With the help of nearly 20 famous wines, how strong is the lineup of the first short video competition of the wine industry?

Text | Wang Yuanli

Where the heart desires, do the past!

After half a year of preparation, the first short video contest of the "Hometown People Talk About Hometown Wine" wine industry was officially launched on January 15.

On the first day of the event, the atmosphere was pushed to a climax, not only achieving a record of up to one million impressions, but also attracting 30+ KOLs to recommend.

In addition, up to now, 19 well-known liquor-related enterprises have come to help, including Wuliangye, Luzhou Laojiao, Guizhou Xijiu, Langjiu, Niulanshan, Jinsha Liquor, Jinshiyuan, Shede Liquor, Shuijingfang, Xiaomuxianxian, Fenggu Liquor, Tianyoude, Xufu Liquor, Guizhou Alcohol, Beidacang, Lidu, Huanggou, Xianghe Wine, and Bai Xinglong.

On the day of the launch of the event, 19 well-known liquor-related enterprises also sent congratulatory videos for the holding of the event, which further enhanced the influence of the event.

Liu Miao, secretary of the party committee and chairman of Luzhou Laojiao Co., Ltd., said: "Wine is drunk by confidants, no wine is not a table, liquor has long been deeply rooted in the hearts of the people to become the carrier of culture, the bond of friendship and the language of communication." Let us pay tribute to the times with wine and let the world taste China! ”

Hu Yuewu, deputy general manager of Jinshiyuan, said: "Chinese liquor has a long history, broad and profound, and we have a lot of fine wine. A good life needs to be accompanied by fine wine, and I wish this event a complete success. ”

Zhu Zhenhao, CEO of Shuijingfang, said: "As a business card of Chengdu, Shuijingfang is one of the most tense manifestations of Chengdu's taste, and it is also the deep memory of a generation of people in tianfu. The Spring Festival is coming, on this happy day, the first short video contest of the 'Hometown People Talk About Hometown Wine' wine industry is held at the right time, and I hope that the majority of wine lovers will actively participate. ”

Liang Guojie, director and vice president of Xiaomuxian Liquor Group, also believes: "The Spring Festival is the time to realize the dream, the day to go home. Let's raise a glass to a better future, please pick up your mobile phone and join the first short video contest of the 'Hometown People Talk About Hometown Wine' wine industry to make this Spring Festival more prosperous and happier. ”

Lu Zhongming, general manager of Fenggu Wine, said: "At the end of the year and the beginning of the year, on behalf of Fenggu Wine, I sincerely invite everyone to actively participate. The first short video contest of the 'Hometown People Talking About Hometown Wine' wine industry used short videos to talk about 'sentient' Fenggu wine and enjoy a new life of 'low drunkenness'. ”

Lu Shuilong, general manager of Qinghai Mutual Aid Qingbari Wine Co., Ltd., also said: "It is the crystallization of human wisdom and a unique carrier of social civilization and cultural inheritance. Here, we sincerely invite everyone to actively participate in the first short video contest of 'Hometown People Talk About Hometown Wine', and record your hometown wine with the lens. ”

Xiong Ji, deputy general manager of Sichuan Liquor Group and chairman of Xufu Liquor Co., Ltd. in Yibin City, Sichuan Province, said: "On behalf of Xufu Liquor, I invite everyone to actively participate in the first short video contest of the liquor industry specially planned by the micro-wine video number 'Hometown People Talk About Hometown Liquor', so that more people can understand Xufu liquor and understand the beauty of China's fragrant liquor. ”

Jindong Group Office Member, Commander Tang of Lidu Liquor Industry also sent a congratulatory message: "During the Spring Festival, everyone is invited to participate in the activities of hometown people talking about hometown wine, hoping to carry forward the cultural context of Jiangxi, the wine culture of Jiangxi, and the liquor of Jiangxi through our hometown people." ”

Gao Quanyou, chairman of Huanggou Liquor, also invited everyone to participate enthusiastically on behalf of Huanggou Liquor: "A pot of fine wine is happy to meet, and the wine is drunk and reunited." The Spring Festival is coming, I hope that everyone will use wonderful videos and warm stories to tell the Huanggou and taste the fragrance. ”

It is worth mentioning that under the leadership of famous wine companies, more than 20 local wine companies have also actively joined the activities.

At a time when short videos are increasingly becoming the focus of traffic, short video interactive marketing has become a shortcut for enterprises to enhance their brand power. It can be seen that the first short video contest of the "Hometown People Talk about Hometown Wine" wine industry not only provides more opportunities for wine companies to increase exposure, but also builds a bridge for them to directly attack the consumption circle and enhance the emotional link between brands and consumers.