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What are some new ways for a gallery that is bucking the trend to play in the secondary market?

author:Overseas art client
What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Poster for the new world's inaugural art auction

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

On January 10, 2021, the first art auction of the new industry will be held in Shanghai. What are the highlights of the auction? How can a gallery grow against the trend of the epidemic? What new trends will emerge in the primary and secondary markets of art? Today, Harper's Bazaar Arts reads them for you.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

New frontiers, new ideas

The post-epidemic era has undoubtedly brought more opportunities and challenges to the art world. While international galleries are taking new initiatives, local galleries are also breaking with tradition and innovating. Founded in 2014, Xinjinjie adopts the promotion model of "art + brand + public relations", forming three core sections of art exhibition, auction and copyright development, as well as a new layout for intervening in the secondary market.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Xu Jinping,"The Realm Is Made of Heart", Color on Paper, 136×68cm, Estimate: 80,000-135,000 yuan

Michelle, the founder of Shanghai Xinjinjie Art Space, is the daughter of Mr. Xu Jinping, a well-known contemporary flower and bird painter. After graduating from Goldsmiths College, University of London, she worked in branding and public relations at the London headquarters of WPP Group, the world's largest communications group. After working for nearly six years, Michelle decided to continue and develop her family's art business, creating a new art space in Shanghai.

Harper's BAZAAR ART has an exclusive interview with new founder Michelle to discuss his personal experience, gallery philosophy, inaugural auctions and the development of the art industry.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Newly promoted founder and CEO Michelle

Regarding the opportunity for the new venture, Michelle said: "From birth, I planted a seed in my heart that wanted to pursue an art-related industry, and the influence of my family on me is certain. At the same time, I observed a trend of social change, and art is a new cause for which to strive. As a result, Michelle added commercial innovation elements to the existing art resources in the north, disseminated Chinese contemporary ink art, and actively promoted potential contemporary artists and public art projects, connecting art with commercial market resources.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

The main hall of the new gallery

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Michelle and her father Xu Jinping

The new industry not only attaches importance to the combination of art and business, but also enthusiastic about public welfare, and launched the "Art Story China Charity Action" in 2017, which has held ten consecutive activities in the past three years to raise funds to help children in poor areas seek medical treatment and study. Michelle believes: "Art itself is a kind of social public wealth, which should benefit more people. It is necessary to combine the extensiveness and scarcity of art, and call on more people to help the public welfare and share love and beauty. ”

What are some new ways for a gallery that is bucking the trend to play in the secondary market?
What are some new ways for a gallery that is bucking the trend to play in the secondary market?
What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Swipe to see more pictures of the "Art China Charity Auction"

The new entrants have grown strongly for four consecutive years, bucking the trend and opening up new territory when the pandemic has hit galleries around the world. With years of charity auction experience and a wide range of collectors, the new company has successfully collected more than 200 rich and exquisite lots in three months, and will hold the first art auction in Shanghai on the occasion of the New Year.

How such a new initiative can be advanced in the dilemma, Michelle said: "First, we have been working on the online platform for a year and a half before the epidemic. As a content IP, we use the online platform to continuously do content output and accumulate a large number of fans. ”

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Chen Jialing,"Red Leaf Bird", color on paper, 68×68cm, estimate: 150,000-200,000 yuan

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Chen Jialing", Lotus Pond, color on paper, 66×66cm, estimate: 120,000-150,000 yuan

"Second, we did not feel the economic shock, but the epidemic brought about retaliatory consumption and domestic demand growth. As long as the content is good and the works are good, the consumption strength of domestic collectors cannot be underestimated. Third, the content and structural adjustment should pay more attention to the development of contemporary masters of the Shanghai School in China, pay more attention to the needs of young collectors, and at the same time, the gallery business will develop in a variety of habitats. We have never been an exhibition-only art institution, and copyright business and e-commerce platform cooperation have brought new growth under the epidemic. ”

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Yang Zhengxin's "Peace", color on paper, 69×69cm, estimate: 70,000-90,000 yuan

Diverse styles, "one net"

The first art auction of the new industry is divided into four special sessions: "Shanghai Famous Artists", "Provincial Chinese Painting Leaders", "20th Century European and American Master Classics" and "Asian Hipsters". From traditional Chinese techniques to avant-garde experimental masters to two-dimensional animation, it involves a variety of artistic styles, a strong demand for market collections, and a wide range of age coverage.

Mao Shi'an, the newly promoted academic general counsel and a well-known Chinese literary and art critic, gave a high summary and evaluation of the auction: "This auction can be summarized in three words: first, it is true, the lots come from authentic and orderly circulation, all from the hands of reputable collectors; second, Zhen, many of the lots are representative works of the artist's style." In particular, some artists are old, almost shelved their pens, and things are scarce and expensive; the third is to increase, the starting price of lots is peaceful, and there is a certain amount of value-added space. ”

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Zeng Mi's "Peony", mixed colors on paper, 45×68cm, estimate: 120,000-150,000 yuan

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Zeng Mi 'Liu Ziqing', on paper, 32×41cm, estimate: 20,000-40,000 yuan

01. Haipai wind and flow, good products

Mr. Cheng Shifa, a famous artist of the Haipai, once said: "There is no faction in the Haipai." Since the opening of the port, Shanghai has welcomed literati and inkers from different regions with a broad and inclusive attitude. Located in the heart of West Nanjing Road in Shanghai, the new boundary will bring together a series of famous masterpieces to entertain collectors. Haipai calligraphy and painting occupies a unique position in the history of contemporary art in China and even the world, and contemporary Haipai calligraphy and painting has not been over-hyped", there is no large number of market bubbles and price overdrafts, and has great collection value and appreciation potential.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Le Zhenwen "Light Dew Point Autumn Clothes", color on paper, 68× 138cm, estimate: 250,000-300,000 yuan

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Zhou Huijun's "Houde Carrier", paper, 33× 133cm, estimate: 70,000-100,000 yuan

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Zhou Huijun, "Tianmu Cen Looks at Tiantai Mountain", on paper, 46×69cm, estimate: 60,000-80,000 yuan

In the special session of contemporary Haipai, the new circles collected the works of contemporary Haipai masters who have been cherished by heavyweight collectors in Shanghai for many years, striving to "be true and new", whether it is a masterpiece or a sketch washed in pen and ink, which reflects the artist's outstanding talent and understanding, reflecting their dedicated pursuit of art and life and deep taste and observation.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Chen Jialing", Sunflower, color on paper, 68× 136cm, estimate: 180,000-200,000 yuan

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Ma Xiaojuan's "Lotus Viewing", color on paper, 66×66cm, estimate: 120,000-150,000 yuan

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Yang Zhengxin's "Dajitu", color on paper, 47×45cm, estimate: 20,000-30,000 yuan

02. The Four Seas danqing, the sea on the sword

Over the past seven years, Xinjinjie has been committed to promoting contemporary calligraphy and painting works and excavating a new generation of Chinese painting masters, which is also the focus of the auction, and famous artists of various artists associations and leading figures in the contemporary Chinese painting world have gathered together, such as Liang Shimin, Shen Qin, Sang Huoyao, Gao Xiangguo, etc. Among them, it is necessary to mention the paintings of Xu Jinping, a well-known Chinese painter and vice chairman of the Shanxi Provincial Artists Association.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Shen Qin's "Field", on paper, 40×48cm, estimate: 60,000-80,000 yuan, the artist's works have performed prominently in the secondary market in recent years, and the demand is strong.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Xu Jinping's "Persimmons Are Red", color on paper, 96×59cm, estimate: 65,000-80,000 yuan

Different from the soft and beautiful paintings of flowers and birds in Jiangnan, Xu Jinping's flowers and birds have the vitality from the Northwest Qinjin Plateau, and their ink is free and free, and the lines are rough and unrestrained. The lotus flowers and fruits in the paintings have been given new images and interpretations.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Xu Jinping's "Breaking the Silver Flower Jade Snow Fragrance", color on paper, 95×57cm, estimate: 65,000-80,000 yuan

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Xu Jinping,"Breeze", color on paper, 93×60cm, estimate: 50,000-75,000 yuan

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Xu Jinping's "Qiu Yan", color on paper, 96×59cm, estimate: 30,000-50,000 yuan

<< Swipe left and right to see more of Xu Jinping's >>

03. European and American masters, assembled presentation

Although Western contemporary art works have been pouring into the Asian market in recent years, it is still relatively rare for many masterpieces and manuscripts from Europe and the United States to come together. In addition to presenting works by the iconic artist Pablo Picasso, the surrealist master Salvador Dalí, the representative of American graffiti art, Jean-Michel Basquiat, the American pop master Roy Lichtenstein and Keith Haring.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Picasso's "Three-dimensional Woman", lithograph H.C edition, autographed, with signature, 18× 28.5cm, estimate: 30,000-50,000 yuan

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Roy Lichtenstein, "Woman with HairPin", screen print, 20×20cm, estimate: 6,000-12,000 yuan

There are also masterpieces by artists such as the surrealist master Marc Chagall and tamara de Lempicka, a representative of the decorative women painters. Most of the lots in this field are accompanied by a certificate of authenticity (COA certificate), and the back of the work is accompanied by the signature of the former collector, the source is clear, the traceability and inheritance are orderly.

The many masterpieces of Mark Chagall presented here make people feel like entering a dream-like world, and the poetry and dreams in his works make him wander between various art genres, full of perception of the original vitality and beauty of nature, and the artist tells us with the color and symbolism of the works: In the torrent of the times, love is the eternal theme.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Mark Chagall, The Gift, oil on paper, 80.6×99.7cm, 1915, now in the Museum of Contemporary Art, New York

Tamara de Lambierga's works have distinct personalities, beautiful colors and rounded brushstrokes, and the three-dimensional facial features and exquisite costumes of the characters in the paintings reflect the chic and elegance of high society. The icon of the times, who never followed others, even Madonna was her fanatical follower. In recent years, there are not many works that have appeared on the market, but they are loved by collectors.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Tamara de Lambierga, Portrait of a Woman, Sketch, 21×29.6cm, Estimate: $60,000-100,000, with the musée d'Orsay seal on the back of the work

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Portrait of Marjorie Ferri, oil on canvas, 100×65cm, 1932, sold for £16.28 million at Christie's in February 2020, setting a new artist's personal auction record.

04. Tide play youth, cool write the future

The sensation of hip-play art triggered by KAWS, to the healing trend derived from the Concept of "ultra-flat" in Japan, and the rise of millennial collectors, the market has given a clear signal: trend art has a strong mass-level influence. Keeping up with the trend of the times, the new industry has opened a special session of "Asian Hipster Play Big Coffee", presenting a series of colorful and visually powerful trend artists' works.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: MR. "My Apartment" & "My Room", prints, 45.1×57.5cm; 45.1×57.5cm, 2019, estimate: 20,000-30,000 yuan, with the artist's autograph

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: MADSAKI", True Romance, print, 53.5×70cm, estimate: 12,000-22,000 yuan, with the artist's autograph

"The collecting community is younger, and this 'young' is not only age but also thinking, they are increasingly making collecting a habit in life." The rising group of young buyers is mostly well-educated, and some even start collecting from an early age and have their own opinions about art. Through the auction, the message of the times of the young group can be more keenly captured. Michelle explained.

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Takashi Murakami' "Panda Pair (Gold and Silver/Round)", Offset Print, 72× 72cm (single), Estimate: 40,000-60,000 RMB, with the artist's autograph

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Empty Shanji "Untitled", print, 42×59.4cm, estimate: 25,000-35,000 yuan, with the artist's autograph

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Lot: Yoshitomo Nara, "Cosmic Girl (Eyes Open and Close Your Eyes)", print, 72×52cm, estimate: 60,000-80,000 yuan, with the artist's autograph, the highest recent auction record of nearly 200,000 yuan.

As Michelle puts it, "What is scarcer than a work of art is courage." "As one of the few art institutions in China that also has the qualification of the first and second level markets, the new industry has been working hard for seven years, breaking the limitations of the gallery's own model, and having the courage to develop and be unique. This new first auction not only heralds a new chapter in the secondary market in the post-epidemic era, but also brings a new realm of art feast to art lovers.

▼ The first art auction of the new industry ▼ ▼

What are some new ways for a gallery that is bucking the trend to play in the secondary market?

Source: Harper's Bazaar Art

Edit: Qingqing

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