A few days ago, the Sports Equipment and Equipment Center of the General Administration of Sport announced that By-Health (300146) has become a sports food and nutrition supplier of TEAMCHINA China National Team, providing sports food, nutrition and professional nutrition preparation programs for athletes of more than 70 teams of the national team.
It is understood that "TEAMCHINA" integrates more than 70 teams, including the Chinese national volleyball team, the Chinese national swimming team, the Chinese national short track speed skating team, etc., and each industry only selects the only cooperative enterprise to ensure the authority of the highest honor in the field of Chinese sports. As the leader of China's dietary nutritional supplements, By-Health has carried out in-depth cooperation with "TEAMCHINA", which represents the collective image of the Chinese national team, and is gradually developing into a global leader in the dietary nutritional supplements industry with industry-leading advantages.
Become the leader of dietary nutritional supplements, and the brand value continues to increase
At present, the mainland has entered an aging society, and the deepening degree of population aging has brought market growth potential to the dietary nutritional supplement industry. At the same time, with the upgrading of the consumption structure, health, nutrition, personality, convenience, etc. have become hot spots of public concern, and the functional appeals have been continuously subdivided and specialized, which has promoted the rapid growth of the segmentation of dietary nutritional supplements and created a broad space for the development of the industry.
As the world's second largest consumer market for dietary nutritional supplements, the market size of the mainland has been expanding in recent years, and it is expected that the market size will reach 235.2 billion yuan in 2025, breaking through the 200 billion mark. As an industry-leading enterprise, By-Health will gain more room for development in the dietary supplement track.
As a leading enterprise in the global dietary nutrition supplement industry, By-Health continues to maintain and expand the company's market leadership by continuously building and enhancing the core competitiveness of channel strength, product power, brand power and service force. According to Euromonitor data, the company's market share in China's vitamin and dietary supplement industry in 2020 was 10.3%, ranking first.
On the basis of the main popular brand "By-Health", By-Health actively expands the field of segmentation, and successively launches its own brands such as joint care brand "Jianliduo", eye health nutrition professional brand "Jianshijia", sports nutrition brand "Jianleduo", professional pregnant baby and child nutrition brand "Natural Doctor", liver care health care brand "Jianganshi" and so on. At the same time, the company has continuously enriched the company's brand matrix and enhanced its brand value through the acquisition of overseas brands such as "Pentavite", a baby and child nutrition supplement brand, and "Life-Space", a leading brand of Probiotics in Australia.
Tomson By-Health product matrix is perfect, under the synergy of the main brand and large single products, the company's performance has grown steadily. A few days ago, Tomson By-Health released the 2021 annual performance forecast, and it is expected to achieve a net profit attributable to the mother of 1.60-1.91 billion yuan in 2021, an increase of 5% -25% year-on-year, and the performance is eye-catching.
Industry-leading R&D capabilities, continuous output of high-quality products
Tomson By-Health practices the scientific nutrition strategy, joins hands with the world's cutting-edge institutions, forms a scientific research team with more than 200 scholars and experts, implements the research and development strategy of independent core technologies and patented raw materials, and develops a wide range of dietary nutritional supplement products that meet different needs.
In the field of precision nutrition, By-Health, the Shanghai Institute of Nutrition and Health of the Chinese Academy of Sciences, IFF (formerly DuPont Nutrition and Biotechnology) and other research institutions jointly released the "Precision Nutrition White Paper" to help build a dynamic industrial ecology. At the same time, the Clinical Nutrition Intervention Research Center for Geriatric Chronic Diseases has been jointly established with the China Geriatric Health Care Medical Research Association, which has carried out in-depth clinical nutrition intervention research and provided solid and sufficient theoretical and evidence support for the brand power of the scientific nutrition era.
In addition, the company continues to increase investment in scientific research and innovation, 2021 is the 10th anniversary of the establishment of the By-Health Nutrition Science Research Fund, this year the research fund is expected to fund more than 10 projects, aiming to unite scientific research forces, promote R & D innovation, and promote industry-university-research cooperation.
Under the dual role of increasing investment in scientific research and core technology, the company's competitive advantage has become more and more obvious. In December 2021 alone, By-Health released a number of research and development results, including the company's cooperation with research institutions such as the Chinese Academy of Sciences to publish the discovery of the breakthrough anti-aging substance PCC1 in authoritative scientific journals, which is expected to be used to delay aging and control aging-related diseases in the future.
At the same time, the company took the lead in launching the first personalized customized vitamin concept product at the "Definition of Nutrition Wisdom" conference in December, which can achieve more than 50 million nutrient combinations per capsule and exert "precision nutrition" track. The company attaches great importance to R & D innovation, providing inexhaustible impetus for the launch of new products.
TEAMCHINA+ Asian Games double track, the industry influence steadily increased
Driven by technical strength, Tomson By-Health's product strength continues to improve, and thus obtained the national team nutrition product suppliers admission ticket.
For the national team, the choice of sports nutrition and sports food, the core is 6 words, that is, safe, accurate and efficient. For nutrition, "safety" comes first, and the detection of all prohibited elements must be accurate to 5 decimal places. At the same time, in the process of exercise, the nutritional requirements of each athlete are also different according to different physiques, so it is more necessary to "accurate" scientific nutritional supplements, and there are strict approval standards for nutritional product suppliers.
On December 28, 2021, the Sports Equipment and Equipment Center of the General Administration of Sport of the People's Republic of China announced that By-Health became the supplier of sports food and nutrition products for the TeamChina Chinese national team, and By-Health delivered a carefully configured "Scientific Nutrition Preparation Kit" to the Chinese national team, providing athletes with a combination of products with enhanced immunity, increased bone density, and improved sleep health care functions, through the dual help of products and services, empowering the daily training and sports performance of the national team, and stimulating sports potential with nutrition.
At the same time, on January 1, 2022, By-Health Became the official bone health nutrition product supplier for the 19th Asian Games in Hangzhou in 2022. Jianliduo, the leading brand in China's bone and joint health market under By-Health, marks a deep alliance between two leaders in different fields.
Based on the strong advantages in core competitiveness, Under the dual blessing of product strength and brand power, By-Health implements core technology and patent research and development strategy, creates different competitive advantages, builds a deep brand heritage, successfully helps teamCHINA+ Asian Games double track, and empowers the national team to achieve excellent results.
26 years of deep cultivation of nutrition categories to Tomson By-Health can be recognized by the national team and the Asian Games, fully demonstrating the strength and reputation of By-Health in the industry, with the recent Winter Olympics, the company's brand influence is expected to continue to expand, boosting performance to a higher level.
This article originated from Lanfu Finance
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