There is less than a week to go to the small year, visit the red flower market, buy a New Year flower for the New Year "icing on the cake", is an indispensable part of the New Year's taste.
As the Spring Festival approaches, Chen Xiaoping, an Australian plum grower in Yiliang, Kunming, has recently been busy harvesting flowers every day. The Australian plum blossom branches that have just been picked from the base will be sent to the Tmall supermarket flower delivery warehouse in Dounan, Kunming.
"Cloud" buys New Year's eve flowers
"The Australian plum has a fresh color and a relatively long opening period, and in the past two years, it has been popular with consumers and has sold particularly well as a New Year flower." Chen Xiaoping said that the Australian plum originally grew in the western part of Australia, and in recent years, it has been introduced and cultivated, and has become a representative new variety of annual flowers in Yunnan.
More than four years ago, Chen Xiaoping was a flower dealer in the Kunming Flower Market, and because he liked flowers, he simply wrapped up a piece of land in Yiliang County and became a "flower farmer". Today, his flower base in Yiliang has a scale of 200 acres, mainly growing Australian plums, which is one of the exclusive supply bases for Tmall Supermarket in Yunnan.
In the past two years, affected by the epidemic, the sales of flowers in Yunnan and other places have dropped significantly, and many places in Guangdong have cancelled the offline Spring Flower Street due to the epidemic, consumers cannot visit the flower market, and near the New Year's Pass, the sales of New Year's Eve flowers is the most worrying problem for most growers. Chen Xiaoping's flowers were originally basically sold through traditional distribution channels, through market auctions or wholesale. "We growers rarely do e-commerce ourselves, we don't know much about it, and we can't take care of planting flowers." Cooperation with Tmall Supermarket's New Year's Eve Flower Supply Base in Yunnan has eliminated Chen Xiaoping's sales worries.
In the evening of Kunming Dounan Flower Market, a batch of New Year's Eve flowers harvested according to the needs of the order were transported out of the Tmall Supermarket special supply base, and sent to the Tmall Supermarket flower delivery warehouse in Kunming Dounan without auction, wholesale and other links, and after the flower inspection, flower packaging and disinfection treatment in the constant temperature workshop, boarded the earliest flight to leave Kunming the next day. Tmall Supermarket is opening up the whole link from the base flower field to the hands of consumers through the direct supply and direct hair mode of the place of origin.
It is understood that during this year's Tmall New Year Festival, Tmall Supermarket cooperated with 400 bases in five major flower provinces such as Yunnan, Guangdong, Sichuan, Shandong, and Zhejiang to move the offline "flower market" to the line, directly sending goods to the door from the origin base, and the fastest next day delivery.
The reporter found in the "Yunhua City" of Tmall Supermarket that there are more than 200 kinds of seasonal flowers, including traditional Chinese new year flowers from Guangdong, as well as Yunnan's new Australian plum and various fresh cut flowers, Shandong's holly, Sichuan's silver willow and Zhejiang's phalaenopsis orchid, as well as a variety of foreign imported flowers.
In the five major flower production areas, Tmall supermarket by the professional team to the base after the source of the investigation to reach a cooperation, every day from the base directly to the special new year flowers, according to the professional process, the flowers for sorting, preservation, packaging treatment, greatly reducing the cost and loss of intermediate links, through the air transport from the production area directly to the consumer end, the fastest realization of the next day delivery and home delivery.
The person in charge of flower operation of Tmall Supermarket said that the special New Year flowers in the five major production areas are on the "Cloud Flower Market", hoping to open up new channels to let flower farmers have a good harvest at the end of the year, and also let consumers feel the festive atmosphere and buy more affordable and more guaranteed New Year flowers.
Yunnan network reporter Chen Wenzhong