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Advocating frugality, attention to detail, favoring creativity

The new year is strong, the new year is pretty, and the busy year in the waxing moon is really lively. On the morning of the 19th, Wang Rui, a citizen of Changchun, took the 20 yuan full coupon he had just grabbed on the Eurasia Group Mini Program and went straight to the 8th Jilin Annual Expo being held at the Eurasian store. After "buying a large circle", Wang Rui sighed from time to time that people do have many differences from the past when they buy New Year goods.

Advocating frugality is a big change. Wang Rui selected two types of seafood, bulk and hardcover. "Fine packaging can be sent to relatives and friends, and bulk home food is more affordable and not wasteful." Wang Rui told reporters that in previous years, the purchase of annual goods at home was very large, and the relatives often sent it to the Lantern Festival before they were "cleaned", and some of them were broken and thrown away. "Now supermarkets are also open during the Spring Festival, and the shortcomings can be made up at any time." This year, my family should base on actual needs and purchase New Year goods in a reasonable and appropriate amount. Citizen Song Xinli comes to visit the Annual Expo every year, and the main reason why the Annual Expo attracts her is the "cost-effectiveness" of the New Year goods. "Although the income has increased now, the material life is rich and improved, but my family is more inclined to be frugal this year." Fruit to buy directly picked by the self-operated, enough to eat on the day of the festival. Song Xinli said.

Attention to detail allows people to see that the purchase of New Year goods is different from the past. Gao Qiang, an exhibitor at Nuclear Spirit Food, said that people's "enthusiasm for buying condiments is very high" now, indicating that people pay more attention to refinement and detail in cooking. The booth of Nuclear Spirit Food gathered more than 1,000 kinds of condiments from Sichuan Tianhe, Dalian Salinization and other manufacturers. Vinaiglass sauce, teriyaki sauce, tempeh sauce... Ms. Wang, a citizen, quickly filled a bag full of condiments, and she said happily: "The condiments here are so complete, which is very suitable for my heart." ”

The love of creative goods makes the "new and peculiar" at the annual expo have an "ideal destination". Ms. Li, the head of the booth of Lucky Buska, tasted the sweetness of "tradition + innovation" this time. "This year, I deliberately customized the new 'Fu' word from the manufacturer half a year in advance. Why does the gilded 'Fu' character on this red flannel cloth sell well? Because it is engraved with small 'Fu' characters, there are flowers and beautiful meanings of hollowed-out words such as wealth, peace and health. As Ms. Li said, injecting creative elements into traditional Spring Festival decorations has indeed made it a hot item at the Annual Expo. At another booth, there was a tiger with full charm on the cover, plus a red envelope for the Year of the Tiger with four big characters written "Fu Hu Shengfeng", which attracted the attention of many young people. According to the merchant, this red envelope is now an internet celebrity model, folding, very creative. Not only does the red envelope of the internet celebrity reveal the "change" of cultural and creative New Year goods, but even the small couplets specially used for hanging indoors are also loved by young consumers because of their cute font and short and auspicious words.

According to Sun Songlin, head of the Organizing Committee of the Jilin Annual Expo, a total of 180 exhibitors were invited to this year's Jilin Annual Expo, and thousands of categories of goods participated in the exhibition. From the 26th, the Expo will also hold the New Year Calligraphy and Painting Pen Meeting and the Annual Customs Culture Exhibition, and the special handicrafts and "intangible cultural heritage" artworks will be produced and displayed on the spot. The Expo will be on display until January 30.

Changchun Daily reporter Bi Xinyue

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