Hello, 2022 |keep vice president Zhao Qian: I hope that everyone can feel happy through sports in the New Year

With the rapid improvement of national sports fitness awareness, in recent years, there have been a lot of national sports APP, the second half of last year the State Council once again issued a clear plan for national fitness, issued the "National Fitness Plan (2021-2025)", on the coming period to promote the development of national fitness at a higher level, better meet the people's fitness and health needs to make arrangements, driving the total scale of the national sports industry to reach 5 trillion yuan.

As an innovative enterprise that was born and raised locally in Beijing, Keep has made leaps and bounds thanks to the National Fitness and Healthy China Strategy. At the beginning of the new year, Zhao Qian, vice president of TheOdkest Star News "Hello, 2022", talked about her views on industry trends, corporate vision, social responsibility and other aspects of 2022. She said that Keep will continue to be committed to serving the fitness of the whole people, improving the fitness experience of the people, cultivating diversified sports hobbies, and reducing the threshold for sports participation.

Red Star News: With the large-scale construction of new digital infrastructure, the integration and application of new technologies such as 5G, artificial intelligence, and blockchain are deepening, looking forward to 2022, what trend will your industry develop?

Zhao Qian: With the development of new technologies, the sports and fitness industry has also undergone many changes, the most important ones are the following two trends: First, the fitness hardware is intelligent, small to the sports bracelet, large to the dynamic bicycle and treadmill, the new products have made intelligent improvements, such as the intelligent resistance function of the Keep dynamic bicycle, which can distribute different resistances at any time according to the user's different physical fitness, so that the same live course has "a thousand faces", and then avoid sports losses while improving the user's exercise efficiency. At the same time, more and more professional fitness users need data feedback and according to physical conditions, smart sports bracelets are selling well, precisely because they can provide real-time exercise data such as heart rate, so that users can better understand their bodies and training effects. In 2021, on the Tmall platform, from 0:00 to 23:59 on November 1, the Keep flagship store successfully ranked first in the store trading index in the two categories of large fitness equipment and small and medium-sized fitness equipment. On the Jingdong platform, the Keep flagship store won the first place in the transaction amount index of two major categories of dynamic bicycles and jump ropes.

Second, home fitness into the trend, 5G and other new technologies of the change, for the home sports to provide infrastructure conditions, Keep's live class is popular with users, with intelligent sports bracelet, can enhance real-time interaction, increase sports fun. According to relevant reports, more than 260 million people have chosen home fitness in the past year, superimposed on factors such as repeated epidemics and the faster and faster pace of modern people's lives, more and more people follow keep and other sports and fitness apps to use fragmented time to work out at home. New courses such as keep virtual idol fat burning exercises and virtual girl groups are also new attempts that can only be realized under new technologies, and are loved by young users.

Red Star News: At the beginning of the new year, everyone is making a Flag for the year. What are your goals for this year?

Zhao Qian: As the Beijing Winter Olympics approach, the State General Administration of Sport recently released the "14th Five-Year Plan for Sports Development", proposing to take the Beijing 2022 Winter Olympics as an opportunity to achieve leapfrog development of ice and snow sports. It is proposed to "promote and popularize ice and snow sports, strengthen the top-level design of ice and snow sports into the campus, accelerate the implementation of the strategy of expanding the ice and snow sports south to the west and east, and drive 300 million people to participate in ice and snow sports."

As a national sports app, Keep is committed to lowering the threshold of exercise and promoting national fitness. In order to actively respond to the call of the state and help Keep users actively carry out ice and snow sports, Keep has launched an experience ice and snow champion class, participated in ice and snow topics, ice and snow sports guidance courses, etc., and increased the fun of sports through colorful station activities such as snow season.

Among them, xuyuan ski series courses have won a wide range of users, this course by the famous athlete Xu Yuanyuan and Keep professional team together to create a completion, the course for users to bring the introduction of skiing skills teaching, can help users in the skiing process to steadily improve the technology, to avoid sports injuries. Up to now, the Xuyuan ski series courses have reached an average of hundreds of thousands of follow-up exercises per lesson. Also of much attention is the "Quick-Acting Whole Body Fat Burning - Ski Asana" course. The course is also part of the Keep Champion Coach series, taught by snowboard world champion Zhang Yiwei himself. The course mainly helps users to snowboard land training, experience simulated snowboarding, can enhance the explosiveness of the lower limbs, improve the coordination of the limbs, effectively develop physical stability, and then improve the ability to ski, is the latest course created by Keep in order to popularize ice and snow sports.

Keep with the brand spirit of "self-discipline gives me freedom" to encourage people to enjoy the joy brought by sports, Keep's mission is to "make the world move", and the vision is to "become the world's largest intelligent sports operator".

Red Star News: In the process of achieving corporate goals, how to fulfill social responsibilities has become the focus, and how do you do it?

Zhao Qian: Keep (Calorie Technology) has adhered to the idea of public welfare since the beginning of its business, and although the company is small, it also practices public welfare, and the concept of public welfare is to let everyone enjoy the happiness of equality sports. Supporting youth sports is the social responsibility that Keep, a company with a public welfare intention, has always adhered to.

In 2016, founder Wang Ning proposed the Dream Sports Field Public Welfare Plan, and in the same year, Keep's first dream sports field landed in GuoqingCun Primary School in Yushu City, Qinghai Province, providing better sports conditions for children. In 2017, Keep's second dream sports field landed at the Boarding Primary School in Xialaxiu Town, Yushu City, Qinghai Province. Next, the public welfare light of the dream sports field successively shone into many schools in the central and western regions, such as Xinjiang Tahe Kurek Primary School, Dangka Primary School in Xialaxiu Town, Yushu City, Qinghai Province, Daheba Town Center Primary School in Foping County, Shaanxi Province, Yumin Primary School in Yangxi Township, Sanjiang Dong Autonomous County, Guangxi, and Anchang Primary School in Beichuan Qiang Autonomous County.

It is worth mentioning that Keep pioneered the "online + offline" sports public welfare model, improving the sports infrastructure of children in mountainous areas, providing a large number of free youth sports courses online, and striving to let every child experience scientific and professional sports facilities and content services, and urban peers have equal sports opportunities.

Keep hopes that through the dream sports field, a sports-related seed will be planted in the hearts of children, encouraging young people to explore more possibilities in life through sports. Keep also encourages more and more Keepers to participate in public welfare with their footsteps and sweat, and supports the "Dream Sports Field" public welfare plan to make public welfare more warm and the society better because of public welfare.

Red Star News reporter Hu Pei

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