Rice circle is a network term, pinyin: fàn quān. Refers to the abbreviation of the fan circle, in addition, the English word of the word "fan" is "fans", the word fan itself is composed of fan + s, s generally means multiple, of which fan can be directly transliterated as "rice". The fan group is called "rice", and the circle they form is called "rice circle", and the synonym is "rice ball".
In the past, chasing a certain star or band, the most you can do is to buy albums and watch concerts, basically all of them are loose fans, and there is no concept of rice circles. In recent years, with the expansion of the fan base, the idol economy has continued to develop, giving rise to a variety of ways to buy peripherals (derivative products) for idols, rent advertising space for publicity, vote, and do charity activities. For now, the entertainment community spontaneously formed by star-chasing fans has gradually developed into an organized and professional circle of interests.
With the development of the times, the entertainment industry has spawned a new term for star chasing, "rice circle", and a huge fan group with the psychology of "old mother raising son" has emerged. The growth path of idols is also the self-realization process of fans, they are the spokesmen of fan subjectivity, satisfying the self-imagination of the viewers, and the idols are also the objects of their desires, filling the gap of the ideal partner.
In recent years, the "rice circle" fan groups have torn each other apart on the Internet, responded to the aid to fight the list, rumor-mongering attacks and other chaos, especially on the physical and mental health of underage fans has caused a great negative impact, behind which is the gray industrial chain supporting the "rice circle" and the distorted "rice circle culture". At present, the legacy of rice circle culture is rapidly spreading towards the e-sports circle, the e-sports circle and the entertainment industry have a very similar cultural soil, both are "star-making" platforms, whether it is entertainment stars or e-sports stars, they have a large number of young fan groups, these young children in the flower season ignorant period, full of infinite love and yearning for idols, desperately joined the star-chasing legion of their respective idols, one after another fan organizations were born in the network world, They are most significantly different from ordinary star chasers: the latter is relatively restrained and calm, while the former is an irrational chase and vicious attack on other rice circles.
For the matter of star chasing, when this person is almost crazy, there is no reason to speak of. Yang Lijuan's star chasing Andy Lau, who made a lot of noise at that time, should be a typical example of the earliest irrational star chasing. Nowadays, the rapid development of the Internet, the increasing development of the entertainment industry, and the gradual aging of more and more fan groups, and many brokerage companies are eyeing the immature psychology of these minors and can better control them for their use. In fact, what these minors see are stars packaged by brokerage companies where interests are paramount. And these minors are used as online tools to hit the list of celebrities, respond to aid, and earn popularity.
We regret to see that the once pure and harmonious e-sports circle has also shown signs of degeneration towards the rice circle in recent years. Some extreme e-sports players in order to support their favorite star players, do not hesitate to self-destruct the image, crazy attacks to denigrate other players, blind love and extreme hatred and nonsense stalk culture is polluting this once pure land. In the early years of the e-sports world, the link between players was extremely pure, because a game became a friend in the virtual world, because a player who shared a favorite became a member of the fan family, but at that time, the e-sports circle was not as extreme as it is today, everyone supported their favorite players, and rarely attacked their opponents in order to maintain their own players, more of a pity and mutual respect. With the invasion of rice circle culture, the younger generation of e-sports players have become more and more vulnerable and sensitive, in order to argue who is "the first in the world", they can do their best to choreograph all kinds of satirical insults to each other's idols and memes, and do not hesitate to taunt and scold in the online world. With the help of bullet screens, social platforms, self-media and other tools, the crazy output has greatly damaged the online environment of the e-sports world and caused a bad impact on the youth group.
In the early morning of November 7, 2021, in the 2021 League of Legends World Finals, the EDG team in the Chinese mainland division won the championship. After the victory of the competition, many e-sports fans were excited, and even made some out-of-the-ordinary behaviors, such as the university campus surprised the boys to run naked en masse, handstand wash their hair... There were even students who raised the EDG team flag on the flagpole. These sensational celebrations were made into short videos and spread on major social platforms.
The "black powder" generated after the circle of e-sports meals will become a tool for commercial competition of e-sports clubs. "Some 'black fans' are good at making a fuss about the results of the event, and some of the pulling and stepping behavior have a clearer commercial purpose behind it." The person in charge of a club told the reporter that after the defeat of a club event, some other club accounts or associated accounts collectively forwarded or liked some smear remarks, slandered their fake matches, and even rose to personal attacks on the players' coaches, which had a negative impact on the reputation of the club.
When many e-sports players enter the industry, many of them are not yet underage, their minds are not yet sound, they are very susceptible to interference from external factors, the love of fans is both a driving force and an invisible pressure, so that the players carry a huge psychological baggage, once the performance of poor performance declines, the applause of the past will instantly become booing, those fans who say they love you to support you have turned into a vanguard to black you; some players with poor psychological quality will even be sprayed by fans to mental imbalance, and various irrational behaviors will appear For example, a well-known professional player once openly instigated fans to beat people in the live broadcast, which had an extremely bad impact.
After the efforts of several generations of e-sports people, today's e-sports, a sport with a youth base, is being accepted by more and more people; but at the same time, fake matches, betting and other chaos have been frequently exposed. This moment reminds practitioners that if they want to form a complete ecology comparable to traditional sports competitions, e-sports still have a long way to go.
To understand these points, you can open an e-sports hall again