The fourth son of the LVMH group, Frederic Arnault, who is also the boss of TAG Heuer, has just released a photo of himself and his father, LVMH group boss Bernard Arnault playing chess, Bernard Arnault wearing a 5740 on the tiffany blue plate.
The 5740 is a stand-alone piece, at least for now, and should be specially created by Patek Philippe for Bernard Arnault, and will not be as market-oriented as the 5711.