Zhitong Finance APP learned that on January 20, the State Council issued the "14th Five-Year Plan" Tourism Development Plan. The plan proposes that by 2025, the level of tourism development will continue to improve, the modern tourism system will be more sound, the effective supply, high-quality supply and flexible supply of tourism will be more abundant, and the consumption demand of mass tourism will be better met. The foundation of epidemic prevention and control has become more solid, and the requirements for scientific and accurate prevention and control have been fully implemented in the tourism industry. Domestic tourism has developed vigorously, inbound and outbound tourism has been promoted in an orderly manner, the international influence and competitiveness of tourism have been significantly enhanced, and major progress has been made in the construction of a tourism power.
The plan also proposes to timely study and judge the situation of prevention and control of the new crown pneumonia epidemic at home and abroad, the development and changes of the international environment, scientifically adjust the management measures for relevant personnel to come to China, and actively build a healthy, safe and orderly order of personnel exchanges between China and foreign countries under the premise of ensuring the safety of epidemic prevention. Timely launch inbound tourism promotion actions, introduce support policies for the development of inbound tourism, train multilingual tour guides, tell Chinese stories well, enrich and enhance the image of national tourism, and take effective measures to promote the high-quality development of inbound tourism.
The original text is as follows:
The State Council on printing and distributing
Notice of the "14th Five-Year Plan" Tourism Development Plan
Guo Fa [2021] No. 32
The people's governments of all provinces, autonomous regions and municipalities directly under the Central Government, and the ministries and commissions and agencies directly under the State Council:
The "14th Five-Year Plan" Tourism Development Plan is hereby issued to you, please implement it conscientiously.
State council
December 22, 2021
(This piece is publicly available)
"14th Five-Year Plan" tourism development plan
This plan is formulated in accordance with the Tourism Law of the People's Republic of China in order to implement the 14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Outline of Long-term Goals for 2035.
First, the development environment
(1) Development achievements.
During the "13th Five-Year Plan" period, under the strong leadership of the Party Central Committee with Comrade Xi Jinping as the core, the national cultural and tourism industry adhered to the general tone of steady progress, implemented the new development concept, adhered to the integrated development of culture and tourism, accelerated the structural reform of the supply side of the tourism industry, prospered and developed mass tourism, innovated to promote global tourism, focused on promoting the high-quality development of tourism, and actively promoted the further integration of tourism into the national strategic system.
The status of tourism as a strategic pillar industry of the national economy has been further consolidated. Since the "13th Five-Year Plan", tourism and other industries have integrated and coordinated development, the scale of the industry has continued to expand, new formats have emerged, and the comprehensive driving role of tourism in the stable and healthy development of the economy has become more prominent.
Tourism has become a rigid demand for a better life for the people of a well-off society. During the "13th Five-Year Plan" period, the average annual per capita travel exceeded 4 times. The people enjoy the beautiful mountains and rivers of the motherland through tourism, feel the splendid cultural charm, and effectively enhance the sense of gain, happiness and security.
Tourism has become an important carrier for inheriting and promoting Chinese culture. Culture and tourism are deeply integrated and mutually promoted, red tourism, rural tourism, tourism performing arts, cultural heritage tourism, etc. are vigorously developing, and tourism has played a greater role in disseminating China's excellent traditional culture, revolutionary culture and advanced socialist culture.
Tourism has become an important driving force for promoting the optimization of economic structure. Provinces, autonomous regions, municipalities directly under the Central Government and key tourist cities have successively regarded tourism as a leading industry, pillar industry and leading industry, placing it in a priority position for development, and creating a high-quality development environment for tourism.
Tourism has become an important field for practicing the concept of "green water and green mountains are golden mountains and silver mountains". Under the premise of strict ecological protection, all regions have scientifically and rationally promoted the realization of the value of ecological products, and have embarked on a characteristic tourism road of ecological priority and green development.
Tourism has become an important force in winning the battle against poverty and helping rural revitalization. In promoting poverty alleviation, all regions generally rely on red cultural resources and green ecological resources to vigorously develop rural tourism, further consolidating the foundation for rural revitalization.
Tourism has become an important channel for strengthening foreign exchanges and cooperation and enhancing the country's cultural soft power. During the "13th Five-Year Plan" period, the development of inbound and outbound tourism was healthy and orderly, and the total number of annual inbound and outbound tourism exceeded 300 million. The "Belt and Road" tourism cooperation and the Asian tourism promotion plan have developed in depth, and tourism plays an important role in telling the story of China, displaying the image of "beautiful China" and promoting people-to-people exchanges.
(2) Development opportunities and challenges facing us.
During the "14th Five-Year Plan" period, the mainland will fully enter the era of mass tourism, and the development of tourism is still in a period of important strategic opportunities, but there are new developments and changes in both opportunities and challenges.
Entering a new stage of development, the tourism industry is facing new requirements for high-quality development. After the comprehensive construction of a moderately prosperous society will be built in an all-round way, the people's tourism consumption demand will change from low level to high quality and diversification, from focusing on sightseeing to taking into account sightseeing and leisure vacation. The travel and consumption preferences of mass tourism have undergone profound changes, and the integration of online and offline tourism products and services has accelerated. In the era of mass tourism, the fruits of tourism development should be shared by the people, and the tourism industry should give full play to the positive role of serving the people, enriching the people, benefiting the people and enjoying the people, and become a happy industry with significant characteristics of the times.
The construction of a new development pattern is conducive to the unique advantages of the tourism industry, and also puts forward an important task for the tourism industry to expand domestic demand. To accelerate the construction of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles promoting each other, it is necessary to make full use of the advantages of tourism with wide coverage, strong driving force and high openness, and build it into an important engine for promoting national economic growth. At the same time, it is necessary to earnestly increase the intensity of reform and opening up, better play the role of tourism, and make greater contributions to accelerating the release of domestic demand potential, forming a strong domestic market, and smoothing the national economic cycle.
The implementation of the innovation-driven development strategy has given new momentum to the tourism industry and also put forward new requirements for innovative development of the tourism industry. Adhering to the core position of innovation in the overall situation of modernization construction, and promoting the in-depth development of a new round of scientific and technological revolution and industrial transformation, will profoundly affect the whole tourism chain such as tourism information acquisition, supplier selection, consumption scene creation, convenient payment and social sharing. At the same time, it is necessary to make full use of digital, networked and intelligent scientific and technological innovation achievements, upgrade traditional tourism formats, innovate products and services, and promote the transformation of tourism from resource-driven to innovation-driven.
Building a cultural power has clearly defined the development direction for tourism, and it is also necessary for tourism to play a more active role. To promote the construction of a cultural power, it is required to adhere to the use of cultural and plastic tourism, tourism to promote the integration of culture and tourism. At the same time, it is necessary to give full play to the important role of tourism in disseminating Chinese culture, displaying achievements in modernization construction, and cultivating socialist core values.
Strengthening the system concept is conducive to the comprehensive and coordinated sustainable development of the tourism industry, and also puts forward a new task for the overall development and security of the tourism industry. Strengthening forward-looking thinking, overall planning, strategic layout, and overall advancement, giving full play to the enthusiasm of the central, local and all aspects, and realizing the unity of development quality, structure, scale, speed, efficiency and safety, is conducive to creating a more dynamic development environment for the tourism industry, providing more sustainable development momentum, and forming a more internationally competitive development advantage. At the same time, it is necessary to coordinate the two major issues of development and security, pay attention to preventing and defusing risks, and keep the bottom line of epidemic prevention and control, the bottom line of safe production, the bottom line of ecological safety, and the bottom line of ideological security.
Today's world is experiencing major changes unprecedented in a century, the international environment is severe and complex, the impact of the new crown pneumonia epidemic is wide-ranging and far-reaching, and the uncertainty of the global tourism industry has increased significantly. The domestic development environment has also undergone profound changes, the problem of unbalanced and insufficient development of tourism is still prominent, there is still a certain gap from meeting the people's new expectations for a better life, tourism demand has not yet been fully released, the structural reform of the supply side of the tourism industry is still relatively heavy, the momentum of innovation is still insufficient, the governance capacity and level need to be further improved, and the international competitiveness and influence need to be further strengthened.
Second, the overall requirements
(1) Guiding ideology.
Hold high the great banner of socialism with Chinese characteristics, fully implement the spirit of the 19th National Congress of the Party and the 19th Plenary Session, adhere to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, adhere to the general tone of the work of seeking progress in a stable manner, take the promotion of high-quality development of tourism as the theme, deepen the structural reform of the supply side of the tourism industry as the main line, pay attention to demand-side management, take reform and innovation as the fundamental driving force, take the satisfaction of the people's growing needs for a better life as the fundamental purpose, adhere to the system concept, and make overall plans for development and security, overall protection and utilization Based on the construction of a new development pattern, under the condition of normalization of epidemic prevention and control, we will innovate and enhance domestic tourism, promote inbound tourism and steadily develop outbound tourism step by step and in an orderly manner under the premise that the international epidemic is effectively controlled, strive to promote the deep integration of culture and tourism, strive to improve the modern tourism system, accelerate the construction of a tourism power, and strive to achieve a higher quality, more efficient, fairer, more sustainable and safer development of tourism.
(2) Basic principles.
-- Persist in using cultural and plastic brigades to promote culture. Guided by the core values of socialism, let tourism become a process for people to understand Chinese culture and enhance cultural self-confidence, and promote the organic unity of social and economic benefits in tourism.
-- Adhere to the concept of system and build a solid defense line. Firmly establish safety awareness, and earnestly do a good job in preventing and resolving major risks. Fully understand that doing a good job in the prevention and control of the new crown pneumonia epidemic is related to the overall development of the tourism industry, implement the requirements of epidemic prevention and control in all links and fields of the tourism industry, and resolutely cut off the chain of the spread of the epidemic through tourism channels.
-- Persist in tourism for the people and tourism. Take the people as the center, better meet the needs of the public's characteristics and multi-level tourism, give play to the comprehensive driving role of the tourism industry, release the multiplier effect of "one industry prosperous, one hundred industries prosperous", create more employment and entrepreneurship opportunities, and better serve economic and social development.
——Adhere to innovation-driven and high-quality development. Services build a new development pattern, innovate institutional mechanisms, widely apply advanced technologies, promote innovation and upgrading of tourism formats, service modes, consumption models and management methods, and develop smart tourism.
-- Adhere to ecological priority and scientific utilization. Respect nature, conform to nature, protect nature, firmly adhere to the ecological bottom line, enhance the awareness of ecological civilization, rationally utilize natural resources, and accelerate the promotion of green and low-carbon development.
(3) Development goals.
By 2025, the level of tourism development will continue to improve, the modern tourism system will be more sound, the effective supply, high-quality supply and flexible supply of tourism will be more abundant, and the consumption demand of mass tourism will be better met. The foundation of epidemic prevention and control has become more solid, and the requirements for scientific and accurate prevention and control have been fully implemented in the tourism industry. Domestic tourism has developed vigorously, inbound and outbound tourism has been promoted in an orderly manner, the international influence and competitiveness of tourism have been significantly enhanced, and major progress has been made in the construction of a tourism power. Deep integration of culture and tourism, the construction of a number of world-class tourist attractions and resorts with rich cultural heritage, the creation of a number of national tourism and leisure cities and blocks with distinctive cultural characteristics, red tourism, rural tourism and other accelerated development. The ability of tourism innovation has been significantly improved, the construction and service of tourism barrier-free environment has been further strengthened, the characteristics of smart tourism are obvious, the level of modernization of the industrial chain has been significantly improved, the vitality of market players has been significantly enhanced, and the role of tourism in serving the country's economic and social development, meeting the people's cultural needs, enhancing the people's spiritual strength, and promoting the improvement of social civilization has become more prominent.
Looking forward to 2035, the characteristics of diversified tourism demand, supply quality, regional coordination, and achievement sharing are more obvious, and the high-quality tourism supply represented by national cultural parks, world-class tourist scenic spots and resorts, national-level tourism and leisure cities and blocks, red tourism integration development demonstration areas, and key villages and towns of rural tourism is more abundant, the comprehensive functions of tourism are fully exerted, the overall strength and competitiveness are greatly improved, and the world tourism power is basically built, contributing to the construction of a cultural power. Make positive contributions to the basic realization of socialist modernization.
Third, adhere to innovation-driven development
Strengthen independent innovation, pool superior resources, combine the needs of epidemic prevention and control, accelerate the promotion of smart tourism characterized by digitalization, networking and intelligence, deepen "Internet + tourism", and expand the application of new technology scenarios.
(1) Promote the development of smart tourism.
Innovate the public service model of smart tourism, effectively integrate tourism, transportation, meteorology, surveying and mapping and other information, comprehensively apply the fifth generation of mobile communications (5G), big data, cloud computing and other technologies, timely release real-time information such as meteorological warning, road traffic, and tourist reception, strengthen the construction of tourism reservation platforms, and promote services such as time-based reservation tours, traffic monitoring and monitoring, and scientific guidance and diversion. Build tourism monitoring facilities and big data platforms, promote "Internet + supervision", and establish a big data precision supervision mechanism.
Create a number of smart tourism cities, tourist attractions, resorts, and tourist blocks, cultivate a number of smart tourism innovation enterprises and key projects, develop digital experience products, develop new tourism services such as immersive interactive experiences, virtual displays, and smart tours, and promote the construction of tourism scenarios represented by "Internet +". Improve the level of 5G network coverage in various key tourism areas such as tourist attractions and resorts. Promote the digital and intelligent transformation and upgrading of parking lots, tourism distribution centers, tourism consultation centers, tourist service centers, tourism special roads, tourist toilets, tourist scenic spots, and internal guidance and identification systems in resort areas. Effectively integrate online and offline resources through the Internet, promote the transformation and upgrading of tourism enterprises such as travel agencies, and encourage tourist attractions, resorts, tourist hotels, theme parks, homestays, etc. to cooperate with Internet service platforms to build online flagship stores. Encourage the use of big data and other means in accordance with laws and regulations to improve the pertinence and effectiveness of tourism marketing communications.
(2) Accelerate the application of new technologies and technological innovations.
Accelerate the application and popularization of new technologies such as big data, cloud computing, Internet of Things, blockchain and 5G, Beidou system, virtual reality, and augmented reality in the field of tourism, and enhance the development level of tourism with scientific and technological innovation. Vigorously improve the technology related to tourism services, enhance the experiential and interactive nature of tourism products, and improve the convenience and safety of tourism services. Encourage the development of tourism platforms and system tools for tourists with comprehensive functions such as intelligent recommendation, intelligent decision-making, and intelligent payment. Promote the comprehensive integration and application of technologies such as holographic displays, wearable devices, service robots, intelligent terminals, and unmanned aerial vehicles. Promote the research and development and application demonstration of smart tourism public services, tourism market governance "smart brain", interactive immersive tourism performing arts and other technologies.
Actively develop tourism resource protection and development technologies, focusing on promoting technology research and development and application demonstrations such as tourism resource census, tourism resource security protection, digital display of cultural relics and cultural resources, creative product development, tourist carrying capacity assessment, tourism credit assessment, intelligent planning and design and simulation simulation, and tourism security risk prevention. Promote the construction of Internet of Things sensing facilities, strengthen real-time monitoring and management of important tourism resources and key facilities and equipment, and promote unmanned and contactless infrastructure applications.
Promote the improvement of tourism equipment technology, focusing on promoting independent innovation and high-end manufacturing such as night tourism equipment, caravans and camps, movable travel equipment, amusement facilities and equipment, ice and snow equipment, cruise yachts, low-altitude tourism equipment, intelligent tourism equipment, and passenger ropeways in tourist scenic spots.
(3) Improve the comprehensive efficiency of the innovation chain.
Strengthen the basic theoretical research of tourism big data, promote the construction of regional and thematic tourism big data systems, promote the establishment of a number of key laboratories and technology innovation centers in tourism technology, select and identify a number of national tourism science and technology demonstration parks, comprehensively enhance the ability of tourism science and technology innovation, and form an innovation ecology co-built by upstream and downstream.
All regions should establish a data sharing mechanism between the tourism department and public security, transportation, statistics, market supervision, finance, industry and informatization and other departments, integrate and share various information systems of culture and tourism, improve the tourism statistical indicator system, improve the accuracy and scientific nature of tourism statistics, deepen the application of tourism statistics and big data decision-making support, strengthen the operation and monitoring of the tourism industry, and do a good job of connecting with the epidemic prevention and control management platform in the region, and improve the level of tourism supervision and information public services. Implement the national network security graded protection system, strengthen data security management, establish and improve security protection systems and measures for all aspects of data collection, transmission, storage, and use, and prevent data leakage, tampering, and abuse.
Promote the integration and linkage of resources between governments, enterprises, universities, scientific research institutes and other entities, build an open and efficient collaborative innovation network, encourage tourism application innovation cooperation, and support a number of tourism science and technology innovation projects. Implement an innovative tourism talent training program.
Fourth, optimize the layout of tourism space
According to the relevant plans, implement the key tasks of the "14th Five-Year Plan" of the major regional strategy and the regional coordinated development strategy, integrate cross-regional resource elements, promote the coordinated development of urban and rural areas and regions, and build a tourism spatial layout and support system that promotes high-quality development.
(1) Build a new pattern of tourism space.
Comprehensively consider the cultural context, geological vein, water vein, transportation trunk line and major national development strategies, coordinate ecological security and tourism development, and build a new pattern of national tourism space of "dotted radiation, ribbon series and network coordination" based on the Great Wall, the Grand Canal, the Long March, the Yellow River National Cultural Park and the Silk Road Tourism Belt, the Yangtze River International Golden Tourism Belt, the Coastal Golden Tourism Belt, the Beijing-Harbin-Beijing-Hong Kong-Macao High-speed Railway, the Taihang Mountain-Wuling Mountain, and the Wanli Tea Ceremony. Improve the coordination mechanism for major regional strategic tourism such as the coordinated development of Beijing-Tianjin-Hebei, the development of the Yangtze River Economic Belt, the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, the integrated development of the Yangtze River Delta, the ecological protection and high-quality development of the Yellow River Basin, and promote the integration and utilization of tourism resources across administrative regions. Strengthen the integration of regional tourism brands and services, and support the development of tourism in the Beijing-Zhang sports and cultural tourism belt, the Yellow River cultural tourism belt, the Bashu cultural tourism corridor, the Hanghuang natural ecology and cultural tourism corridor, and the Taihang MountainOus Area. Continue to promote the construction of cross-regional characteristic tourism functional zones. Continue to launch a number of national tourist scenic roads and self-driving tour boutique routes, and create a number of world-class and national-level tourism routes. Encourage all regions to achieve differentiated development according to local conditions.
The eastern region has accelerated the modernization of tourism, established and improved the leisure and vacation system, and enhanced the core competitiveness of tourism. The central region has accelerated the improvement of the tourism system, increased the integration of tourism resources, and promoted the upgrading of tourism brands. The western region should give full play to its advantages in natural ecology, ethnic folklore, border scenery, etc., strengthen the construction of tourism infrastructure and public service systems, and develop characteristic tourism. The northeast region promotes the transformation and upgrading of tourism, improves the level of tourism services, vigorously develops characteristic industries such as cold ice and snow, eco-tourism, etc., and creates an ice and snow tourism belt with international influence. The state has increased its support for the central and western regions and northeast China in terms of policies, brand creation, and market docking, and further promoted the coordinated development of regional tourism.
Support the old revolutionary areas, ethnic minority areas, border areas and underdeveloped areas to give play to the advantages of characteristic tourism resources, accelerate the cultivation of tourism products, and create a number of red tourism integration development demonstration zones, key counties of leisure agriculture, beautiful leisure villages, villages and towns with ethnic minority characteristics, ethnic cultural tourism demonstration areas, border tourism pilot areas and cross-border tourism cooperation zones. Promote the construction of the new Tibet-Yunnan-Guizhou border tourism belt. Implement the "Tourism Promotion of Exchanges, Exchanges and Blending Plan of All Nationalities", promote the all-round embedding of all ethnic groups in terms of space, culture, economy, society and psychology, improve the well-being of the people of all ethnic groups, and forge a solid sense of the Chinese national community. Continue to strengthen the construction and brand building of the "Three Districts and Three States" tourism ring road, optimize and enhance the Silk Road cultural classic line, border extreme experience line, Yunnan-Tibet Tea Horse Ancient Road Tracing Line, and Greater Shangri-La Paradise Line. While developing tourism in border areas, it is necessary to guard the first line of defense against foreign imports, establish and improve special prevention and control mechanisms, consolidate the main responsibilities of tour operators and industry supervision responsibilities, and prevent the epidemic from being introduced into the country through border tourism.
(2) Optimize the layout of tourist cities and tourist destinations.
Build a number of tourism hub cities, gradually improve the function of comprehensive transportation services, and enhance the radiation and driving effect of regional tourism. Support Guilin and other places to build world-class tourist cities, and create a number of key tourist cities and characteristic tourist destinations.
Highlight the key points, give full play to the advantages, and build a number of characteristic tourist destinations by category. Relying on the national red tourism classic scenic spots, carry forward the spirit of the great founding of the party, the spirit of Jinggangshan, the spirit of the Long March, the spirit of Yan'an, the spirit of Xibaipo and other revolutionary spirits, and create a number of red tourist destinations. Relying on the world cultural heritage, the national historical and cultural city and the cultural relics protection units at all levels, on the basis of strengthening protection, we will effectively make good use of various cultural relics resources and create a number of historical and cultural tourism destinations. Relying on characteristic geographical landscapes, natural resources and ecological resources, improve the comprehensive service function, and build a number of tourist destinations such as mountains, islands, wetlands, ice and snow, grasslands, deserts, lakes, hot springs, and health care. Promote the innovative development of tourism in Xiong'an New Area, Hebei Province, and accelerate the construction of Hainan International Tourism Consumption Center and Pingtan International Tourism Island.
(3) Optimize urban and rural tourism and leisure spaces.
Promote more cities to take tourism and leisure as the basic function of the city, fully consider the tourism and leisure needs of tourists and local residents, scientifically design and layout tourism and leisure blocks, rationally plan and build urban leisure and holiday belts, promote the construction of greenways, cycling paths, recreation lanes, country parks, etc., enhance the tourist experience, and create conditions for urban and rural residents to "micro-vacation" and "micro-tourism".
In the planning and construction of urban agglomerations, based on meeting the needs of urbanization and integrated tourism and leisure consumption, scientific layout and supporting and improvement of tourism and leisure functional areas, priority is given to ensuring major regional tourism and leisure projects, and traffic connection and service support are done.
In the urban planning layout, around the promotion of people-centered new urbanization and beautiful rural construction, improve the efficiency of space allocation, optimize tourism and leisure functions, rationally plan and build characteristic tourism villages and towns, promote the differentiation and characteristic development of rural tourism according to local conditions, promote the aggregation of multiple functions, and create a new leisure space that is livable, workable and travelable.
V. Build a scientific protection and utilization system
Adhere to cultural leadership and ecological priority, and integrate cultural connotation into the whole process of tourism development. Adhere to the concept of "green water and green mountains are golden mountains and silver mountains", promote the harmonious coexistence of man and nature through the development of tourism, steadily promote the construction of national cultural parks and national parks, and create a highland for the protection and utilization of human resources and natural resources.
(1) Protect and inherit human resources.
Adhere to the priority of protection, develop in the course of protection, protect in the course of development, take excellent human resources as the main trunk, dig deep and explain the cultural connotations therein, integrate history and culture and modern civilization into the development of tourism, enhance the quality of tourism, and promote the inclusion of more cultural relics and cultural resources into tourism routes and into tourist scenic spots under the premise of protecting and managing according to law and ensuring the safety of cultural relics, and actively disseminate China's excellent traditional culture, revolutionary culture and advanced socialist culture.
Deeply promote the project of census of Chinese cultural resources, and coordinate to promote the census of tourism resources. Strengthen the protection and display of cave temples, promote the protection and utilization of large sites and the construction of national archaeological site parks, and reasonably support tourism service functions. Promote the centralized protection and utilization of revolutionary cultural relics and the protection and display of party history cultural relics, and improve the level of protection and display of major event relics, important conference sites, former sites of important institutions, and former residences of important figures. Promote qualified cultural and museum units to enhance tourism service functions and improve the level of exhibition. Relying on intangible cultural heritage museums, non-genetic heritage experience centers (institutes, points), intangible cultural heritage workshops and other places to cultivate a number of intangible cultural heritage tourism experience bases, promote the organic integration of intangible cultural heritage into tourism products and routes, and achieve better inheritance and dissemination. Carry out rational tourism development of major engineering projects representing the achievements of socialist construction, and deeply excavate the spiritual connotations contained in them. Innovate the "four common" chinese national history concept in the tourist scenic spot attractions, and tell the story of the Chinese national community to tourists.
(2) Protect and make good use of natural resources.
Implement Xi Jinping Thought on Ecological Civilization, adhere to the principle of ecological protection first, appropriately develop eco-tourism, and realize the unity of ecological protection, green development and improvement of people's livelihood. Fully consider the ecological carrying capacity and natural restoration capacity, promote the sustainable development of ecological tourism, launch a number of eco-tourism products and routes, strengthen ecological protection publicity and education, so that tourists can consciously enhance their awareness of ecological protection while feeling the magical charm of nature, and form a green consumption and healthy lifestyle. Actively use technical means to do a good job in reservation regulation, environmental monitoring, and traffic diversion to minimize the impact of tourism activities on the natural environment.
(3) Innovate models for the protection and utilization of resources.
Promote the construction of national cultural parks, vividly present the unique creation, value concepts and distinctive characteristics of Chinese culture, establish and highlight the Chinese cultural symbols and the image of the Chinese nation shared by all ethnic groups, explore new paths for the protection, inheritance and utilization of cultural relics and cultural resources in the new era, and build the national cultural park into a historical and cultural corridor that inherits Chinese civilization, the common spiritual home of the Chinese nation, and a cultural and tourism experience space that enhances the quality of people's lives. Accelerate the construction of national cultural parks such as the Great Wall, the Grand Canal, the Long March, and the Yellow River, integrate cultural relics and cultural resources with outstanding significance, important influence, and major themes, focus on the construction of four main functional areas of control and protection, theme display, cultural and tourism integration, and traditional utilization, implement five major projects of protection and inheritance, research and excavation, environmental support, cultural and tourism integration, and digital reproduction, and highlight the overall recognition of the "Great Wall", "Millennium Canal", "Twenty-five Thousand Miles Long March" and "Jiuqu Yellow River". Promote the integrated development of high-quality cultural tourism resources, scientific planning and development of cultural tourism products and commodities. Launched a visit to the classic route of intermodal transport, and carried out overall brand building and marketing promotion.
Promote the construction of a natural protected area system with national parks as the main body, and form a new system and new model for the protection of natural ecosystems. Give full play to the comprehensive functions of national park education, recreation and other comprehensive functions, under the premise of protection, scientific planning of some natural spaces such as forests, grasslands, lakes, wetlands, deserts and other natural spaces with good ecological stability and strong environmental carrying capacity in accordance with laws and regulations, carry out forest health, nature education, ecological experience, outdoor sports, and build a high-quality and diversified ecological product system. Establish a departmental coordination mechanism to strengthen cooperation in resource sharing, product research and development, talent exchange, publicity and promotion, supervision and law enforcement in ecological civilization education, natural ecological protection and tourism development and utilization.
Sixth, improve the tourism product supply system
Based on improving the modern tourism system, accelerate the structural reform of the supply side of the tourism industry, increase the supply of high-quality tourism products, stimulate the vitality of various tourism market players, promote "tourism +" and "+ tourism", and form a new situation of multi-industry integration and development.
(1) Enrich the supply of high-quality products.
Adhere to excellence, put the provision of high-quality products in the first place, improve the level of supply capacity, and strive to create more tourism products that embody cultural connotation and humanistic spirit, and enhance the image of China's tourism brand. Adhere to the unity of standardization and personalization, optimize the structure of tourism products, innovate the tourism product system, launch more customized tourism products and tourism routes according to the needs of different groups, and develop experiential and interactive tourism projects.
Build a number of world-class tourist attractions and resorts with rich cultural heritage. Based on world heritage sites and national 5A-level tourist attractions, we will dig deep into the spiritual connotation of Chinese culture carried by and display tourism resources, innovate development models, improve standard guidelines, coordinate resource utilization, strengthen policy support, ensure the allocation of elements, steadily promote construction, and create a world-class tourist attraction with uniqueness, representativeness and international influence. Based on national-level tourist resorts and major holiday projects, fully combine cultural heritage, theme entertainment, boutique performing arts, business exhibitions, urban leisure, sports, eco-tourism, rural tourism, medical and health care, etc. to create core resort products and boutique performing arts projects, develop characteristic cultural and creative products and tourism products, enrich night cultural tourism products, set off the overall cultural landscape and rich holiday atmosphere, and cultivate world-class tourist resorts.
Create a number of national tourism and leisure cities and neighborhoods with distinctive cultural characteristics. Based on meeting the leisure life of local residents and the tourism and vacation needs of foreign tourists, we will cultivate a national-level tourism and leisure city with distinctive cultural characteristics, strong tourism and leisure consumption, and beautiful ecological environment. Make full use of resources such as urban historical and cultural blocks, public cultural facilities, characteristic commercial and catering cuisine, strengthen the protection and utilization of cultural relics and intangible cultural heritage, highlight local cultural characteristics, optimize the allocation of transportation and public service facilities, improve the tourism service functions of public cultural facilities, encourage the extension of the opening hours of various public facilities with leisure functions, and build national-level tourism and leisure blocks.
Vigorously develop red tourism. Highlight patriotic and revolutionary traditional education, persist in cultivating and practicing the core values of socialism, and effectively improve the level of standardized development of red tourism. Integrate the great spirit of the party and the people formed in the struggle of various historical periods, such as the great spirit of party building, into the design of the route, the display of exhibitions, and the experience of explanation, and tell the stories of revolution, base areas, and heroic martyrs, so that the people can receive spiritual baptism and inherit the red gene in tourism. In conjunction with the study and education of party history, we will carry out a series of activities of "100 red explainers speaking about the history of the party for a hundred years", make full use of red resources, and launch the "100 fine routes of red tourism in the 100 years of the founding of the party", educating and guiding the majority of party members and cadres to strengthen their ideals and beliefs and build a solid mission. Widely carry out red tourism publicity and promotion activities to enhance the vitality and influence of red tourism development. Promote the integration of red tourism with rural tourism, eco-tourism and other formats, and launch a number of demonstration areas for the integrated development of red tourism. Continue to optimize the construction of 300 red tourism classic scenic spots. Actively give play to the role of red tourism in consolidating and expanding the achievements in poverty alleviation, closely integrate the revitalization and development of the old revolutionary areas, rely on local red culture and other important resources, cultivate and expand the characteristic tourism industry, and enhance the well-being of the people in the old revolutionary areas. Resolutely oppose vulgarity, vulgarity, and kitsch, prevent excessive commercialization and entertainment, and prevent project development and deviation from the direction of development under the banner of red tourism.
Standardize the development of rural tourism. Deeply excavate, inherit and enhance the excellent traditional culture of rural areas, and promote the development of rural tourism. Improve the rural tourism policy guarantee system, encourage all regions to incorporate rural tourism into relevant county planning according to local conditions, and comprehensively promote the construction of infrastructure such as rural tourism roads, parking lots, toilets, and sewage and garbage treatment facilities. Implement rural tourism boutique projects, optimize the structure of rural tourism products, enrich product supply, launch a number of national rural tourism key villages and towns, create national rural tourism boutique routes, announce a number of international rural tourism destinations, cultivate a number of rural tourism agglomeration areas, and build an all-round and multi-level rural tourism brand system. Establish and improve the interest linkage mechanism, so that farmers can better share the dividends of tourism development, and enhance farmers' participation and sense of gain. Effectively link the rural revitalization strategy, focusing on supporting the development and growth of rural tourism in poverty-alleviated areas. Coordinate policies on land use, public security, fire protection, health, food safety, environmental protection, etc., implement the responsibility for housing safety management of country house operators, and promote the high-quality development of country houses.
Strengthen typical demonstration, innovation leadership, and dynamic management, promote the construction of national global tourism demonstration zones, improve coordination mechanisms, and improve the quality of development.
Promote self-driving caravan tourism, implement the self-driving tour promotion plan, form a networked camp service system and a relatively complete self-driving caravan tourism industry chain, launch a number of self-driving caravan camps and tourist stations, and reasonably determine the responsibility for epidemic prevention and control in camps and stations. Strengthen management services to guide tourists to understand and consciously abide by the latest epidemic prevention and control policies at departure, transit and destination in a timely manner.
Vigorously promote the development of ice and snow tourism, improve the ice and snow tourism service facility system, accelerate the integration and development of ice and snow tourism with ice and snow sports, ice and snow culture, ice and snow equipment manufacturing, etc., and create a number of national ski tourism resorts and ice and snow tourism bases.
Promote the development of research and learning practice activities, and create a number of research and learning practice activity bases with rich research resources, sound curriculum system, distinctive activity characteristics, and perfect safety measures, so as to provide necessary guarantees and support for primary and secondary school students' organized research and learning practice activities. Encourage the development of tourist attractions with intangible cultural heritage characteristics. Implement the action of improving the creativity of tourism products, and guide the development of more tourism products that meet market demand and have more cultural connotations.
Improve the development policies of cruise yacht tourism and low-altitude tourism, and promote the development of marine tourism, mountain tourism, hot spring tourism, summer tourism, inland cruise tourism and other products. Orderly promote the construction of cruise tourism infrastructure, promote the development of cruise tourism in Shanghai, Tianjin, Shenzhen, Qingdao, Dalian, Xiamen, Fuzhou and other places, and promote the construction of An international cruise home port in Sanya. Promote the construction of inland tourism channels, support the development of inland river cruise tourism in rivers and lakes with conditions such as the Yangtze River Basin, and improve supporting facilities. Promote the development of yacht consumption, support the development of innovative yacht industry in Coastal Cities such as Dalian, Qingdao, Weihai, Zhuhai, Xiamen, Sanya, etc., and build a number of yacht demonstration projects suitable for mass consumption. Select a number of qualified tourist attractions and towns to carry out various forms of low-altitude tourism, strengthen safety supervision, and promote the construction of general aviation tourism demonstration projects and aviation flight camps.
(2) Enhance the vitality of market players.
Give full play to the enthusiasm of various market entities to invest in tourism and entrepreneurship and innovation, and promote the market to play a decisive role in the allocation of tourism resources and better play the role of the government.
Strengthen and optimize backbone tourism enterprises, steadily promote strategic mergers and acquisitions and reorganizations and large-scale, branding and networked operations, and cultivate a number of large-scale tourism groups and tourism enterprises with international influence. Vigorously support the characteristic development, innovative development and professional development of small and medium-sized tourism enterprises, and create a fair competitive environment. Support intermediary organizations such as tourism industry associations to play an active role in providing platform services for enterprise entrepreneurship and innovation, exchanges and cooperation, and talent training.
Support travel agencies to develop in the direction of "specialization, specialization and innovation", and realize the transformation of travel agency operations to modern, intensive and efficient. Actively promote the standardized and healthy development of online travel service enterprises, and continuously improve product innovation capabilities and service quality levels. Strive to support a number of rural tourism enterprises rooted in the countryside and care for farmers, innovate business models such as "enterprise + farmer" and "cooperative + farmer", promote enterprise efficiency, increase farmers' income, and help rural revitalization. Support the development of tourism planning, creative design, R&D incubation, management consulting, marketing promotion and other professional institutions and service enterprises. Strengthen the brand building of tourism enterprises.
Implement the decision-making and deployment of the Party Central Committee and the State Council on comprehensively promoting the prevention and control of the new crown pneumonia epidemic and economic and social development, timely and fully implement the tax reduction and fee reduction policy, make full use of various support policies, effectively relieve difficulties for tourism market entities, and actively explore new ideas and new measures to support the development of market entities. All regions should further study and introduce targeted support measures in light of the actual conditions of the region, and comprehensively use various policy tools to support the development of tourism enterprises. Guide tourism enterprises to actively adapt to changes in market demand under the normalization of epidemic prevention and control, timely adjust production and operation strategies, actively explore new development models, and innovate products and services that effectively match market demand.
(3) Promote "tourism +" and "+ tourism".
Strengthen the integration of cultural and tourism formats, product integration, market integration, and service integration, promote the complementarity of advantages, and form a synergy for development. Promote the construction of a demonstration zone for the integrated development of the national cultural industry and the tourism industry. Promote the upgrading of tourism performing arts, support all types of literary and artistic performance groups, performance brokerage agencies, and performance venue business units at all levels to participate in the development of tourism and performing arts, innovate cooperation models, improve the quality of creation, and promote a number of tourism performing arts projects with exemplary significance and positive social effects. Implement cultural and tourism creative product development and upgrading projects, support museums, cultural centers, libraries, art galleries, intangible cultural heritage museums, and tourist attractions to develop cultural and tourism creative products, promote "creative going to the countryside" and "creativity into scenic spots", identify a number of cultural and creative product development pilot units among cultural relics units, promote the experience of pilot units, and establish and improve the national cultural and tourism creative product development information directory.
Give full play to the advantages of the tourism market, promote the complementary integration and coordinated development of tourism and science and technology, education, transportation, sports, industry, agriculture, forestry and grassland, health and health, traditional Chinese medicine and other fields, extend the industrial chain, create new value, spawn new formats, and form a new situation of multi-industry integration and development. Relying on major scientific and technological projects and achievements, strengthen the utilization of scientific and technological venues, and vigorously develop scientific and technological tourism. Relying on resources such as museums, intangible cultural heritage museums, national cultural parks, world cultural heritage sites, cultural relics protection units, and red tourist scenic spots, cultural heritage tourism is developed. Accelerate the construction of national tourist scenic roads, tourism theme highway service areas, and tourist stations, promote local governments and China National Railway Group Co., Ltd. to establish platforms, work together to build theme tourist trains, and promote the integrated development of tourism and transportation. Implement the sports tourism boutique demonstration project, take the Beijing Winter Olympic Games, the Winter Paralympic Games and other major sports events as an opportunity, create a number of influential sports tourism boutique routes, boutique events and demonstration bases, and standardize and guide the construction of national sports tourism demonstration zones. Build a number of key counties for leisure agriculture, increase the promotion of beautiful leisure villages and leisure agricultural boutique scenic spots, strengthen the excavation, protection, inheritance and utilization of important agricultural cultural heritage, and establish and improve the rural leisure tourism service standard system. Relying on natural resources such as forests, guide the development of new formats and new products of forest tourism, increase brand building and standardization, and orderly promote the construction of national forest trails. Promote the high-quality development of water conservancy scenic spots. Improve the level of marine cultural tourism development, and promote the tourism and utilization of non-resident islands. Encourage industrial tourism based on industrial production sites, production processes and industrial heritage, and build a number of national industrial tourism demonstration bases. Encourage all localities to rely on scrapped military facilities to carry out national defense military tourism, and build a number of national defense military tourism bases. Promote the construction of port historical and cultural exhibition areas and port museums, and develop port tourism according to local conditions. Accelerate the combination of tourism with health, pension and traditional Chinese medicine, and build a number of national demonstration areas and demonstration bases for traditional Chinese medicine health tourism.
7. Expand the mass tourism consumption system
Focusing on the construction of a new development pattern, adhere to the strategic base point of expanding domestic demand, promote demand-side management, improve the tourism consumption experience, smooth the domestic cycle, strengthen and optimize the domestic tourism market, promote the quality and expansion of tourism consumption, improve tourism infrastructure and public service system, and better meet the multi-level and diversified needs of the people.
(1) Optimize the tourism consumption environment.
Improve the holiday system, and promote the formulation and implementation of specific measures for paid annual leave in various regions. Encourage government organs, social groups, enterprises and public institutions to guide employees to flexibly arrange vacation time. Under the premise of completing the prescribed education and teaching tasks, each region may carry out research and practical education activities in combination with actual conditions.
Carefully organize the "China Tourism Day" activities. Encourage the formulation and implementation of subsidy policies such as ticket reductions and exemptions for tourist attractions, free opening in the off-season, and discounts on performance tickets, hold cultural and tourism consumption seasons, consumption months and other activities, and introduce more tourism measures to benefit the people. Support financial institutions to innovate tourism consumption payment methods in accordance with laws and regulations. Guide rational and green consumption, issue guidelines for civilized tourism and green consumption, advocate "disc action", and resist food waste.
(2) Expand the field of tourism consumption.
Comply with the diversified and personalized consumption needs of mass tourism, innovate tourism consumption scenarios, and actively cultivate new models of tourism consumption. Promote tourism e-commerce innovation, and promote complementary and integrated development of online and offline tourism consumption advantages. Support the development of shared tourism consumption, encourage the development of rental apartments, shared cars, off-site returns and other services that are compatible with self-driving tours and leisure vacations, and develop contactless tourism consumption according to local conditions. Actively develop night consumption and encourage cultural and tourist venues to extend their opening hours on the basis of ensuring safety.
Promote the transformation and upgrading of traditional commercial complexes into cultural, sports, business and tourism complexes, create new cultural and tourism consumption agglomeration areas, and promote the construction of national cultural and tourism consumption pilot cities and demonstration cities. Protect and develop time-honored brands, encourage qualified cities to build time-honored characteristic blocks, support time-honored enterprises to settle in commercial blocks and tourist attractions, open flagship stores and experience stores, and improve the quality of tourism and shopping. Support museums, cultural centers, libraries, art galleries, intangible cultural heritage museums, bookstores and other cultural venues to enhance tourism and leisure functions, and encourage all regions to use industrial sites and old factories to open cultural and tourism consumption venues.
(3) Enhance tourism consumption services.
Deeply implement the action of improving the quality of tourism services, establish and improve the service quality evaluation system of the tourism market, and form a scientific and effective service monitoring mechanism. Support the transformation and upgrading of travel agencies, and improve the service level of tourist attractions, tourist hotels, travel agencies and so on. Enterprises and public institutions receiving tourists to the outside world should clearly define the department responsible for tourism-related affairs. While carrying out reservation services in tourist attractions and other places, manual windows and telephone lines should be retained, and a certain number of offline reservation-free entry or ticket purchase quotas should be reserved for the elderly, and necessary information guidance and manual services should be provided.
Earnestly strengthen the construction and management of the team of tour guides, and formulate special action plans. Optimize the management of professional qualification access for tour guides, and improve the management system of the national tour guide qualification examination. Comprehensively promote the reform of the tour guide rating evaluation mechanism, explore the construction of a comprehensive evaluation system for tour guide services, carry out pilot reform of tour guide practice, and broaden the channels for tour guide practice. Strive to improve the quality of tour guide services, implement the tour guide professional quality research and training plan and the "gold medal tour guide" training project, build a "tour guide cloud classroom" online training platform, and revise the national standard of "Tour Guide Service Specification". Increase the incentive for tour guide practice, hold a national tour guide competition, strengthen publicity and guidance, enhance professional self-confidence, and establish a new style in the industry. Strengthen the role of tour guides in the prevention and control of the epidemic in the tourism industry, clarify the handling requirements of tour guides in the event of an epidemic in the work area, and guide tourists to consciously obey the needs of epidemic prevention. Promote the construction of the red tourism talent team, implement the national red tourism five good docent training project, hold the national red story docent competition, and improve the quality of docent services. Professional researchers, retirees, and current students are encouraged to serve as volunteer docents.
(4) Improve public service facilities for tourism.
Implement the "14th Five-Year Plan" period cultural protection, inheritance and utilization project, increase support for tourism infrastructure construction, and improve the tourism infrastructure network covering urban and rural areas, shared by the whole people, practical and convenient, and full of characteristics. Incorporate the construction of tourism public service facilities into the new infrastructure construction plan. Encourage the implementation of regional tourist attraction packages, monthly passes, annual passes and tourist buses. Optimize the layout of airports in key tourism areas, plan and build a number of trunk railways, intercity railways and resource development branch railways that have an important role in promoting tourism development along the route, strengthen the "fast-forward and slow-travel" function of the transportation network, strengthen the connection between traffic trunk lines and important tourist scenic spots, and strengthen the construction of rural tourism highways and passenger ropeways in tourist scenic spots. Improve the functions of tourism service facilities along highways, service areas, passenger hubs, cruise yacht terminals, etc., and promote the integrated development of general aviation and tourism. Improve the transportation distribution system of key tourist scenic spots, and encourage the development of customized tourism transportation services.
Optimize the layout of tourism public service facilities, improve supporting facilities and functions. Adapt to the changes in tourists' travel patterns, and increase the intensity of tourism public services for individual tourists. Scientifically plan and build parking lots, internal transportation, convenient facilities, signage, etc. in tourist scenic spots, rationally allocate toilets and garbage cans, build a number of demonstration tourist toilets, and further consolidate the achievements of the tourism toilet revolution. Promote the co-construction and sharing of cultural and tourism public services, and explore the construction of a number of cultural and tourism comprehensive service facilities. Promote cultural services into tourist attractions, add cultural elements and connotations to tourism facilities and tourism services, and reflect humanistic care. Fully consider the needs of special groups, improve the standards and norms of barrier-free tourism public services, strengthen the construction and transformation of facilitation tourism facilities such as the elderly and the disabled, and promote the inclusion of barrier-free tourism content into relevant barrier-free public service policies.
(5) Publicity and promotion of innovative tourism.
Strengthen publicity and promotion around the concept of "tourism is a way of life, learning and growth", further tap the potential of the domestic tourism market, and create a good social atmosphere. Guide and support local governments to strengthen the evaluation of domestic tourism publicity and promotion activities. Strengthen brand leadership, implement national tourism publicity and promotion of high-quality construction projects.
Innovate the domestic tourism publicity and promotion system and mechanism, and promote modernization, marketization and professional operation. Support the construction of a number of tourism marketing innovation bases, and incubate a number of tourism brands with high communication power and influence. Promote the interactive development and integrated development of tourism promotion and urban economic development, festival brand building, and business environment improvement. Innovate and run the China Tourism Industry Expo, China (Wuhan) Cultural Tourism Expo, China Yiwu Culture and Tourism Products Trade Expo, China Sports Tourism Expo, and China Forest Tourism Festival. Strengthen the publicity and promotion of new media, promote the construction of cross-regional tourism innovation coordination and support mechanisms, and implement special actions for the demonstration construction of tourism publicity and promotion alliances.
8. Establish a modern tourism governance system
Persist in managing tourism according to law, strengthen the establishment of a tourism credit system, implement the responsibility for tourism market supervision in accordance with law, improve the comprehensive supervision mechanism of the tourism market, improve the level of supervision and law enforcement of the tourism market, advocate civilized tourism, and promote the unity of meeting the people's cultural needs and enhancing the people's spiritual strength.
(1) Advance the management of the brigade in accordance with law.
Strengthen the construction of the rule of law in the field of tourism, further implement the "Tourism Law of the People's Republic of China", "Regulations on Travel Agencies", "Measures for the Administration of Chinese Citizens Traveling Abroad", "Regulations on the Administration of Tour Guide Personnel" and other laws and administrative regulations, and carry out revision work in a timely manner as needed. Deeply promote the reform of "decentralization service" and optimize the administrative approval services of travel agencies and tour guides. Strengthen the training and publicity of trademark registration knowledge, and guide local governments and industry associations to actively register local tourism brand trademarks. Improve the tourism standardization work mechanism and coordination mechanism, accelerate the formulation and revision of relevant national standards, improve industry standards and local standards, promote the development of enterprise standards and group standards, improve the quality of standards, strengthen the implementation of standards and analysis of implementation, continue to carry out standardization pilot demonstration construction in the field of tourism, and promote the internationalization of tourism standards.
Enhance the supervision capacity of tourism markets, implement the "double random, one open" regulatory requirements, continue to increase the supervision and enforcement of tourism market supervision, improve the tourism service quality supervision system, improve the tourism complaint handling and service quality supervision mechanism, give full play to the role of the local "12345" government service convenience hotline, timely handle tourist complaints and reports, and protect the legitimate rights and interests of tourists. Strengthen the application of big data analysis, give play to the early warning and supervision role of tourism complaint data, and promote the improvement of tourism service quality with the orientation of solving complaint problems. Establish and improve the linkage mechanism between mediation of tourism complaint disputes and judicial arbitration. Strengthen the supervision of online tourism enterprises, study and formulate normative standards for online tourism market management services, and improve the level of industry norms. Innovate and promote online and offline monitoring and evaluation, and improve the ability to find problems in the tourism market. Standardize the price behavior of tourist attractions and tour operators, and investigate and deal with acts such as price collusion and price gouging in accordance with law. Strengthen the price management of tourist attraction tickets, sightseeing and shopping, and so forth, focusing on investigating and dealing with state-owned tourist attractions that do not implement the price levels and floating ranges stipulated by the government, increase fee items without authorization, increase ticket prices in disguise through illegal setting up of "park within a garden" tickets, bundle sales, do not clearly mark prices in accordance with regulations, do not implement preferential measures, and increase prices in addition to prices. Promptly investigate and rectify prominent problems in the tourism market such as unreasonable low-priced tours, online and offline false publicity, and commercial bribery, severely crack down on all kinds of illegal business behaviors, and maintain the order of the tourism market. Adhere to the correct view of history, nationality, country and culture, strengthen the guidance and control of tourist venues, tourism projects, and tourism activities, and exalt the main theme and spread positive energy.
(2) Strengthen tourism safety management.
Implement safety responsibilities throughout the entire process of tourism. Promote the construction of a tourism safety and security system, strengthen the prevention, early warning, rescue, and aftercare mechanisms, improve the emergency response mechanism, strengthen safety supervision at key times, key links, important facilities and equipment, major tourism festivals and high-risk projects such as holidays, and strengthen the main responsibilities of tourism enterprises such as special equipment operation safety and food safety.
Strengthen the prevention of major risks of disasters and accidents and the response to emergencies related to tourism, timely adjust and improve relevant emergency response plans, and effectively carry out drills to respond to special circumstances such as major epidemics, sudden disasters, facility suspensions, and harsh weather. Guide tourist sites to further strengthen the construction of fire protection infrastructure, implement the main responsibility of fire safety, strengthen fire self-defense and self-help publicity, and improve the level of fire safety management. Encourage insurance companies to innovate and develop targeted travel insurance products to improve the level of insurance claims services. Travel agencies, tourist venues, tourists and other relevant entities are encouraged to apply for travel insurance products and expand the coverage of travel insurance. Strengthen safety guidance and tips for tourists, guide tourism enterprises to strengthen safety training and emergency drills, encourage tourism enterprises to establish part-time emergency rescue teams, and improve the emergency rescue linkage mechanism. Strengthen health monitoring of tourism industry employees and urge them to do a good job of personal protection. In view of the management and service work of tourists stranded in their own areas due to epidemic prevention and control, all regions should study and formulate relevant plans to protect the rights and interests of tourists while preventing the spread of the epidemic.
(3) Improve the level of informatization supervision of the tourism market.
Strengthen the application of big data in the tourism industry, and promote the standardization and standardization of tourism data. Implement the reform requirements of "decentralization and management services", and give play to the role of technical means in optimizing approval services and strengthening supervision during and after the event. Strengthen the data aggregation and information integration of the national tourism supervision service platform and the national cultural market technology supervision and service platform, and build a smart supervision platform for the full coverage of tourism market supervision business, the whole process of regulatory information tracking, and the dynamic adjustment of regulatory means.
On the basis of the existing tourism statistics system, a tourism market economy operation monitoring system based on industry regulatory big data is built to enhance the dynamic monitoring capability.
Gradually establish a tourism market risk early warning work mechanism, build a tourism market risk early warning model, and steadily realize that regulatory data can be analyzed, market risks can be warned, and regulatory work can be linked, effectively preventing and controlling the epidemic, and improving the level of risk management.
(4) Advance the establishment of a tourism credit system.
Improve the tourism market credit supervision and management system in accordance with laws and regulations, establish a comprehensive coordination mechanism for tourism market credit supervision and management efforts, transform and upgrade the credit management system of the national tourism supervision and service platform, strengthen the aggregation, publicity, and sharing of credit information, and establish and improve credit archives for tourism market entities and practitioners.
Encourage tourism market entities to take the initiative to make credit commitments to the public, and support tourism industry associations to establish and complete credit commitment systems within the industry. Research and formulate norms for the credit appraisal of tourism enterprises, organize and carry out enterprise credit appraisals, and rely on credit appraisal results to carry out hierarchical and categorical supervision. Publish the list of the untrustworthy in accordance with laws and regulations, and strengthen punishment for untrustworthiness. Research the establishment of credit restoration mechanisms to protect the rights and interests of market entities. Expand credit application scenarios, incorporating trustworthiness into assessments and project bidding for tourist attractions, star-rated hotels, graded homestays, travel agencies, online tourism platforms, and so forth. Establish a number of models of creditworthiness, and explore carrying out pilot work on the development of the tourism market credit economy.
(5) Promote civilized tourism.
Advocate the practice of civilized tourism and cultivate the brand of civilized tourism activities. Rectify the stubborn diseases and bad habits in tourism, and establish a new trend of civilized, healthy and green tourism. Improve the civilized quality of tourism practitioners, establish advanced models in the industry, promote the implementation of standards such as "Requirements and Evaluation of Civilized Tourism Demonstration Units", and build tourism into a window of spiritual civilization.
Strengthen departmental cooperation, promote publicity and education on civilized tourism, standardize constraints and social supervision. Encourage all regions to set up tourism professional program columns, strengthen the creation and broadcast of tourism public service advertisements, actively publish tourism-related tips, do a good job of positive publicity, and guide rational rights protection. Through multiple channels such as network platforms, explainers, and volunteers, civilized tips are carried out, focusing on strengthening the safety and civilization guidance for individual passengers, self-driving tourists, etc. Promote the construction of the tourism volunteer team, establish volunteer service sites in tourism public places, organize volunteers to carry out civilized guidance and civilized persuasion, and transmit new concepts and new trends in civilized tourism.
Consciously obey the requirements of epidemic prevention and control as an important connotation of civilized tourism. Advocate long-distance, inter-provincial tourists to take the initiative to do nucleic acid testing after returning. Tourists going to border port areas should consciously abide by the national regulations on strengthening the prevention and control of the new crown pneumonia epidemic in port cities. Encourage the wearing of a mask at all times. When tourists have suspected symptoms of new coronary pneumonia such as dry cough and fever, they should go to the nearest fever clinic in time.
9. Improve the tourism opening and cooperation system
Based on the strategic overall situation of the great rejuvenation of the Chinese nation and the unprecedented major changes in the world in a hundred years, we should grasp the complex international situation and the development trend of the new crown pneumonia epidemic, cultivate new opportunities in the crisis, open a new situation in the changing situation, and strengthen the situation analysis and policy reserves. Under the premise of effective control of the global COVID-19 epidemic, relying on the advantages of the mainland's strong tourism market, we will coordinate the domestic and international markets, promote inbound tourism in a step-by-step and orderly manner, steadily develop outbound tourism, and continue to promote tourism exchanges and cooperation.
(1) Promote inbound tourism in a step-by-step and orderly manner.
Timely study and judge the situation of prevention and control of the new crown pneumonia epidemic at home and abroad, the development and changes of the international environment, scientifically adjust the management measures for relevant personnel to come to China, and actively build a healthy, safe and orderly order of personnel exchanges between China and foreign countries under the premise of ensuring the safety of epidemic prevention. Timely launch inbound tourism promotion actions, introduce support policies for the development of inbound tourism, train multilingual tour guides, tell Chinese stories well, enrich and enhance the image of national tourism, and take effective measures to promote the high-quality development of inbound tourism.
Incorporate the image of tourism into the national external publicity, establish and improve the national tourism promotion system, and form a three-level promotion pattern of "central -provincial (autonomous region, municipality directly under the central government)-key tourism city". Coordinate the planning and coordinated development of overseas culture and tourism, and expand the supply of high-quality content. Promote the optimization and integration of the functions of tourism offices and expand the scope of layout and setting points. Give play to the role of cross-regional tourism promotion alliances, organize and carry out "Beautiful China" tourism image promotion activities in a planned and step-by-step manner, and strengthen the promotion of tourism in "East Asian Cultural Capital" cities. Segment key markets, emerging markets and potential markets, closely follow the needs and consumption habits of overseas tourists, design and launch more high-quality tourism products with high degree of internationalization, obvious Chinese characteristics and suitable for overseas mainstream markets, and continuously enhance the attractiveness and influence of Chinese tourism brands.
Strengthen communication with tourist source countries and source countries in international shipping, border passage, vaccination, tourism team organization, medical insurance, etc., in line with a highly responsible attitude for life and health, always adhere to the safety bottom line, put epidemic prevention and control in the first place, strictly implement the "circuit breaker" measures for international passenger flights, and dynamically and accurately adjust the entry policy for people coming to China. Scientifically formulate and implement technical guidelines for the prevention and control of the epidemic in inbound tourism, strengthen the prevention and control of key personnel and key places for inbound tourism reception, and strictly implement the real-name reservation system for tickets. On this basis, we will steadily promote the facilitation of cruise tourism, self-driving tours and customs clearance for foreign (overseas) personnel coming to China, further improve the level of inbound services, optimize overseas reservations, financial payments, network services, language identification, etc., so that tourists coming to China can be smoother and more comfortable in terms of card use, network use, and dining. We should step up efforts to promote the revision of the Agreement on mutual exemption of Group Tourist Visas between China and Russia. Accelerate the docking of the national tourism supervision and service platform with the border inspection and inspection system. Improve the level of shopping departure tax refund services, expand the coverage of shopping departure tax refund policies, and encourage more merchants to voluntarily become tax refund shops to enrich the variety of goods. Improve the policy system of the duty-free industry and promote the healthy and orderly development of the duty-free industry on the mainland. Continue to do a good job in brand promotion activities such as the China International Tourism Mart and the China-ASEAN Expo Tourism Exhibition.
(2) Steadily develop outbound tourism.
Promote the coordinated development of outbound tourism, domestic tourism and inbound tourism, and coordinate service guarantees and management guidance. Strengthen cooperation between departments such as culture and tourism, diplomacy, security, health and health, and transportation, establish a smooth working mechanism, and timely transfer information and jointly respond to emergencies. Under the premise that international personnel exchanges return to normal, tourism enterprises organizing outbound tourism should strictly abide by the national epidemic prevention and control management regulations, timely and scientifically adjust the itinerary, and guide tourists to do a good job of self-protection; self-help outbound tourists should understand the epidemic situation and prevention and control requirements of the destination in advance, do a good job of personal prevention, and strictly abide by the regulations on exit and return entry management. Strengthen the guidance and management of outbound tourists, so that outbound tourists can be good communicators of Chinese culture and displayers of national image.
Promote outbound tourism destination countries to give me ordinary passport visa-free convenience, in language, catering, payment and other aspects of Chinese tourists to provide higher quality services. Support qualified domestic tourism enterprises to follow Chinese tourists to "go global", build an overseas tourism reception network, strengthen the international layout, and participate in global competition. Strengthen two-way tourism exchanges with key destination countries and promote the spread of Chinese culture.
Improve the management mechanism of outbound tourism destinations, adapt to the needs of individual tourism, implement the upgrading action of the national plan of tourism destinations, promote relevant countries to solve the key concerns of mainland citizens in the process of overseas tourism, attach great importance to the safety of tourists' lives and property, strengthen tourism warnings and reminders, do a good job in consular protection, expand overseas travel insurance and tourism rescue cooperation, and improve the outbound tourism service guarantee system.
(3) Deepen cooperation with Hong Kong, Macao and Taiwan.
Promote the integrated development of tourism in the Guangdong-Hong Kong-Macao Greater Bay Area, enhance the overall competitiveness of the tourism industry in the Greater Bay Area, and build a world-class tourist destination. Deepen tourism cooperation between Hong Kong, Macao and the Mainland, innovate the regional tourism cooperation coordination mechanism between Guangdong, Hong Kong and Macao, and promote resource sharing. Support the prosperity and development of Hong Kong's tourism industry, and strengthen cooperation between the mainland and Hong Kong's tourism industry in the exchange of tourists, publicity and marketing. Support Hong Kong in developing a Chinese-foreign cultural and artistic exchange centre. Promote the construction of Macao as a world centre of tourism and leisure, support Macao in hosting the World Tourism Economy Forum and the International Tourism (Industry) Expo, and build an exchange and cooperation base with Chinese culture as the mainstream and multicultural coexistence. Support young people from Hong Kong and Macao to go to the Mainland for study tours and exchange activities. Promote cross-strait cooperation in the fields of rural tourism and tourism creative product development, explore new ways for the integration and development of cross-strait tourism, and make tourism an effective way to enhance Chinese cultural identity and enhance the cohesion of the Chinese nation.
(4) Deepen international cooperation in tourism.
On the basis of mutual respect for cultural diversity and social values, promote the in-depth development of tourism cooperation among major countries, and deepen exchanges and cooperation with neighboring countries in tourism markets, products, information and service standards. Taking the anniversary of the establishment of diplomatic relations and the exchange of high-level visits as an opportunity, we will hold well the Chinese Cultural Year (Festival) and the Tourism Year (Festival), carry out multi-level dialogue and exchange activities, promote personnel exchanges, people-to-people ties, and mutual learning among civilizations, and promote the construction of a new type of international relations. Actively serve and dock high-quality joint construction of the "Belt and Road", expand exchanges and cooperation with co-construction countries, and create a transnational cross-border tourism belt.
Adhere to openness, inclusiveness, win-win cooperation, actively participate in the reform and construction of the global tourism governance system, strengthen cooperation with the United Nations World Tourism Organization, give full play to the role of international organizations such as the World Tourism Alliance, the World Tourism Cities Federation, and the International Mountain Tourism Alliance, and promote the development of global tourism. Actively publicize the effectiveness of the mainland's fight against the epidemic and the experience and practices of the mainland tourism industry in responding to the epidemic, and contribute Chinese wisdom and Chinese solutions to the development of the global tourism industry.
X. Improve the comprehensive tourism guarantee system
Adhere to the party's overall leadership, fully mobilize the positive factors of all parties, strengthen support policies, strengthen basic theoretical construction and applied research, strengthen the cultivation of tourism talents, and form a strong joint force to promote the development of tourism.
(1) Strengthen organizational leadership.
All localities should put the development of tourism into an important agenda, take the direction, seek the overall situation, set policies, and promote reform, so as to form a large-scale tourism development pattern led by party committees, promoted by the government, coordinated by departments, participated in by the whole society, and shared by the broad masses of the people. The State shall establish a coordination mechanism for tourism work, strengthen the comprehensive coordination of the development of tourism throughout the country, and improve the institutional mechanism for the integrated development of culture and tourism. The publicity department plays a good role in guiding and coordinating, and the cultural and tourism department strengthens the overall planning for the development of the tourism industry, improves relevant policies and regulations, promotes the implementation of major projects, and takes the lead in carrying out supervision.
(2) Strengthen policy support.
Implement support policies for land use, finance, region, taxation, finance, investment, and talent. All relevant departments support the development of tourism according to the division of responsibilities and form a development synergy. The National Development and Reform Commission, together with the Ministry of Culture and Tourism and other departments, should do a good job in the establishment and implementation of major tourism projects, promote the construction of national cultural parks, tourist scenic spots and resort areas, tourism and leisure cities and blocks, red tourism, rural tourism, smart tourism, etc., and do a good job in price management of tourist scenic spots. The Ministry of Finance should support the strengthening of the construction of tourism public service facilities and the promotion of tourism public welfare through existing funding channels, and include qualified tourism infrastructure construction projects in the scope of local government bond support, and promote public-private cooperation in the field of tourism. The Ministry of Natural Resources should give full consideration to the needs of permanent residents and tourist populations, especially the construction of world-class tourist attractions and resorts, make special arrangements for tourist land, focus on ensuring the supply of land for tourism public service facilities in accordance with the law, strive to ensure the supply of land for tourism construction projects, guide the standardized development of rural tourism, support the orderly construction of self-driving caravan camps, and work with the Ministry of Culture and Tourism to do a good job in the development and management of scenic spots and landscapes, forests, lakes, grasses and sands. The Ministry of Transport, the Ministry of Housing and Urban-Rural Development, the Ministry of Culture and Tourism and other departments should promote the integrated development of transportation and tourism, strengthen the connection between traffic trunk lines and important tourist attractions and resorts, promote the construction of theme routes, scenic roads, cycling paths, trails, tourist waterways, etc., and build a tourism transportation system of "fast-forward and slow-moving". The Ministry of Foreign Affairs shall support the Ministry of Culture and Tourism in carrying out tourism exchanges and cooperation with relevant countries. The Ministry of Industry and Information Technology, together with the Ministry of Culture and Tourism and other departments, should strengthen the research and development, application and industrialization of tourism equipment such as cruise yachts, low-altitude aircraft, caravans, passenger ropeways, amusement facilities, and ice and snow equipment. The State Nationalities Commission should cooperate with the Ministry of Culture and Tourism and other departments to do a good job in formulating and implementing the "Tourism Promotion of Exchanges, Exchanges and Integration Plans for Various Nationalities". The National Health Commission shall cooperate with the Ministry of Culture and Tourism to study and adjust relevant tourism policies in accordance with national and regional epidemic prevention and control requirements, and do a good job in tourism travel warnings and tips. The National Bureau of Statistics, together with the Ministry of Culture and Tourism, should strengthen the statistical monitoring of tourism and related industries. The state financial management department should actively support the listing financing, refinancing, mergers and acquisitions and restructuring of qualified tourism enterprises, expand the financing channels of enterprises, support qualified tourism enterprises to raise funds by issuing corporate credit bonds, innovate loan guarantee methods, and develop financial products suitable for the characteristics of tourism.
(3) Strengthen the theoretical and talent support of tourism.
Promote the study of major practical, hot and difficult issues related to the development of tourism, strengthen basic theoretical research, and accelerate the construction of a people-centered theoretical system for tourism development in the new era. Research and issue policy documents on strengthening tourism scientific research, promote the innovative development of tourism research institutes, cultivate and identify a number of pilot units for the construction of tourism industry think tanks, and make good use of research results exchange platforms such as the China Tourism Science Annual Conference. Optimize the setting of tourism-related majors, promote professional upgrading, improve the teaching quality standards of tourism management majors, vigorously develop postgraduate education for master's degrees in tourism management, and strengthen the construction of tourism management disciplines. Promote the high-quality development of tourism vocational education and improve the continuing education mechanism. Promote the construction and sharing of digital curriculum resources. Improve the training mechanism for practitioners suitable for the development characteristics and needs of red tourism and rural tourism, increase the training of leading talents in the tourism industry, urgently needed talents, new technologies and new formats, and create a high-quality talent team that is compatible with the development of tourism. Integrate resources of government departments, enterprises, colleges and universities, industry organizations and other resources, and improve the system of training, introduction and use of tourism talents.
Each region should formulate a tourism development plan or specific implementation plan in combination with the actual conditions of the region, clarify the division of labor, and implement work responsibilities. All departments should, in accordance with the division of responsibilities, strengthen coordination and cooperation, clarify specific measures and work progress, and pay close attention to advancement. The Ministry of Culture and Tourism shall strengthen the evaluation and supervision and inspection of the implementation of this plan, promptly study and solve new situations and new problems that arise in the implementation of this plan, and promptly report major situations to the Party Central Committee and the State Council.
This article is compiled from the "Chinese Government Network"; Zhitong Finance Editor: Xie Qinghai.