Apple, Baidu, Xiaomi, Didi... In this era, building a car has almost become the most correct choice.
In the social media circle or industry, the new forces led by Tesla and new cars have been pushed into the spotlight without exception, and any bit of wind and grass is big news, while many traditional car companies spend several years developing or updating a product, but the volume is minimal. The deformed focus and focus has led the entire automotive market to a more cutting-edge era.
The times have changed, do not talk about intelligence, do not talk about pure electric, it seems to be out of touch with the times, or that the transformation, reform is not close to the direction of pure electric vehicles and intelligence, there is no future, in China's 20 million and the global automotive market of 90 million, almost all the eyes are looking at the longer-term trend.
Including the timetable for banning the sale of fuel vehicles in recent years, countries have indeed made fuel vehicles feel like the end is coming. Since the beginning of this year, many established car brands have announced the path of turning to full pure electric brands, from MINI to Jaguar, from Cadillac, Volvo to Bentley, more and more brands have announced that they will fully bid farewell to fuel vehicles in the next decade, and even Audi has announced that it will stop developing internal combustion engines, and then turn to the development and production of pure electric vehicles. Daimler also said there are no plans to develop new gasoline engines in the future.
Volkswagen and Daimler, the two representatives in the crown of the German automotive industry, announced in 2021 that they would stop developing gasoline engines, which is the most obvious signal. With the continuous expansion of the intelligent car manufacturing team, and more and more car brands have fully turned to pure electric brands, giving people a feeling that the end of fuel vehicles is really coming, and fuel vehicles will eventually be replaced by electric vehicles.
Escape or another way?
Cadillac: In 2023, 20 new pure electric vehicles will be launched worldwide, and by 2030, Cadillac may become a pure electric vehicle brand.
Jaguar: Since 2025, it will become a pure electric high-end brand, and the future models will be tailored based on the brand's unique pure electric platform.
Ervo: Achieve full electrification in 2025, when the proportion of pure electric vehicle models will reach 50%, and become a pure electric high-end car company in 2030.
NIMI: Its last fuel model will be launched in 2025, after which it will focus entirely on pure electric models, and by the early 2030s, all models will be fully electrified.
Of course, in addition to the above-mentioned brands announced to become pure electric brands, most mainstream car companies have formulated a comprehensive electrification strategy, such as Bentley, General Motors has set a clear timetable for stopping the sale of fuel vehicles, and Ford has announced that it will only sell electric vehicles in Europe by 2030. Hyundai motor also plans to stop selling fuel vehicles in major markets by 2040, and although its Jenisses has not said that it wants to become a luxury pure electric car, it said at the recent release of the Chinese market brand that its research and development focus has shifted to pure electric models, and its parent company has promised to launch 23 pure electric models by 2025.
It can be seen that in the aggressive degree of pure electric promotion, it is obvious that luxury brands are in front, and even narrow the scope a little, and those weak, non-first-line luxury brands are more enthusiastic about the comprehensive transformation towards pure electrification. Although it is a major trend in the future, those who shout loudly or loudly are also rogues who have no way to do it in secret, just like many traditional car companies envy Tesla and Weilai's heat and momentum.
Look at those car companies that threaten to fully switch to pure electrification brands, they are not invariably first-class car companies in the market, and even under the pressure of market competition, their survival has been threatened. However, the BBA of the first-line three companies does not have the general trend to promote how thorough it should be on the road of pure electricity, or the memory of the outside world for these three brands in terms of pure electric actions is not as thorough as those of second-line luxury brands.
So for luxury brands that claim to be fully electrified, is it to avoid competition or to really find another way? That's kind of interesting.
At present, first-line high-end brands occupy an absolute dominant position in traditional fuel vehicles, and second-tier brands are difficult to surpass. This also seems to mean that under the wave of new automotive technologies in the world, the transformation of electrification, intelligence and networking makes the new technologies and new products created by second-tier brands always ready for the opportunity to overtake, and everyone wants to be Tesla, Weilai, and envy these new forces to be able to cut into the price range of the luxury car field and eat off a part of the market share.
The so-called "elephant is difficult to turn around, the boat is small and good to turn around", at the moment of automobile transformation, the first-line and second-line brands are facing the same opportunities, but the pressure is completely different, including market position, technical route, full brand value, including the established supply system, etc., first-line brands are difficult to give up and give up.
However, the story from the new generation of Mercedes-Benz S-Class being sprayed to the terminal market price increase tells us that a strong brand power will not be forgotten by the market because of the transformation of the model, and even more and more tenacious, it is not easy to shake the status of big brothers. Even in the face of the new era of electrification and intelligence, there are still many people who are more willing to choose a 1.3T Mercedes-Benz A-Class. And when the market is almost educated by pure electricity, and then directly through product switching to a wave of harvesting, this phenomenon, in the SUV and new energy market cases are still few?
The right one is the best
I don't know if you have found that no matter how hot the outside world will be new energy vehicles, or how the barbarians at the door want to break in, in the current market, there are always some car companies that stand still and move forward at their own pace, such as the world car giants Volkswagen and Toyota, such as the Great Wall of Chinese brands, BYD, Geely, etc.
It is not difficult to understand that in the luxury car market, the three BBA companies occupy 70-80% of the market share, the monopoly is extremely high, but in the 90% market share of passenger cars, each car company cultivates its own acres and three points of land, and the share opportunities and hopes may be easier to grasp. Just like Volkswagen firmly takes the pure electrification route, Toyota is more inclined to hybrid and hydrogen energy, and its own brands are also stepping up to make up for high-performance engines, while moving towards hybrid, pure electricity, intelligent, hydrogen power and other paths.
For Volkswagen, it may have accepted the torture of the emission gate incident, like more European car companies, and had to plunge headlong into the ocean of pure electricity market. Volkswagen's determination in electric vehicles is already very clear, with Volkswagen saying it will sell 1 million electric vehicles this year and become the global market leader in electric vehicles by 2025 at the latest. In addition to the ID.4 already listed in China this year, the new ID.6 will also follow, and the pace of pure electricity of volkswagen is much faster than imagined.
In addition to Toyota being a pioneer and promoter in the field of hybrids, the ultimate hydrogen energy is also Toyota's "god hand", its development in the field of hydrogen fuel dates back to 2014, and launched the world's first mass-produced fuel cell vehicle Mirai. In recent years, although the heat is not as high as pure electric vehicles, Toyota is also sparing no effort to promote hydrogen energy technology in Japan, China, Australia and other places.
For China's geely, Great Wall, BYD and other independent brands, in addition to the exploration of pure electricity, they are mainly developing high-efficiency engines and hybrid technologies. In addition to the popular 2.0T engine currently installed on the main model, one of Geely's new energy solutions is hybrid, plug-in hybrid, range-extended plug-in hybrid and energy-saving products for small-displacement energy-saving vehicles. At the same time, geely and Volvo will cooperate to develop the world's most energy-efficient internal combustion engine and advanced hybrid system, which will be launched next year to replace the traditional internal combustion engine.
In addition to the 1.5T and 2.0T mainstream engines, the Great Wall's lemon hybrid DHT technology has recently been very popular, which has avoided the shortcomings of all previous hybrid system types, and has become a hybrid technology that can achieve both performance and performance in the full speed domain and all scenarios, not only can achieve a pure electric endurance of 200KM at the maximum, the hybrid 100 km comprehensive fuel consumption is only 4.7L, which will undoubtedly be the core weapon of the Great Wall in the market competition in the next two years.
As bydir as an independent earlier hybrid brand, the new DM-i system is BYD's latest technology crystallization, through efficient engine and efficient motor cooperation, to achieve excellent power and 3.8L / 100km ultra-low fuel consumption, BYD claims to use PHEV models to kill the traditional fuel vehicles, and grab a part of the pure electric vehicle market. In addition, GAC has introduced Toyota's THS hybrid system, which will launch hybrid models this year.
It can be seen that compared with directly embracing pure electric, hybrid seems to have become the consensus of head independent brands. "Hybrid is actually late." Dong Yang, vice chairman of the China Electric Vehicle Hundred Association, once said that the necessity of hybrid technology is self-evident, and the electric motor and the internal combustion engine together can redraw the characteristics of all things, which is essentially different from the pure internal combustion engine and is a new intelligent mechanical technology. In the future, the coverage of hybrid technology will exceed that of pure electric technology and pure internal combustion engine technology, becoming the most widely used automotive power technology.
Let go of the eyes, in fact, the automotive industry is not only concerned about didi, millet and other new forces and new cars, at present, in addition to attracting attention, in addition to attracting attention, it is almost not worth mentioning in car building. The diversification of the entire industry and market, the confrontation and difference of route choice, is the result of formal market competition, and the automotive industry is more attractive.