Starbucks is new again! This time, together with Meituan, we have created a new "third space" concept - "1971 Living Room", so that the relationship between coffee and cafes is not only in the simple of "drinking a good cup of coffee" ~ Now, Shanghai, Beijing, Shenzhen, Chengdu, 60+ star daddy stores have been launched!
Why is it called "1971 Living Room"? "1971" is the year of starbucks, "1971 living room", represents the return to the original intention, but also hopes that star fans will use a new way to unlock the starbucks that everyone knows and loves. In the future, Starbucks decided to start exploring different ways to open stores ~ I was impressed by such determination and innovative spirit!
As a loyal atmosphere group of Starbucks, the first wave of new gameplay "Coffee has a round" in the "1971 Living Room", of course, he must bring his sisters to "test the waters" for everyone at the first time. Starbucks coffee masters with rhythm throughout, identity cards, sensory battle... 1.5 hours, fun, this is a quick get spot long personal assessment!
The Starbucks Regional Coffee Master will incarnate as the owner of the "1971 Living Room" to lead everyone on this wonderful coffee journey. Yes, from the 60,000 Starbucks partners across the country, 1% of the regional coffee masters have been screened out layer by layer, and here they take everyone to play the coffee world by hand, and the level will come up!
Before starting, the coffee master will distribute exclusive nameplates and identities to everyone, and different identities will have different hidden tasks! Shhh pay attention to hide identity, complete tasks, go to the end... The script kills that smell, and the sense of atmosphere is instantly filled.
In addition to personal identity, it is also necessary to form a "sensory detective team" in groups, from the three types of coffee prepared by the coffee master, through the five senses, smelling, observing, sweetness test... Explore the world of coffee and find the cup that is different to complete the task.
Next, everyone can watch and taste the coffee master's hand punch instructor show up close ~ each step is clear and serious, remember to take notes and seize the time to complete the question task.
After tasting the coffee master's hand-brewed coffee, I couldn't help but be eager to try it and wanted to make my own cup! The size of the water flow brewed by each person and the length of extraction time will affect the taste of coffee, thousands of people taste, taste the "exclusive taste" of the same table friends, it is quite special~ ~
Of course, there is a game there is a "competition", the friend who voted to make the best coffee, you can get a high score, while playing while learning to share their understanding of coffee, everyone can get a coffee passport Oh, quite wonderful ~ If you are tired of being invalid social wrapped up, then this weekend it is better to form a "coffee bureau" and play something different together!
In addition to the super fun "Coffee Has a Bureau", "1971 Living Room" also brings the most fashionable co-founding concept into the "living room" to unlock a new office space - "living room meeting".
Continuing the starbucks tradition, the meeting is opened with a coffee tasting, "Living Room Meeting" not only provides independent office space, VIP service of intimate butler partners, but also prepares quality coffee and snacks, and the comfortable space atmosphere can always bring constant inspiration and ideas
New conference office mode, proper layout! Whether it is internal brainstorming or external business negotiations, it is a good choice.
According to the popularity of Star Daddy, the fun "coffee has a round" and the convenient "living room meeting" is a popular booking in the city, to first be the same as the banchang, the first wave of punch cards, this strategy, please hurry up and stay!
Scratch the point! "1971 Living Room" only accepts online bookings! You can search for "Starbucks" in the Us group, dianping, clicking on the homepage can see "1971 living room", help everyone search, now the magic city has nearly 20 stores to open the "1971 living room" service, choose convenient, want to go to the store, online real-time booking, one-click arrangement ~
Let a Starbucks store become a "1971 living room" where you share time, happiness and coffee with your friends
Moreover, this is just the beginning of the "1971 Living Room", I heard that in the future, the "1971 Living Room" and digital booking services will not only cover the store will continue to expand, but also a richer series of coffee courses and pet parties, sign language classes and other theme club activities are planned, let's look forward to it.
"Special Star Delivery" was upgraded and launched in Meituan for the first time, bringing casual, intimate, meticulous and reassuring, so that the "4 hearts" commitment of Slogan can make us feel the full sincerity of Starbucks and Meituan wanting to do every cup of "good coffee"!
Directly search for "Starbucks" keywords in Meituan and Dianping, and you will quickly recommend stores with "fastest delivery", "elite series" and "sufficient goods", and you can get what you want at the first time.
The order function has also been optimized, exclusive customization options, different cup types, temperatures, milk varieties and even extraction methods, can be selected according to preferences, so that the point delivery is no longer "will be". Not only that, no longer have to worry about the coffee you want to drink, the cake dessert you want to eat, etc. sold out, the intelligent guidance service will automatically transfer the order to the nearby store, and synchronize the goods in the shopping cart, no need to repeat the order, it is too intimate!
Most importantly, the "Starbucks Reserve" series of coffee products that could only be drunk in the store before, also landed on the "Special Star Delivery" for the first time! You can drink your best coffee anytime, anywhere, no matter where you are. Thank you Star Dad for hearing the heart of this fan, as long as you want, "special star send" are all satisfied, it is such a pet fan ~
In order to ensure that the delivery and the coffee drunk in the store are consistent, Meituan Takeaway also equipped Starbucks "Special Star Delivery" with an exclusive delivery team to provide more efficient delivery services, improve service standards from rider dress, communication skills, instrumentation and voice, etc., while ensuring high timeliness of delivery, but also let consumers feel a more intimate and convenient coffee delivery service experience. When it comes to "good coffee," they really care more than we do.
From 1971 to 2022, Starbucks "built a deep emotional connection with customers and communities in the third space, with a cup of coffee of love." "Never changed, 2022, a new exploration began, look forward to the possibility of more "1971 living room" in the future, and meet the next "favorite Starbucks" together
Today's topic
#你在星巴克的遇见与故事 #
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"Coffee has a round"
-Number of participants-
2-5 people
Duration of participation
1.5 hours
*Reservation of 2 days is required
"A meeting in the living room"
- Number of participants -
10-15 people
1-2 hours
*Reservation of 5 days is required