Source: CCTV Finance
Color contact lenses are contact lenses with colors and patterns. Originally, it was intended to allow patients with eye injuries to cover up imperfections and also to beautify the eyes. Now, color contact lenses have become an important "finishing touch" in makeup. This "dress up" eye business has expanded from niche markets to popular tracks.
10 billion market! "Dress up" the business of eyes
Pink shops, glowing makeup mirrors... The store that has been attracting consumers to take pictures is not a beauty shop, but a contact lens specialty store. Consumers who come to the store, in addition to the basic functions of choosing the degree of lenses and wearing comfort, are more concerned about the color and pattern of the lenses. The reporter noticed that some consumers who are choosing goods are not even short-sighted, and they will buy some color lenses without degrees to match makeup.
Salespeople told reporters that some colors that are not daily have also begun to be favored by consumers. Popular colors will sell out on the shelves. The reporter learned that color contact lenses are divided into different types such as daily throwing, monthly throwing, quarterly throwing and annual throwing according to the service life of the lenses. Consumers need to replace the lenses according to the service life, and the shorter the service life, the greater the consumption.
Consumers interviewed by the reporter on the spot said that the purchase of color contact lenses costs more than 3,000 yuan a year.
Data show that in 2020, the terminal sales of color contact lenses in the Chinese market exceeded 20 billion. The agency predicts that in 2025, the market size of China's color contact lens industry will reach 50 billion yuan.
Eye-catching and gold-sucking! The amount of financing for the color contact lens track exceeded 1.2 billion
With the increasing demand, many colored contact lens brands have achieved explosive growth, and the entire industry has attracted a large amount of financing.
An optical shop located in Beijing's Xidan business district has always been in the business of eyewear. Recently, a new area was opened in the store in preparation for the upcoming color contact lens business. The person in charge expects that the increase in this business will greatly improve the performance of stores, increase to about 20%-40%, and will cover 80% of stores in the future.
In recent years, there have been many people who have entered the color contact lens track, and many chain brands have successively listed self-developed color contact lenses with the help of existing stores.
According to public data, as of now, there have been 16 investment and financing incidents in the color contact lens track, and the total amount of disclosed financing has exceeded 1.2 billion yuan. In the first eight months of this year, there have been 6 cases, and the amount of disclosed financing has exceeded 880 million yuan.
The high industry threshold blocks many enterprises
Despite the explosion in scale, it is not easy to get a piece of the color contact lens industry. The two thresholds of medical device business license and high inventory have blocked many enterprises.
According to the regulations, color contact lenses are a kind of corneal contact lenses, which belong to the third class of medical devices and are the highest level medical devices. The production and sale of colored contact lenses requires the relevant license for medical devices. The reporter learned that it is not easy for contact lens sales enterprises to apply for the "Medical Device Business License".
In addition, consumer demand for color contact lenses has also required enterprises to increase their upfront investment and enhance inventory demand.