"Time-honored" enterprises, on the one hand, connect historical memory, on the other hand have products, skills or services passed down from generation to generation, showing a distinct traditional cultural background of the Chinese nation and profound cultural heritage, widely recognized by the society, and have a good brand reputation. How to maintain the balance between tradition and innovation while meeting the current market demand is the biggest challenge for the development of "time-honored" enterprises.
As one of the "old brands", after years of exploration and practice, Madier has continuously developed new products and developed new processes, with the help of modern information technology, innovative new formats, new models and new services, and the Madier Kaspu brand came into being.
Madier Kaspu brand is a new founder brand created for the food industry to become bigger and stronger according to the needs of the strategic development of the brand matrix of Madier Group. The brand will rely on the century-old restaurant of Matier to develop five series of more than 100 kinds of traditional and innovative food products such as traditional ice products, high-end drinks, Western-style baking, seasonal food, and smoked sauce meat filling, and use new retail and new business models to achieve integrated marketing.
Inheriting a century-old classic, innovation leads the future, Matier people will always adhere to the enterprise tenet of "doing it to be first-class, otherwise it is better not to do it", and is committed to providing users with convenient and high-quality products, meeting the needs of users for safe and healthy life, and striving to become an industry benchmark brand with new vitality.