"Travel +" strategy Chery Jietu

At the 19th Shanghai International Auto Show, which opened on April 19, Chery Jetto took "Healthy Travel, Smart Enjoyment" as the theme of the exhibition, and unveiled a number of blockbuster products such as Jietu X70 PLUS Zhuge Edition, Jietu X70 PLUS, the new generation of Jietu X90, And Jietu X90 PLUS, showing the profound product heritage and depicting a new blueprint for future intelligent and healthy travel for users.

In the midst of the great changes of electrification, networking, intelligence and sharing, the story of Chery Jietu can always be linked to "speed", but Chery Jietu has never pursued more than "speed". In fact, Chery Jetto, which was born at the inflection point of The decline of China's auto market, can gain a firm foothold in the automobile market with many competitors in just over three years, which is inseparable from the excellent product quality of Chery Jetto.

Build smart and healthy cars

Travel and life, at first glance, are two words that are not related, but Chery Jetway has fused them together. Since the birth of the brand, Chery Jietu has been adhering to and deeply cultivating the "Travel +" market segment, and its products have been specially equipped according to the "Travel +" scenes. Not only that, in order to facilitate the travel life of consumers, Chery Jetway has integrated automobile services, tourism industry, catering, entertainment and other industries, formed an ecological alliance for the exclusive use of Jietu users, and opened up a number of unique travel routes, providing powerful travel services for Chery Jetway owners.

Under the precise brand positioning, Jietu's first model X70 achieved sales of 40,000 units in just four months. Moreover, in less than 3 years, chery Jietu's cumulative sales have exceeded 300,000 vehicles, creating a "Jietu speed" that shocked the industry.

At present, Chery Jietu is focusing on creating product labels for smart and healthy vehicles, developing products and services around user use scenarios, creating mobile ecological cockpits, and providing safe and healthy living spaces. In terms of intelligent travel, Chery Jetway has cooperated with many global technology companies such as Tencent, Huawei, Qualcomm, Mengbo, Bosch, and China Mobile to build intelligent driving systems. In terms of health themes, Chery Jietu has cooperated with enterprises such as Rheinland, Tsinghua University, Sanden and other enterprises, universities and suppliers to carry out scenario-based and ecological development to achieve the all-round integration of people, vehicles and scenes.

Chery Holding Group· Li Xueyong, deputy general manager of JETOUR and general manager of jetour marketing center, said: "In the past three years, Chery Jetto has always adhered to and deeply cultivated the "travel +" market segment, and has completed the accumulation of users from 0 to 300,000 in only 28 months, creating the first growth rate of China's cutting-edge SUV brand. In the future, Jietu will continue to expand the construction of the "Travel +" ecosystem, and at the same time strengthen the creation of "smart, healthy" two major product labels, enrich the brand connotation, and strive to become the leader of the "Travel +" travel ecology. ”

Lay out the future of mobility

Nowadays, Chery Jietu has formed two star product series of X70 series and X90 series, covering traditional automobiles and new energy fields, and its product layout is becoming more and more perfect. Among them, the X70 series products aim at the A+ SUV market, and are closely bound to the positioning of "Travel +", extending the new generation of Jietu X70, Jietu X70 PLUS, Jietu X70 PLUS Zhuge Edition three products, the price range of 7 to 150,000 yuan gives consumers more choice. Not only that, in the same price range models, X70 series products not only have obvious advantages in space comfort, but also have breakthroughs in intelligence and automatic driving.

In addition, the new model Jietu X90 PLUS will also be launched in the second half of the year, the new car is mainly for users with higher quality of life, in the shape, performance and other product strength will achieve breakthroughs in many aspects. As a flagship model based on the iPEL2.0 platform, the Jetway X90 PLUS adopts the design language of "Huicheng Leader 2.0" as a whole, is equipped with the strongest Chinese core Chery third-generation 2.0TGDI engine, and also comprehensively advanced in terms of intelligent ecology.