laitimes

Disney appoints the head of the International Content Creation Center: to focus on local content and catch up with Netflix

author:36 Krypton

Walt Disney Corp. reportedly appointed executive Rebecca Campbell as head of the newly formed International Content Creation Center, which aims to expand regional content for streaming services. Campbell will be responsible for the creation of more locally produced content to drive growth in Disney+, Hulu and Star+. Disney announced that it will invest in in-homegrown creations, which is very similar to Netflix's strategy. (Sina Technology)