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The international paradigm of rural revitalization | Chock Chai Farm, Thailand: Creating Localized Agrotourism

author:Sheng Fang Shangxue
The international paradigm of rural revitalization | Chock Chai Farm, Thailand: Creating Localized Agrotourism

Chock Chai Farm Theme Park is located at No. 159-160, Friendship Road (ThaiLand Highway 2) in Bac Chong County, Nakhonrat Province, northeast thailand, about 159 km from the capital Bangkok.

Chock Chai Farm is the largest livestock farm in Thailand, and city visitors can experience life on the dairy farm first-hand and learn how science and technology can increase cow milk production and produce high-quality milk. Visitors were full of praise for the performance of the ranch animals and experienced the friendly coexistence between humans and animals.

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The international paradigm of rural revitalization | Chock Chai Farm, Thailand: Creating Localized Agrotourism

Founded in 1957, the rancher purchased 100 acres of farms on a forested plateau and for more than 40 years the ranch has been a renowned dairy leader in Thailand, supporting the supply of dairy products throughout Thailand. Slowly people have more and more choices, and the sales of dairy products are decreasing year by year.

In order for the Chuck family business to continue, between 1997 and 2001, the rancher's son, Chuck Boonkul, brought the most innovative concept of "agrotourism" to the business. The restructuring of traditional businesses, the conclusion of business strengths and weaknesses through knowledge and experience, and the establishment of a two-dimensional construction model of traditional pastures have achieved great success in Thailand's tourism industry.

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The international paradigm of rural revitalization | Chock Chai Farm, Thailand: Creating Localized Agrotourism

The animals raised here grow up in a pure and pollution-free environment, all the feed is grown on the farm, and the products are sold all over the world. The streets on the farm are clean and not crowded by the city, making it suitable for families and couples. Living in such a farm tent camp environment, you can enjoy the natural way of traveling.

Chock Boonkul said, "If good soil is a rich environmental foundation, then good consciousness is a rich social foundation." It is therefore our responsibility to make people aware that the protection and healing of the environment is a social imperative for people to live in harmony with nature. ”

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The international paradigm of rural revitalization | Chock Chai Farm, Thailand: Creating Localized Agrotourism

Chock chai Farm Tent Camp is based on Chuckchai Farm and covers an area of about 100 acres surrounded by forests. There are a total of 50 boutique tents and well-designed meeting rooms in the venue, which can accommodate up to 120 people. Here, visitors get away from the noisy city life and experience pristine camping life.

The international paradigm of rural revitalization | Chock Chai Farm, Thailand: Creating Localized Agrotourism

1. The camp advocates the concept of living in harmony with nature, the camp is surrounded by the forest, the environment is quiet and far away, the cicadas are singing birds, so that customers can feel the charm of nature, therefore, the camp stipulates that any noisy activities will be until 10 pm.

2. The camping tent is fully equipped inside and provides daily necessities. The accommodation area is designed with animal and plant shapes, allowing travelers who are accustomed to staying in luxury hotels to meet the needs of urban equipment while trying out the original style of nature. WiFi internet access is available in the camp to keep pace with the world.

The international paradigm of rural revitalization | Chock Chai Farm, Thailand: Creating Localized Agrotourism

3. At Chuck chai Farm, you can not only enjoy the scenery of the vast farm and mountain forest, the low houses on the verdant green fields, and the herds of cows, so that people can experience a different kind of leisure, get close to nature, and enjoy nature.

4. The entertainment activities on the farm are also abundant, and the activities are set according to the different seasons. Based on the history of the ranch, the theme is a continuation of the cowboy and American Western style. All the farm staff wear cowboy hats, scarves, full of themed features, and different types of activities and performances to satisfy the visitors' visual enjoyment. Children can visit dairy farms, milk cows, learn feeding experience, ride horses, etc.

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The international paradigm of rural revitalization | Chock Chai Farm, Thailand: Creating Localized Agrotourism

The farm has a wide range of recreational activities, the most distinctive of which is the experiential activities of tourists, such as milking cows, making fresh milk ice cream, feeding animals, horse riding, off-road vehicles, etc.

The cuisine of Chock chai Farm is also one of the important reasons why tourists stay here. Outdoor dining is not only integrated with nature, but you may have the opportunity to dine with small animals.

Main cuisines: steaks, steak burgers, grilled meats, ice cream, dairy products and other agricultural products. There are a number of restaurants to choose from on the farm, which is beautiful and authentic.

As an excellent case of thailand's agricultural tourism, Chock Chai Farm, digging deep into its own advantageous resources, operating agricultural tourism in the localization, and integrating industrial advantages into leisure and entertainment, this kind of integrated development of three industries to increase production and efficiency is worth learning from.

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