The 18-year-old rural baby was admitted to Peking University, and the whole village pooled money to give away the road fee, and sent each villager's villa to the tens of billions of dollars
On June 4, 2018, guanhu village in Suixi County, Zhanjiang City, Guangdong Province, was noisy and had seen a housewarming banquet, but had never seen such a big housewarming banquet. On this day, more than 1,500 villagers in Guanhu Village will move together, overnight they will turn into millionaires, each family has a set of exquisite villas, for a time "Guanhu Village villagers everyone likes to mention a mansion" The news caused a wave of enthusiasm in the country, many people are speculating whether it is the state that has carried out township rectification, and the whole village has changed into a demolition household that everyone envies?
However, this is not the case, such a large amount of money is actually from the guanhu village of the billionaire - Chen Sheng. This made the people of the whole country envious, and more netizens quipped that it was too late to settle in Guanhu Village. However, the attitude of the villagers in Guanhu Village surprised everyone, and some villagers actually questioned that all Chen Sheng did was only for his own corporate brand hype, and even repeatedly destroyed after the completion of the villa. Originally, after Chen Sheng proposed the construction of the villa project, a series of planning actions began in 2014, but from the planning and construction of the villa project to the formal construction, and then to the completion of the project in 2018, the time experienced during this period was relatively long, resulting in a partial discrepancy between the number of people counted at the time of initial planning and the actual number of houses needed after the final completion. Before the construction of the villa, the village committee conducted a census in 2013, when a total of 190 resident villagers carried out household registration book statistics, although a certain number of villas were still reserved in the plan, and the proposed villas were constructed in two phases, but they did not expect that the final housing was still insufficient.
There are even villagers who have made such a request, they said that their sons will start a family and set up their own doors in the future, if it is calculated according to this, it should be two families, and they should be divided into two suites. Even those who have moved out of Guanhu Village have returned to the village to express their desire to be assigned to villas. If calculated in this way, the number of villas that are already insufficient, the gap is even greater. At first, after consulting with the villagers to determine these requirements, they actually started to move, and the beautiful villa that had only recently been smashed to pieces was shattered, and no piece of glass was intact. Not only that, the villagers also intensified their efforts, and even put forward such a statement: "Chen Sheng occupies the land to build villas, these are originally our land, since it is demolished and rebuilt, then is it not necessary to pay us the cost of demolition and relocation." ”
The villagers mentioned these unreasonable demands appeared to be extremely reasonable, and people who listened to them would definitely jump on the spot, at that time, in addition to the news of Chen Shenghao's donation of villas, the discussion on the hot search about the "Diao people" in Guanhu Village became more and more hot.
However, despite this, the protagonist of the incident, Chen Sheng, was not at all moved, showed no signs of irritation, and even patiently calmed the emotions of each villager, and finally promised to build more houses and strive for every household to live. After this period of turmoil, Chen Sheng is still constantly self-examination, he said that he was in a hurry to start construction, did not listen to the opinions of the villagers, and finally caused this series of controversies, coupled with the lack of relevant charity experience, so he would take so many detours. In the end, it was decided to build a total of 110 villas for a total of 220 households, and two new apartments were built, which can be allocated 80 houses. In addition to the residential area, Chen Sheng also built various public facilities for the village, such as the village office building, primary school and central square, which cost a total of hundreds of millions of yuan, and the quality of life of the villagers in Guanhu Village suddenly improved by hundreds of times.
In May 2018, in order to prevent villagers from disagreeing with the division of houses, after all, there are not only villas but also apartments now, and fearing that the villagers will have other radical moves, for the sake of fairness, everyone finally agreed to use the lottery to select houses to allocate houses, and to divide houses by luck.
On the day of the separation, Chen Sheng also came to the lottery site, this time the villagers no longer harassed him, and Chen Sheng finally saw the smile on the villagers' faces. At the same time, Chen Sheng also advised the people to learn to look at the long term, rather than dwelling on the matter of dividing houses now, it is better to consider the education of children in the future. Only when the children learn the knowledge themselves and apply what they have learned, and go out of Guanhu Village to the world, it will not be a simple villa, that is the real long-term wealth. On May 7, the villagers finally brought the keys to the villa they had dreamed of for a long time, and every household had a share, and even the decoration was ready-made, so they could directly pick up the bag and move in. But why is Chen Sheng so persistent that all villagers must live in the villa, is there any hidden secret in this?
The tragic life of a billionaire
Before Chen Sheng carried out the great renovation of Guanhu Village, the poverty here was well known to everyone, it was a very poor and poor mountain village, and the local area was jokingly called "Guanggun Village". The so-called "single stick village", in fact, means that Guanhu Village is too poor, people from other villages are not willing to marry in, as long as it is mentioned that it is from Guanhu Village, it will be rejected immediately, so the surrounding townships are jokingly called Most of the Men in Guanhu Village are single sticks. But all this was completely broken by Chen Sheng, who had thought that this famous billionaire was also from this poor and downtrodden village. Chen Sheng's childhood was also extremely tragic, not long after he was born, his father died in an accident, leaving only orphans and widows, and his mother suddenly had to take up the burden of the family, and even raised five children alone.
The children of the poor family have long been in charge, so is Chen Sheng, who should have enjoyed the fun of childhood at a young age, but the special circumstances of the family made him grow up early and learn to help his mother take care of his younger brothers at a very young age. However, Chen Sheng not only suffered hardships, but also was extremely serious about learning, and his talent and wisdom coupled with diligent efforts have always been among the best in his studies. As he grew older, Chen Sheng became more and more sensible, and he did not want his mother to work hard to finish this life, so when he graduated from high school, he had the idea of dropping out of school and finding employment. But the mother knows that Chen Sheng's qualifications are intelligent, is the most promising child in the family to be admitted to a good university, can not hinder the future development of the child because of the conditions at home, so she repeatedly encouraged Chen Sheng to be admitted to college, out of Guanhu Village, to the outside world, only upward development can break the family's predicament.
After his mother's enlightenment, Chen Sheng suddenly woke up, he was angry and strong again, and finally he was not only admitted to the university, but also to the famous school - Peking University. The whole village knew that there was a famous college student, and could not help but come to congratulate him, but the mother did not have the slightest intention to thank the visiting villagers, and she had been frowning bitterly.
It turns out that although Peking University is a famous school, but it is too far from home, which is the road tuition and accommodation fees, each of which is a huge expense for this family, the mother rummaged through the boxes and cabinets to find all the valuable items in the family, but when has this family had decent valuable things, even daily food and clothing is a problem, how to support Chen Sheng to go to college. Chen Sheng held the glaring red admission letter and thought to himself, "Is this Providence, and I should have stopped here?" ”
After hearing that Chen Sheng might give up the opportunity to attend a prestigious school, the villagers spontaneously raised funds. In those days, there was an endless stream of villagers who came to congratulate him, but everyone came prepared. We all know that people in the village are not easy, and the poverty of the whole village is famous far and wide, but in order to let Chen Sheng successfully go to college, the villagers hollowed out their families and took out all the only little change they had, and every penny was saved by their hard work. Everyone pieced together a few cents, and one of the villagers even took out a huge amount of 21 yuan, which was equivalent to a month's salary of a state-owned worker at that time, Chen Sheng and his mother were touched by this crumpled change, and Chen Sheng's travel expenses and tuition fees were settled, and he officially embarked on the road to study in Beijing.
Poor rural guys started from scratch to become tens of billions of rich businessmen
In 1984, Chen Sheng graduated from the Department of Economics of Peking University, and this rural boy who went out of the countryside finally wanted to start a new life. After graduating with excellent grades, he was hired by the Guangdong Institute of Education, and then he was admitted to the public office that everyone dreamed of, and took up a civilian job in the General Office of the Guangzhou Municipal Party Committee.
However, not long after taking up his post, he began to find that this job did not use the professional knowledge he had learned, and his proficiency in economics was useless, and he danced all day long, which was a hundred and eighteen thousand miles away from what he had thought at the beginning. In order to subsidize the family, the dead wages obtained by relying on this iron rice bowl alone are far from enough, so when working in Zhanjiang City, Chen Sheng will also go to the overpass from time to time to help others set up stalls, although the wind and sun are very hard, but he can earn nearly thirty yuan a day, which is equivalent to his half a month's salary. For a long time, Chen Sheng felt more and more that although his current job was stable, he could not see the future he wanted, and after careful consideration, he finally proposed his resignation. Everyone was shocked after knowing Chen Sheng's willingness to resign, such a stable job, how many people could not squeeze in, but Chen Sheng resigned.
Chen Sheng's mother was anxious after knowing it, and even found Chen Sheng's leader several times to ask: "Is Chen Sheng in our family brainwashed by bad people, the leader you can persuade him more, we Chen Sheng grew up in the countryside since childhood, his mind is simple, he has not had much contact with big cities, I am afraid that he is being fooled by people and doing improper things." ”
But no matter how much people persuade him, Chen Sheng always resolutely wants to resign, and the statement he gives is very simple, that is, economic reasons. In his opinion, the current boring work income is not low, but there is not much hope, which is contrary to the spirit of his daring to try risks in economics. Coupled with the fact that he saw the income of others doing business after setting up the stall, it strengthened his determination to go to the sea to do business himself. In this way, Chen Sheng transformed from a civilian to a businessman, which was tepid at first, and the business was mediocre, until 1993, Chen Sheng's life began to undergo major changes. With professional knowledge, Chen Sheng saw the future prospects of Zhanjiang's real estate industry, and without saying a word, the company officially entered the real estate industry, and it was such a keen business acumen that Chen Sheng reached the scale of assets of hundreds of millions of dollars in just three years, and became a leading enterprise in zhanjiang real estate industry in the blink of an eye.
But what everyone did not expect was that Chen Shenglai also hurried to go and rush, the same was true when he entered the real estate industry, and the same was true for his exit. Just when the company's development is gradually stabilizing and the momentum is fierce, Chen Sheng said that he will retreat, and the reason is even more casual. Chen Sheng explained: "I am originally from a small place, not used to social occasions, nor do I like to communicate with people, or like to look at the market and explore market trends." With 20 million in cash in hand, Chen Sheng resolutely withdrew from the real estate in front of everyone and plunged into the liquor industry alone. Just when Chen Sheng began to explore the combination of online and offline retail models, he began to find that the times entertainment is also changing, and the wine industry alone is far from enough, especially in the case of increasingly fierce competitiveness, there must be innovation in order to go in the market for a long time.
On April 17, 1997, Chen Sheng vigorously launched a new product - "Dragon Tiger Leopard" health wine, which was rare in the wine market at that time, but because the timing was not right, Chen Sheng chose to launch in the spring and summer, and the result was that the health wine should be more popular in the autumn and winter, so the new product suffered a cold period as soon as it was listed, so Chen Sheng was also helpless.
Until one day, a friend suddenly came to visit and learned that Chen Sheng was now in the wine culture industry, and strongly recommended a new drink for him - Sprite + vinegar. At first, Chen Sheng was very resistant, how can this spice be put together with the drink to taste good? But after a period of market research, Chen Sheng found that there are really so many people who are keen on such a new drinking method, so he himself began to try it, a sense of novelty spontaneously emerged, it was much better than expected, and the sour taste in the vinegar and the sweetness of Sprite were fused together, but it was more suitable for various dinners to dissolve. Suddenly a flash of inspiration, Chen Sheng remembered, now people like this way of drinking is a business opportunity, Sprite and vinegar also have to be mixed, then if there is a has been mixed, wouldn't it be more convenient. So Chen Sheng began to focus on the research and development of vinegar drinks, and finally officially launched on July 1, 1997, this drink is "Tiandi No. 1".
With the momentum of Sprite and vinegar, Tiandi No. 1 was completely out of stock as soon as it was listed, and it began to return to profit in just three months, with annual sales reaching 20 million, and the brand was even more popular in Guangzhou. But the good times are not long, after all, people's tastes will always change, the popularity of Tiandi No. 1 is also slowly declining, and Chen Sheng has begun to seek new business opportunities. At this time, he saw the news "Raising pigs after graduating from Peking University", and he was immediately surprised: at present, he has not seen pork with a brand on the market, and the demand for pork in the market is extremely large, and he is not afraid of being outdated after the season. So Chen Sheng began to do the pork business again, launched the "No. 1 earth pig" in 2007, and also specially built a professional pig farm.
Behind the success is still not the original intention
In 2015, the market value of Tiandi No. 1 founded by Chen Sheng reached 10 billion, and his career began to stabilize, but Chen Sheng's heart was always concerned about the fathers and fellow villagers who changed his life, if they had not done everything to send him to Beijing to study, there would not be Chen Sheng today.
In fact, Chen Sheng not only solved the problem of accommodation for the villagers, but also fundamentally transformed the development conditions in the village and vigorously established the breeding and planting industry. It is better to teach people to fish than to teach people to fish, and in Chen Sheng's view, only a long-term and stable livelihood can change the poverty in the village from the root. Although his generosity has been described by many as impure motives, Chen Sheng really only wants to repay.