MOYNAT Launches Pendant; Fossil Launches Virtual Program...

Friday, January 8, 2021

01

Ali vice president Jia Luo released

"2021 Nine New Product Consumer Market Trends"

On January 7, at the China New Product Consumption Ceremony held in Shanghai, In response to the new consumption trends in 2021, Jia Luo, vice president of Alibaba Group, released the "2021 Nine New Product Consumer Market Trends". The data shows that in the past year, nearly 1,000 brands on Tmall have achieved a turnover of more than 100 million yuan in new products, and new products have become the biggest growth opportunity for brands in the new consumption era. Jia Luo said that new consumer demand will give birth to new species, bring new market opportunities, and quickly reconstruct the entire consumer market. "Every new demand will be a golden track for brands to find new additions in the future."

02

French bag shoe brand BERACAMY

Opened China's first boutique at Kerry Centre, Hangzhou

French bag and footwear brand BERACAMY entered the Chinese market in late December 2020 and opened its first store in Hangzhou Kerry Centre, with an area of approximately 80 square metres, and the design concept of the boutique interprets the brand's simple and neat aesthetic style, with green and apricot colors as the main tones.

03

"LightingLife" landed in Nanjing Aqua City

The principals Lei Jiayin and Jia Nailiang personally attended the opening site

On the afternoon of January 1, the new brand "LightingLife", led by actors Lei Jiayin and Jia Nailiang, held the opening ceremony of the first offline living space store in Nanjing Aqua City. After the grand opening ceremony, the managers said that after the LL's Nanjing store matured, they wanted to bring the LL to more cities.

04

Lululemon will be with the artist

Ed Curtis collaborates to launch a new collection

Canadian leisure sports brand Lululemon plans to launch a new capsule collection with coloured graphics in collaboration with London-based artist Ed Curtis to expand the brand's appeal and attract more new customers, including 19 products such as sports bras and shorts, with prices ranging from 10-98 euros. Notably, Lululemon CEO Calvin McDonald said in an interview a few days ago that he does not expect the company's sales momentum to slow down with the arrival of the new crown vaccine.

In addition, the company's sales have also been boosted by consumer activities for health and wellness purposes, while interest in comfortable clothing is also rising. Lululemon surged 22 percent year-on-year to $1.117 billion and net profit surged 12.3 percent year-over-year to $143 million in the third quarter ended Nov. 1, according to Fashion Without Borders.

05

The new red model of the G-Shock stainless steel series is released

After bringing a joint watch with BAIT and Hender Scheme at the end of last year, the new year G-Shock launched the latest game of the Full Metal 5000 series, the GMW-B5000RD-4JF. Designed in stark red, bordeau IP coating is applied to stainless steel cases and straps in a reflective colour, while the dial section is infused with black tones to create a contrast. It's also not sloppy in functionality, with all the standard technology of G-Shock, support for solar battery charging with up to 10 hours of battery life, and bluetooth connection to ensure that time is synchronized with the network.

The red Full Metal 5000 model is expected to land on G-Shock's Official Website in Japan this month and will be priced at ¥70,000.

06

Apple unveils the Chinese Year of the Ox Spring Festival logo

Also brought airPods Pro bull age model

Apple recently announced the launch of the AirPods Pro in the Chinese market. Its main attraction is that the headphone charging box and outer packaging added to the exclusive logo of the Year of the Ox, in addition to the product itself and the ordinary model is no different. This limited edition is only available in the Apple China official website store and Apple Store, with a limited edition of 25,400 sets (including 11,480 sets in offline retail stores and 13,920 sets online), and each user is limited to 2 sets. (Ideal Life Lab)

07

MOYNAT is launched

Chinese New Year limited macaron hanging ornament

According to fashion borderless information, French leather goods and suitcase brand MOYNAT Monet has officially launched the Chinese New Year limited macaron hanging ornament to celebrate the arrival of the Lunar Year of the Ox. Each macaron pendant is rendered in deep red and grey Taurillon Gex leather and handcrafted from MOYNAT's signature monet-inlay, with each individually cut leather subtly fitting and seamlessly stitched together into a single piece. It is reported that the limited hanging ornament is now listed in Chinese mainland and boutiques in the United States.

08

Fossil launches virtual watch trial program

American accessories brand Fossil recently launched an AR tool, customers can use the mobile phone camera to measure the width of the wrist, generate accurate measurement results, and make a practical evaluation of the ideal model size of the customer's wrist, so that customers can virtually try on the watch. It is reported that the AR tool was created by Fossil in cooperation with developer Tangible. According to HardwareSG's forecast, by 2021, the output of the connected accessories market will reach 125.5 million, an increase of 20.4% over the production level five years ago. In 2020, the size of the connected accessories market is estimated at $30 billion.

09

Supreme is about to unfold

Fall/Winter 2020 collection of new products end-of-season discounts

Supreme also established the official end of the season after the launch of new products in the last week of the fall/winter 2020 collection at the end of last month, and this time, before the arrival of spring and summer 2021, the official convenience launched a discount on new products at the end of the season, covering jackets, Hoodie, shirts, T-Shirts, pants, socks and handbags, especially small Box Facemask Zip Up Hooded Sweatshirt and Micro Logo Items such as Hooded Sweatshirt, Anti Hooded Sweatshirt, WINDSTOPPER® Sweatpants and Waterproof Reflective Speckled are all well worth buying, with discounts of up to 50%.

10

Prada Group returned to profitability in the second half of fiscal 2020

Sales in China increased by 52% year-on-year

Driven by the recovery of the Asian market, Prada turned a profit in the second half of 2020, and Prada joined other luxury brands to recover from the serious decline caused by the epidemic. The company issued a statement saying that after a loss in the first half of the year, EBIT in the last six months of last year turned positive. Prada has been working to reduce sales through wholesalers to control the pricing of its flagship brand and Miu Miu brand handbags. The company will also end seasonal discount campaigns to improve product exclusivity and boost profit margins. (Gorgeous Zhi)

11

China Lilang main brand 2020

Full-year sales down 10%-15%

On January 7, China Lilang released its 2020 operating performance report, saying that the retail value of "LILANZ" products in the fourth quarter of 2020 (in terms of retail value) increased by 10% to 15% compared with the same period in 2019. In addition, the retail value of "LILANZ" products for the full year of 2020 (in terms of retail value) decreased by 10% to 15% compared with the same period in 2019.

12

Zara's parent company, Inditex

All Chinese stores were closed at the end of the month for 3 brands

Three brands of Zara's parent company, Inditex Group, Bershka, Pull & Bear and Stradivirus, will close all Chinese stores at the end of the month, retaining e-commerce channels such as the official website and Tmall flagship store.

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