laitimes

Investment value analysis of Light Media (300251).

author:Pu said finance

First, the company's business is mainly based on film and television drama project investment, production and distribution, with content as the core, film and television as the driver, in the horizontal content coverage and vertical industrial chain extension of the two dimensions of simultaneous layout, the business covers movies, TV series (network drama), animation, music, literature, artist brokerage, live entertainment and other fields, is the most comprehensive coverage of the content field, the industrial chain vertical extension of the most complete comprehensive content group. At present, the company is mainly based on the content production link in the industrial chain; the profit mainly covers the investment, production, distribution income of film and television drama projects, and the income generated by related derivative or related fields, while taking the income from equity investment as an important supplement. The main business sectors are film and television business sector, animation business sector, content-related business sector, industrial investment sector, etc.

Second, the performance of the first half of the year increased significantly. The company issued a forecast that it expects a profit of 450 million yuan to 530 million yuan in the first half of the year, an increase of 2088% - 2477% year-on-year, and only a profit of 20.57 million yuan in the same period last year. In the second half of the year, the impact of the epidemic continued to decline, the film and television business continued to recover growth, and the company's performance growth tone has become a reality.

Third, the film and television industry has recovered significantly, and the profit of the film business has been significantly longer than that of the same period last year. The total box office of films in which the Company participated in the investment, distribution or promotion and included in the box office for the reporting period was approximately $1.697 billion. The listing of new resources in the later stage will still be accelerated, and the contribution to performance will increase.

Fourth, the TV drama business has entered an upward period. At present, it is still continuing to promote the preparation and production of the existing drama list, and "Mountain and River Pillow", "Spring Feast", "Dali Temple Log", "Junsheng I Am Old" and so on will be launched one after another, reversing the downward trend of the TV drama sector.

Fifth, the artist brokerage business sector has recovered, revenue and profit increased significantly compared with the same period last year, bringing more resources and opportunities for the company such as film and television business and business cooperation, and with the improvement of the industry environment, the sector has the possibility of entering the normal.

Sixth, in the animation sector, the company's main investment and control of the animation film "Jiang Ziya" achieved more than 1.6 billion yuan box office results, refreshing a number of records. The company assisted in the promotion of Hayao Miyazaki's animated film "Po Yo on the Shore" to increase performance. The web animation movie "Star Trek - Storm Famira 2" was broadcast on iQiyi. The company launched a comic app, incubating 32 original comic IP and cooperating with 64 comic artists.

Seventh, shareholder reduction and industry rotation and other reasons contributed to the sharp adjustment of the company's stock price in the previous period, but the downward valuation also brewed the stock price driven by the upward performance.

Risk Warning:

The risk of rebound of the epidemic, the risk of cultural policy, the risk of uncertainty of project investment, etc.

(The above views do not constitute investment advice, and investments are made accordingly at your own risk.) The stock market is risky and investments need to be cautious. Thank you for paying attention to retweets and likes through the headline video watermelon video)