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Zhaoqing tourism revitalization and then set off

author:Southern Daily
Zhaoqing tourism revitalization and then set off

Duanzhou District has a thousand years of historical and cultural precipitation, and is the main position of Zhaoqing cultural tourism market. The picture shows the urban landscape of Duanzhou District. Photo by Liang Liang

During the seven-day National Day holiday, the Zhaoqing cultural tourism market continued to heat up. From October 1 to 7, the city received 2.874 million tourists, an increase of 52.1% year-on-year; the city's tourism revenue was 970 million yuan; and the average occupancy rate of hotels in the city was 76.2%.

At present, Zhaoqing Cultural Tourism has changed from short-distance sightseeing to multi-day in-depth tourism, comprehensively docking the tourism market and tourism industry system of the Greater Bay Area, and creating a healthy leisure tourism resort in the Guangdong-Hong Kong-Macao Greater Bay Area.

The opening year of the "14th Five-Year Plan" is the year of Zhaoqing's industrial investment promotion, and it is also a key year for promoting tourism revitalization. From the reports of the party congresses of various counties (cities and districts), it can be seen that Zhaoqing has made great efforts to promote tourism revitalization, focus on re-acceleration and development, and enter the era of cultural tourism 3.0 with global tourism as the core.

●Shi Liang, a reporter from Nanfang Daily

Retain the hearts of ▶ travelers ▷ Create a new city that is livable, suitable for work and travel

At night, the lanterns are on, and the Zhaoqing Cultural Tourism is booming: on the shore of Qixing Lake in Duanzhou District, cruise ships shuttle back and forth, Chinese music restaurants, cafes, and characteristic homestays on the Yanqian Peninsula are readily available; the Cat's Claw Valley in Gaoyao District is full of tourists, and the parent-child tour is hot; the Sihui Zhenshan Street Pastoral Complex is covered with night and rice paddies, and the inano live music lights are colorful and colorful; the Dinghu District citizen tourists are strolling and resting in Yanyang Lake Park, and the Zhaoqing Wanda National Resort project with an investment of 10 billion yuan is accelerating construction...

"Since 2018, Guangdong's tourism has developed from sightseeing tourism and theme park tourism to the cultural tourism 3.0 era of global tourism." Zhaoqing tourism industry related practitioners analysis, in the past is to welcome tourists to come, now to let tourists stay, relying on the scenery alone can not do, must continue to enrich tourism products.

As the main urban area of Zhaoqing, Duanzhou District has superior congenital conditions, has a thousand years of historical and cultural precipitation, and has a national 5A-level scenic spot - Xinghu Scenic Area, which has always been the main position of Zhaoqing cultural tourism market.

In recent years, the Guangdong-Hong Kong-Macao Greater Bay Area Tourism Port, China Duanyan Museum, Duanzhou Museum, Zhaoqing Caravan Camp and Caravan Station have been put into use, the Yuankui Pagoda Area, Duanyan Cultural Tourism Zone, Fucheng Revival Project has been steadily promoted, and the Shipaili Folk Homestay Cultural and Creative Street has also been put into trial operation in October, further enriching the tourism resources of the district and promoting the rapid development of the cultural tourism industry.

The data shows that Duanzhou headquarters economy, business and trade services, cultural tourism, financial logistics and other urban industries are booming, gathering nearly 50% of the city's service enterprises above designated size, achieving an added value of 30.7 billion yuan in the service industry, an increase of 33% over five years ago.

In the future, Duanzhou plans to take the construction of Yanqian Style Peninsula and Shipaili Cultural and Creative Block as the guide, stimulate the vitality of core blocks such as agile city business circles, and create a high-end consumption circle for cultural tourism merchants around Star Lake. Strive to introduce 2 key urban industrial projects of more than 1 billion yuan per year, build 3-5 five-star hotels and 3 iconic comprehensive urban business circles, and create a regional cultural, commercial and tourism integration development center that integrates popularity, high consumption and fame.

"The hometown of the world's longevity" is the city card of Dinghu, which proposes to deeply participate in the construction of the humanistic bay area, the leisure bay area and the healthy bay area, focusing on the cultural tourism and health care market, and building a national tourist resort with projects such as Zhaoqing Wanda National Resort and Oct in the west of the bay area as the engine.

Dinghu Will polish the effect of Dinghu Mountain, protect and develop Dinghu Mountain, and promote the construction of the tourism industry belt around Dinghu Mountain. Promote the construction of cultural tourism projects such as Jiadefeng Yunzhong 5 Season Zanglonggou, plan to build rural tourism and red tourism routes such as Guangli Yanzhou Island, Fenghuang Zanglonggou, Shapu Huangbusha and Shazhou Island, promote the creation of 3A-level tourist scenic spots in Children's Park and Antelope Gorge Ancient Trail Forest Park, and create 4A-level tourist scenic spots in Yanzhou Island and Yanyang Lake.

At the 14th Party Congress, Gaoyao District proposed to make the city refined, tourism prosperous, enhance the city's competitiveness and primacy, create a new city that is livable, suitable for work and travel, and position it as a "relief area" for urban functions in the Greater Bay Area.

Adjacent to the Xijiang River, gaoyao high starting point planning and construction of "Heleshui", "Dulian Bay" and "Baijiaolong" three major tourist areas, fully participate in the construction of Zhaoqing Xijiang Baili ecological and cultural tourism scenery belt, to create "one river on both sides of the river" across the river the most beautiful urban landscape. Adhere to the integrated development of culture and tourism, dig deep into the high to enrich the gastronomy, ecology and cultural resources, polish the tourism brands such as "food in the high", "high agricultural fun" and "characteristic homestay", and create a "business card" of high-quality cultural tourism. Promote the upgrading of Ziyun Valley, Cat's Claw Valley and Xijiang Winery, create a number of 4A-level scenic spots, and create a "good weekend place" in the Greater Bay Area.

In 2017, it won the title of "National Civilized City", and in 2020, it won the first good result in the province, successfully created a national innovative county (city) and a provincial global tourism demonstration zone, with the title of "China's best tourist destination" Sihui, with a thick foundation and high ceiling, in the process of creating global tourism, more prominent cultural and tourism in-depth integration, diversified development.

According to the report of the Party Congress, the Four Associations will promote the promotion and upgrading of the 4A-level scenic spots of the Qishi River, strive to create more scenic spots above the 3A level, and accelerate the construction of the South Guangdong Chanyu Cultural Tourism Resort. Strengthen the construction of global tourism infrastructure and public service system, introduce and build five-star hotels or above, and make up for the shortcomings of the tourism supply system. Led by the creation of 4A-level scenic spots in the "Sihui Guyi Bidao Gallery", it focuses on the development of new projects such as leisure agriculture, high-end homestays, and caravan camps, and enriches the rural tourism industry in Sihui City.

Relying on green water and green mountains ▶ ▷ explore the "tourism +" development path

The ancient water river in Guangning County flows in a roundabout way, and the green bamboo along the coast is covered; the strange mountains and stones in the Xunyuan Valley of Huaiji County, the stone walls of the caves, and the magnificent are magnificent; the ancient trees and lush trees of Panlong Gorge in Deqing County, the mountains and clear waters are beautiful, and waterfalls can be seen everywhere; the two rivers of Hejiang Bidao in Fengkai County meander through it, and the farmhouses and pastoral scenery next to the road are intertwined...

Green is the permanent background color and characteristics of Zhaoqing, and it is also the greatest potential and confidence. Relying on the unique ecological environment, the four mountainous counties of Zhaoqing City have transformed natural resources into cultural tourism resources and innovated and developed a series of outdoor cultural tourism products. Combined with its strong extension ability and wide radiation drive, Zhaoqing diverged the "tourism +" development ideas and continuously promoted the quality and efficiency of the tourism industry.

At the Zhaoqing Tourism Revitalization Promotion Conference, the main responsible comrades of Zhaoqing City said that it is necessary to create a comprehensive development of the whole industrial chain, adhere to the integrated development of cultural and commercial tourism, promote the integrated development of tourism and manufacturing, promote the integrated development of tourism and rural revitalization, promote the integrated development of tourism and health care, sports, and accelerate the construction of a new pattern of global tourism.

Guangning County has a forest coverage rate of 82.17% and an air quality rate of 100%, making it the first batch of "National Forest Rehabilitation Bases" in China. The county will take "health tourism" as one of the "five anchor cables" anchoring the core area of the Greater Bay Area, and use this to create a new engine of characteristic industries to achieve supporting development, deficiency filling development and integrated development with the Greater Bay Area.

At present, the development of Guangning's global tourism has begun to show results, and it has been rated as "China's Most Beautiful County" for two consecutive years, the provincial new rural demonstration film has been selected as a beautiful rural boutique route in Guangdong, and the Suijiang Bamboo Oxygen Forest Experience Tour Route has been included in the provincial forest tourism characteristic route.

This year, Guangning actively built the Gushui river country trail, with a planned total length of more than 100 kilometers, and the first phase of 35 kilometers has been completed, and the highest altitude has climbed a total of 530 meters. The route has just opened on National Day, which has triggered a hiking boom, which has boosted the local tourism market, and Guangning has received a total of 207,300 tourists during the seven-day holiday, achieving tourism income of 93.3 million yuan.

In the future, Guangning will also polish the golden signboard of the national "hometown of Chinese chefs", carefully create a famous chef boutique route with delicious food, create a rural tourism boutique route, and build a global tourism ring line.

During the "13th Five-Year Plan" period, Huaiji Cultural Tourism achieved remarkable results: it received 17.945 million tourists and a cumulative income of 7.82 billion yuan.

Based on geographical conditions and resource advantages, Huaiji takes the development of green ecological agriculture, advanced equipment manufacturing, food processing industry, ecological tourism and tourism as the leading role, promotes the integrated development of the first, second and third industries, and provides ecological security for the construction of "one belt" and "one corridor".

Huaiji promotes tourism, leisure and creative experience agriculture, promotes the construction of the Suijiang Ecological Leisure Tourism Belt and the Guangdong-Guangdong Gallery Ecological Leisure Tourism Belt, accelerates the construction of four boutique tourism routes of ecological vacation in the east, sports and health care in the south, leisure tourism and agriculture in the west, and rural folk customs in the north, and builds the beautiful economy into a new growth point and new highlight of the county's development.

At the 14th Party Congress of Fengkai County, Fengkai put forward the goal of striving to build a high-quality development demonstration county in the mountainous areas of the province, of which the "three major revitalizations" of industry, countryside and cultural tourism are its important starting points.

Fengkai County is striving to build itself into a national full-scale tourism demonstration zone. Actively docking the construction of the Xijiang Baili Historical and Cultural Scenery Belt, the Qianli Cultural and Ecological Tourism Corridor and the "Guangdong-Guangdong Gallery", with the water system as the carrier, the humanities as the support, and the transportation as the link, to create two Guangdong Baili Cultural Tourism Gallery, and promote the transformation from "scenic spot tourism" to "global tourism" and "ticket economy" to "industrial economy".

In addition, Fengkai has deeply excavated historical culture, unique climate and ecological tourism resources, grasped the development and utilization of high-quality resources such as Hejiang, Shili Gallery, and Black Stone Top Nature Reserve, and actively hosted the Nanyue Ancient Yidao Orienteering Competition, Marathon, and provincial sports events and activities such as cycling, hiking, and photography, and transformed resource advantages into tourism development advantages.

In the 1990s, Deqing was famous for rafting in Panlong Gorge. In the era of cultural tourism 3.0, Deqing continues to innovate and explore more "tourism +" possibilities.

In recent years, Deqing has refined the "333" project for the revitalization of cultural tourism, that is, docking the construction of the Qianli Cultural and Ecological Tourism Corridor in the city, continuing to strengthen the "three scenic spots" of The Dragon Mother Ancestral Temple, Deqing Confucius Temple and Panlong Gorge in Yuecheng, doing the "three major festivals" of the Wanglongmu Birthday Temple Fair, the Deqing Lantern Festival and the Confucius Temple Festival, accelerating the construction of the "three characteristic towns" of Chinese poetry town, Southern Medicine Wellness Town and Dragon Mother Cultural Town, accelerating the development of tourism resources such as Jinshi Mountain, Baishu Mountain, Chaoding Mountain, and Gupeng Ancient Village, and improving the software and hardware facilities for global tourism. Promote the in-depth integration and development of cultural tourism, and actively create a national full-scale tourism demonstration zone.

Deqing will continue to deepen the innovation of agricultural cultural tourism and sports formats, focus on the construction needs of the Humanistic Bay Area and the Leisure Bay Area, and cultivate and develop "tourism +" industries such as health tourism, industrial tourism, rural tourism, and red tourism.