Three thousand clouds with a month
One hundred thousand snowflake silver
Jinshang gene, silver merchant culture
Shenzhen Xiaoteyin Cultural Development Co., Ltd
Founded in October 2019, Xiaoteyin has a professional R&D and operation team, which is committed to promoting and disseminating the silver business culture. The company focuses on the research and development and sales of silver cultural products, cultural event planning, corporate marketing planning, economic information consulting, and industrial investment consulting.
Integrity, altruism and friendship are the consistent value concepts of the founder Xiaote Treasurer. Adhering to the corporate vision of becoming a leading brand of physical silver culture investment in Chinese households, the "Huitong Yinbao" silver culture products under Xiaoteyin are leading and have been widely appreciated by users.
How to conclude a cross-dimensional covenant between the "silver" of the silver jewelry tide brand and the "spirit" of the national comic super IP through the "slash treasurer"? What is the "silver merchant culture" hidden behind silver jewelry?
Xiao Yin interviewed huitong silver treasure's "past and present lives" and answered the reason for the contract between "silver" and "spirit".
01
The source of silver: Jinshang culture
The "silver" of small special silver comes from the thousand-year-old Jinshang culture.
In 2018, when Xu Guobing participated in the financial and business study tour, he came to the ancient city of Pingyao in Taiyuan, Shanxi, the birthplace of Jinshang. In ancient times, 50% of the silver houses set up shops here. At the end of the Qing Dynasty, the ticket number of "Sunrise Chang" located on the West Street of the ancient city was approved by the emperor to "huitong the world", which opened the precedent of China's national financial industry.
Picture note: Small special silver silver tour
Dating back to the Sui and Tang dynasties, flourishing in the Ming and Qing dynasties, the Jin shang culture took "silver" as the starting point and carried out great righteous deeds to benefit Sangzi. "Jinshang culture has inspired me, and the core concept of corporate value of Xiaoteyin also comes from this." Silver metal attracted the attention of Xu Guobing, who began to study how to base himself on the Chinese silver market, deepen the silver merchant culture through the brand, return to the original intention, and realize the cultural connotation of "the essence of Juwen Silver and solve the family's financial worries".
Jinshang culture and silver culture made Xu Guobing focus on the silver investment products of ordinary people.
Source: Small special silver
What is Silver? Most people have the impression that silver is just a metal and a jewelry, and in the view of Xu Guobing, the "little special treasurer", silver is a precious metal investment product, but also a Chinese culture.
Huitong Yinbao, a subsidiary of Xiaoteyin, takes WeChat authorization as the main operation method at this stage, attracting many female friends to become "slash treasurers", what is a "slash treasurer"? Xu Guobing believes that the mutual help and friendship in the Jinshang culture is in line with the "crowd creation and sharing" model advocated today, and the "slash youth" often refers to a person with multiple occupations and multiple lives, with the "treasurer" of the Jinshang culture with the trendy concept, Xiaoteyin hopes to make more people become "slash treasurers" through the mode of cooperation and solve financial worries.
At the same time, Xiaoteyin incubated the Silver Mountain Flying Fox Cultural and Creative IP. "Silver Mountain Flying Fox is the knowledge contest type Tidal Fun Cultural and Creative IP we developed, which is the first IP in China that combines historical and cultural knowledge with silver culture," Xu Guobing introduced, Silver Mountain Flying Fox built a knowledge contest PK mini program with interesting and multi-level answer structure, aiming to enhance the knowledge experience through interactive entertainment. Culture is silver! Customers who participate in Silver Mountain Flying Fox can learn more about the culture and history of silver merchants. At the same time, the form of "silver" is used to re-link the investment value of "silver" with its cultural meaning, attracting consumers to become the "slash treasurer" of the future.
02
Deed of Silver: IP Rendezvous
Silver, as a precious metal, is not as heavy as gold, not as bright as gemstones, silver gives people the impression, the texture is moist, always both expensive and delicate, silver-white luster, eliminating the tacky.
In the past, the most common form of silver metal was silver jewelry, and the occasion when silver jewelry appeared was polarized.
One type of "silver" often appears in the high-end window of jewelry stores, consumers buy according to the value of silver metal, but at the same time, the ranking of silver is always second to gold with higher value; while the other type of "silver" is more commonly found in occasions such as 10 yuan stores, and even products marked as "silver jewelry" are just imitations made of metal with similar color, which are only disposable consumer goods in the eyes of consumers.
Generation Z consumers not only value the quality of the product itself, but more importantly, the product. If the meaning is always vague, the impression of the product is correspondingly vague. The concept inherent in the minds of consumers is that they should buy silver in jewelry stores, and the silver culture behind silver is hidden. How to let the silver merchant culture "inlay" into the silver goods?
The problem faced by silver metal is not the challenge faced by the new wave of new products entering the country, on the contrary, Chinese familiar with silver, and can no longer be familiar with it.
"Grafting silver business culture into popular anime IP and presenting it in a form that young people like can better cater to their preferences, and the product will be more loved by them." It is true that silver jewelry is not unique to the national tide, but silver culture is an indispensable part of Chinese culture.
The collision between culture and culture is also the result of brands and IP working together to promote the culture of silver merchants. "'Lingqi' has a very rich cultural element, the overall story is more personalized, and there are many male and female fans."
With the empowerment of Tencent's animation IP "Lingqi", "silver" + "spirit", can derive huge traffic, and Xiaoteyin is destined to meet more "slash treasurers".
Day/tone/interaction/movement
Co-branded Amway
Little Special Silver X Lingqi
IP Authorized Collector's Jewelry
The national tide is combined with the broken dimension of jewelry
You and I have all kinds of bonds
It is the only encounter of destiny
A necklace
Covenant of Eternal Life
Silver Deed
Sincerely