A few days ago, Vidda official micro showed the 14 trophies won in 2021. Among them, in addition to the "Internet TV Young People's Preferred Brand", "Annual National Brand", etc., as many as 7 of them are obtained by Vidda Music TV 2V5G, a new machine that has just been listed for more than a month, which can be called an award-winning professional household.
As we all know, music is the preferred way for young people to reduce stress. However, from the perspective of the entire industry, the flat-screen TV represented by LCD is difficult to put down high-quality audio components due to its thin body, and often cannot bring satisfactory music listening and movie-watching experience. As a young fashion brand under Hisense, Vidda has created a new category of music tv, which is obviously to accurately find the connection points and industry pain points with young people.
In August 2021, Vidda upgraded its brand, launching its first music TV V3F-PRO at the same time, and just a few months later, launching the flagship second-generation music TV V5G. The new machine is equipped with a ViddaHiFi sound system consisting of 13 original JBL sound units, and adopts a front sound method that is extremely rare in the industry, with the speaker facing the audience, unlike most TVs, where the speakers are down or backward. Because of this, the machine has become a sound quality ceiling within 10,000 yuan at a price of 4999 yuan for a 65-inch screen.
Judging from the list of trophies displayed by the official micro, Vidda Music TV 2V5G, which has been on the market for only one month, has won 7 awards such as intelligent technology innovation products issued by Beijing Business Daily, editor's recommended products issued by IT Home, annual innovative experience products issued by Jiguo Network, and excellent innovative TV issued by Computer Home. At the same time, the machine also won the 2021 International CMF Design Award for its excellent shape design, which can be described as the best music TV in 2022.
According to the latest Aowei data, Vidda TV sales increased by 207% year-on-year in the first three weeks of 2022, and the online market share increased by 163% year-on-year; and in August and December after the brand upgrade in 2021, Vidda sales increased by 128% year-on-year, and the online share increased by 131.5% year-on-year; in terms of popular size segments, Vidda brand 43-inch online sales accounted for 13.46% from August to December 2021, ranking second in the industry.
(7857909)