A professional shopping guide needs a lot of financial resources and energy to cultivate, and the role of the manual is that after the loss of personnel, customers will not be lost. Because professionals can train one and there is a second.
Polar Star Special Doctor is the absolute boss of the nutrition industry in the Hunan market, thanks to the definition of the first place by Pole Star trader Li Biao, "We are already ranked first in Hunan nutrition, and this first is the first that the second, third and fourth weight stacks cannot be surpassed." Li Biao, a special doctor at Polar Star, shared with the Zhongtong Media Research Group that based on this definition, the status of Polar Star in Hunan Nutrition is impregnable, and it also lays the foundation for The greater growth of Pole Star in the near future.
Brand power is not everything in nutritional selection
"Brands are made in-house." 2018 is the first year of Li Biao's official entry into the maternal and infant industry, and it is also this time that Li Biao took over the nutrition brand of childhood stories, the childhood stories at that time were not very large, Li Biao can be said to be accompanied by the growth of childhood stories, and slowly has its own brand power. Now the childhood story can have today's popularity, inseparable from the original li biao value product quality rather than fame agents.
Li Biao's selection ideas closely follow the overall market situation and the development of the company, willing to receive differentiated products, Li Biao said when sharing with the Zhongtong Media Research Group: "It is difficult to cooperate with me, not everyone sees. "But as long as it is a cooperative brand Li Biao can use its own model to make this brand achieve tens of millions of volumes in a short period of time."
Carefully control the quality of products, and go all out to be a cooperative brand. Li Biao has achieved the present, relying on the operation mode of PoleStar, and the terminal recognizes Li Biao's operation model and is willing to follow Polar Star.
Speaking of the operation model of Polar Star, I have to praise Li Biao's empowerment, will professionally empower stores, and teach store guides how to exert the greatest value after selling products to consumers.
Empty talk misleads the country, and it must land on the ground
Nutrition competition in the end is based on professionalism, Li Biao often goes to all parts of the country to exchange and learn, and after returning, the plan is implemented in the store.
On paper, the soldier finally felt shallow, and he knew that this matter had to be done.
Li Biao's strict requirements for the profession start from within the company, "the company has two nutritionists every day who will give lectures on WeChat and conduct internal training, even if others will not listen, but at least to ensure that these two people are growing." ”
When professionally empowering stores, Li Biao has his own set of logic.
The nutritionist of the first company never participates in store sales, refuses nanny service, and the product is sold by the shopping guide. This method is different from many nutrition agents, before visiting other regions, many agent nutrition companies are to directly face the dietitian to consumers, and the role of the clerk in the middle of the professional output is not large.
Li Biao refused to allow nutritionists to participate in sales, but he could quickly improve the professionalism of store guides. "Consumers have problems to consult the shopping guide, the shopping guide can not solve the problem and then consult the dietitian, the nutritionist speaks to the shopping guide in the form of voice, but it cannot be in the form of text."
Why the emphasis is on voice, this is to prevent the shopping guide from pasting and copying, only the shopping guide himself to solve the problem, their own professional can be improved, rather than relying on the nutritionist all the time.
The second sale of the product is only the first step, and the consumer is visited every day.
Generally, shopping guides sell products to have commissions, and selling goods is the truth, but Li Biao created a precedent for return visiting commissions. Develop a detailed return visit manual, what problems are with the name and age adjustment, how to take it on the first day, and do not miss any link from the first day to the last day. We all know that the nutritional products bought back cannot be guaranteed to be eaten by the baby every day according to the plan, and the shopping guide's return visit is to play a role in supervising, and the other is to ensure that the baby can have an effect after eating.
The development of a return visit manual can ensure that the newly acquired shopping guide can understand the specific problems of the baby. A professional shopping guide needs a lot of financial resources and energy to cultivate, and the role of the manual is that after the loss of personnel, customers will not be lost. Because professionals can train one and there is a second.
Li Biao's professional empowerment has a specific implementation plan from the customer entering the store to the customer's active inquiry. Li Biao laughed and said: In the Hunan region, very few people call him Li Zong, and even more call him Principal Li. He also set a goal for himself: "Now he is the principal of Hunan, and he hopes to become the president of the whole country in the future." ”
Now the store has lost confidence in the two major categories of milk powder and diapers, but the awareness of nutrition products is very strong, and Li Biao has the confidence to make the atmosphere of nutrition products in Hunan.