Too sudden! All Beijing stores are closed! Well-known supermarkets in Shanghai chain more than 100, what is the situation in front of your home? "Big Mama Qian" fresh supermarket is not unfamiliar to the house cooking women because of the price

Too sudden! All Beijing stores are closed! Well-known supermarkets in Shanghai chain more than 100, what is the situation in front of your home?

"Big Mama Qian" fresh supermarket

It is no stranger to house cooking women

Because the price is low and the discount is large

Highly sought after by residents

But recently many Beijing netizens found out

"Aunt Qian" actually "disappeared" overnight!

On January 18, a reporter from Beijing Business Daily learned from a franchisee of Aunt Qian that all the stores in the Beijing area of "Aunt Qian" had been closed.

Subsequently, the reporter called Aunt Qian's Beijing Wison Garden store as a consumer to inquire about the situation, and the person in charge of the store said that the store had been renamed "Snail Fresh" and no longer operated under the brand of "Aunt Qian". The person in charge said that "Aunt Qian" has closed all its stores in Beijing due to poor management. The reporter also called the "Big Aunt Qian" Beijing Qianhe Homestead Store, but it has been stopped.

CCTV financial reporter came to the "Qian Dama" fresh food store located in Fengtai District, Beijing, Fengtai District, the three words "Qian Dama" on the signboard here can no longer be seen, and the store door is locked, and the facilities inside are all emptied.

Franchisee: To be honest, it doesn't make money because our gross margin is too low. Its marketing method is still suitable for the south, the north is still cautious, this Nissin model loss is too large.

According to the Tianyancha App, Beijing "Aunt Qian" Fresh Food Chain Co., Ltd. has now been included in the list of abnormal operations because it is impossible to get in touch through the registered residence or business premises.

The 12 stores of Beijing "Big Aunt Qian" Fresh Food Chain Co., Ltd. have now ceased to operate, of which 9 stores have been cancelled.

On the morning of the 19th, "Aunt Qian" issued an official statement, "We underestimated the difficulty of the Beijing market, and even more underestimated the operational pressure brought to us by the high rent of housing in the Beijing market... We plan to devote more resources to a relatively stable and mature market."

Such a statement is also confirmed

"Aunt Qian" Beijing area

News of all store closures

It is understood that the location of "Aunt Qian" stores in Beijing is mainly concentrated in Chaoyang, Tongzhou, Daxing and Yanjiao.

Some voices believe that "Aunt Qian" returned home in the Beijing market, in addition to high rents, slow store opening speed, small number of stores, scale can not rise, in the competition of peers store operation is not as good as expected... It's all for the reason.

It is reported that the Qian Aunt brand was founded in 2012, the first "do not sell overnight meat" business philosophy, in the operation of the adoption of franchise + direct operation model. The products cover vegetables, fruits, meats, etc.

In December 2019, after completing the D round of financing, "Aunt Qian" accelerated its expansion to the whole country, and as of October 2021, the store has spread to more than 30 cities across the country, with a total of more than 3700 stores.

The most popular part of "Aunt Qian" is its promotion model: every night at 7 o'clock, the promotion starts at 10% discount, and every half hour it is lower than 10% until 23:30 free delivery.

For such a business method, the reporter saw another voice on the public comment network, in order to pinch some discount time, some elderly consumers have selected good goods early, and only check out when the discount period is reached. Because they are all pinching the order of the evening to buy vegetables, so at about 8:30 p.m., the shelves are empty, and the rest is also a general dish.

In this way, it is difficult for migrant workers who leave work late to choose the discounted dishes that they want.

On the one hand, profits can't go up

On the other hand, consumer groups cannot be developed

This is what leads to "Big Money Mom"

One of the reasons for getting into trouble

In addition to Beijing, Shanghai is experiencing the same problem

In fact, all these problems also appear in Shanghai.

Many franchise stores launch a model from 90% off to 10% off or even free of charge after 7 o'clock every night. But in this way, the more you sell, the more the merchant loses, entering a vicious circle.