Multi-level secretaries grasp e-commerce Qinglong good things out of the mountains

"What would you like to buy for the New Year?" It's delicious but chestnuts, the Year of the Tiger eats chestnuts, tigers and tigers are mighty, and the big 'chestnut' is auspicious. The world's chestnuts look at China, Chinese chestnuts look at Yanshan, Yanshan chestnuts look at qinglong, and Qinglong chestnuts are waiting for you to shoot..." On January 12, Ding Ling, the first secretary of Wuzhishan Village of Qinhuangdao Open University in Xiaoyingzi Town, Qinglong Manchu Autonomous County, Hebei Province, introduced local specialties to netizens in front of the live camera of mobile phones. Since the beginning of the "Alipay New Year Goods Festival" on January 10, Ding Ling and her colleagues Gao Bo and Mu Jiangbin have grasped the hot stalls of New Year goods before the Spring Festival, and are busy planning, screening good things, live selling goods, and maintaining stores every day.

Like Ding Ling's team, the scene of the team members stationed in the village and the villagers turning into "salesmen" selling local specialties online is now blooming everywhere in the county. As a large agricultural county in mountainous areas, Qinglong is known as "eight mountains, one water and one field". Due to the abundant illumination and the large temperature difference between day and night, the quality of Qinglong's agricultural products has always been superior. However, due to the barrier of mountains and inconvenient transportation, the logistics and distribution costs of agricultural products have always been high, and long-term sales are not smooth and the selling price is not ideal. In July last year, the new Qinglong County Party Committee proposed to take party building as the guide and vigorously promote the "three-level secretary to grasp e-commerce" - the county party secretary made overall planning and guided the direction; Township party committee secretaries carry on from top to bottom and solve problems; The secretary of the village party branch took the lead in setting an example, taking the lead in live streaming with goods, and creating a new model of online sales of Qinglong agricultural products. At the same time, the county seized the opportunity of Ali Group's rural revitalization "commissioner" to work in Qinglong, "held hands" Taobao, Alipay Baba Farm and other Internet platforms to carry out "Alipay Baba Farm Special Activities" and "Alipay New Year Goods Festival Activities" to help agricultural products "out of the mountains". From October 26 to 27 last year alone, The agricultural assistance activities of Baba Farm attracted more than 160 million exposures on the whole network, with a total of 139,600 orders completed, and the total sales of 4 special agricultural products chestnut, golden millet, hawthorn juice and shiitake mushroom sauce reached 2.28 million yuan, setting off a boom in the online sale of Qinglong agricultural products and brand fame.

The "live streaming with goods" sales form throughout the county has also aroused the strong interest of many villagers, who can also sell their own good things without leaving home, put down their shyness to learn live broadcasting, pick up mobile phones to sell agricultural goods, and become more and more hot in the mountains and villages.

Zhang Xinyuan, a villager in Wuzhishan Village, has more than 200 chestnut trees in his family, and in the past he always liked to complain that he had to pass the "three sorrows" pass every year: one was worried about climbing and climbing during the day to pick chestnuts, the other was worried about rushing to the purchase station to sell chestnuts bitterly, and the three worries often could not sell at their own satisfactory prices. A few days ago, he participated in the e-commerce training organized by the county, and opened an online store with the help of the village working group, initially mastered the live broadcasting skills, and now he can sell goods independently online. "With everyone's help in the past few days, I have sold more than 1,000 orders. Seeing my own chestnuts walk out of the mountains through e-commerce channels, I was very happy in my heart!" Speaking of the sense of accomplishment of selling goods online, Zhang Xinyuan was happy and excited.

"In the next step, the village should actively encourage and support more villagers to participate in e-commerce training, and make the renovated live broadcast room free for villagers to use, so that the third-level secretary proposed by the county party committee can really grasp the implementation of e-commerce work, so that more people can increase their income and get rich through e-commerce channels." Wang Anwen, secretary of the party branch of Wuzhishan Village, was full of self-confidence.

The development environment of the hometown also attracts courageous young people. "Post-85" Han Wenliang has been engaged in education and training in big cities for many years, and in early 2021, she resolutely quit her well-paid job and returned to her hometown to lead 105 villagers to establish the Wenxing Chestnut Cooperative, which now has 4 online stores. In October 2021, during the Baba Farm Farm Assistance Event, her team achieved a record of selling more than 70,000 orders in 48 hours. Since the opening of this year's online New Year Festival, one of her stores has occupied the first place in the list of Taobao god stores for 5 consecutive days. Han Wenliang said: "The country has such a good policy, the hometown has such a good agricultural product, coupled with such a new platform as e-commerce, I think I and the villagers can look forward to the future!"

Expanding the online sales of agricultural products is inseparable from the cultivation of e-commerce talents. Since 2021, Qinglong County has incubated and opened 340 live broadcast accounts, completed the hardware transformation of 198 village stations, held 95 online and offline live broadcast trainings, trained 3580 live broadcast sales personnel, cultivated more than 60 local Internet celebrities, and concentrated on displaying more than a dozen kinds of agricultural special products such as Green Dragon apples, walnuts, chestnuts, millet, fungus, mushrooms, etc.

Li Yaobin, secretary of the Qinglong County Party Committee, said in an interview with reporters: "Through online network sales, the sales of Qinglong agricultural products will exceed 100 million yuan in 2021, and the county's online retail sales will reach 1.694 billion yuan, ranking fourth in the ranking of hebei province's e-commerce into rural comprehensive demonstration counties." The development of rural e-commerce not only allows villagers to have something to do and have money to earn, but also prospers the industrial economy of Qinglong and increases the income of farmers. Li Yaobin also said that in order to further save logistics time and costs, the county is planning to build a municipal centralized logistics distribution center in Qinhuangdao urban area, build a county-level logistics distribution center in the county, build 6 logistics distribution centers in key townships and logistics nodes, and build village-level logistics outlets in 198 administrative villages, forming a full coverage of logistics in cities, counties, townships and villages, and opening up logistics obstructions restricting the development of rural e-commerce.

Tao Yusuo, Lin Yonghong, Reporter of Farmers Daily, China Rural Network, Sun Weifu