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Global Overseas Chinese Bookstores China Book Joint Exhibition: Fujian Edition Books Debut Overseas To Send New Year's Flavor

Global Overseas Chinese Bookstores China Book Joint Exhibition: Fujian Edition Books Debut Overseas To Send New Year's Flavor

Orient Bookstore in New York, USA, participated in the 12th Global Overseas Chinese Bookstore Chinese Book Group Exhibition. Photo courtesy of Fujian Edition Trading Company

Fuzhou, 24 Jan (Xinhua) -- On 24 January, the staff of Fujian Publishing foreign trade co., Ltd. (hereinafter referred to as Fujian Edition Trading Company) are packing up and sorting out a batch of Fujian edition books, which will be sent to Indonesia, the United States, Prague, the Czech Republic, Spain and Australia to participate in the 12th Global Overseas Chinese Bookstore Chinese Book Joint Exhibition.

The Global Overseas Chinese Bookstore China Book Joint Exhibition has been launched since 2010, and once a year, the Chinese book joint exhibition is carried out in the layout of overseas Chinese bookstores in major countries and regions on five continents of the world, and is known as the "100 Books Joint Exhibition" by the industry because of the large number of participating bookstores. This year, there are many Chinese bookstores from the United States, Japan, Singapore, Spain, Australia, Malaysia and other countries and regions to participate in the grand event.

Fujian has obvious advantages in overseas Chinese resources, and 15.8 million overseas Chinese and ethnic Chinese from Fujian are distributed in 188 countries and regions. In recent years, Fujian has been committed to frequently promoting the fujian edition of books to the sea through the power of overseas Chinese and overseas, and has been mutually integrated with overseas.

Global Overseas Chinese Bookstores China Book Joint Exhibition: Fujian Edition Books Debut Overseas To Send New Year's Flavor

Dongfeng Bookstore in San Francisco, USA participated in the 12th Global Overseas Chinese Bookstore China Book Group Exhibition. Photo courtesy of Fujian Edition Trading Company

Xu Caili, general manager of Fujian Edition Trading Company, introduced to the China News Network reporter that the Chinese bookstores that went to sea with Fujian Edition Trade Company include Indonesia Unicom Bookstore, Xinhua Bookstore (Fujian) Australia Co., Ltd. Sydney HUSTLEVILLE Downtown Store, New York Oriental Bookstore, Czech Minqiao Bookstore, Huaxia Cultural Corridor Store, San Francisco Dongfeng Bookstore and many other bookstores. It is worth mentioning that this year's "Fujian Group" invited to taiwan bookstores for the first time to participate; at present, the store of Yangming Jiaotong University in Hsinchu, Taiwan has been launched.

In the Sydney HUSTLEVILLE downtown store of Xinhua Bookstore (Fujian) Australia Co., Ltd., the Oriental Bookstore in New York and the Dongfeng Bookstore in San Francisco, the Fujian edition of the Spring Festival Book Group Exhibition has been listed one after another. The book "Fujian Ancient House" was unveiled at the 44th World Heritage Conference held in Fuzhou in 2021, detailing hundreds of ancient houses, from the ancient houses of Sanfang and Qixiang, to the representative of Taining Shangshudi, to the Tulou Group of Hakka ancestral land, and the ancient residences of Cai's in Nan'an in southern Fujian, which hooked up the "nostalgia" of overseas Chinese and Chinese with the image of "home", which attracted much attention.

Global Overseas Chinese Bookstores China Book Joint Exhibition: Fujian Edition Books Debut Overseas To Send New Year's Flavor

Xinhua Bookstore (Fujian) Australia Co., Ltd. Sydney HUSTLEVILLE City Gate participated in the 12th Global Overseas Chinese Bookstore China Book Group Exhibition. Photo courtesy of Fujian Edition Trading Company

This time, 7 bookstores in 6 countries and regions not only launched the Fujian edition of books, but also used Chinese regional cultural characteristic publications and cultural and creative products as the carrier to show the traditional Chinese culture and highlight the thousands of beautiful things in Fujian. "The exhibition period coincides with the Spring Festival, a traditional Chinese festival, which often attracts local people and overseas Chinese to experience the Chinese Spring Festival culture together, with the fragrance of books and ink and the taste of the New Year, which is very popular overseas." Xu Caili said.

Although affected by the new crown pneumonia epidemic, the "100 Books Joint Exhibition" has deepened its development, and the "exhibition" is excellent and "Jia". The book fair will use the cross-border e-commerce platform and the platform and brand of "100 Books Joint Exhibition" to promote the output of excellent copyright projects and continue to promote Chinese publications to enter the overseas book market. Thanks to the joint efforts of Chinese bookstores around the world, the "100 Books Group Exhibition" has taken root all over the world, especially in countries and regions along the "Belt and Road". (End)

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