How many films are in the cinema "Day Trip"

Author: Li Rui

In the interval between the vigorous warm-up of various blockbusters for the Spring Festival, the movie "Zhang Zhidong" released on January 7 is somewhat embarrassing, and the film only received 90 yuan at the box office on the first day of release, which quickly attracted attention, and netizens ridiculed it as a "2022 box office tragedy". As of January 18, the movie "Zhang Zhidong" was released for more than ten days, and the box office was only 2176 yuan.

The director appealed to fans to pay attention to the film

According to the data of Maoyan Professional Edition, "Zhang Zhidong" was scheduled 42 times on the first day of release, and the next day dropped to 5; with the fermentation of internet hot discussions, the film increased to 55 on January 11, and then plummeted again, with only 4 films on January 18. At present, the cumulative box office of the movie "Zhang Zhidong" is only 2176 yuan, and it is difficult to find the ticket purchase channel of the film in other cities except Cangzhou City, Hebei Province.

Zhang Zhidong was one of the four famous ministers of the late Qing Dynasty, a representative figure of the Qing Dynasty's Western affairs school, whose ancestral home was Nanpi County, Cangzhou, Hebei, and was known as "Zhang Xiangshuai". The film "Zhang Zhidong" is produced by Beijing Sunflower Blossom Film and Television Culture Co., Ltd. and Nanpi County Radio and Television Station, and mainly tells the outstanding contributions of Zhang Zhidong, a heavy minister and representative figure of the Western affairs faction in the late Qing Dynasty, in enriching the country and strengthening the army, saving the country through industry, and rejuvenating the country through education. In the late Qing Dynasty, Zhang Zhidong devoted his life to educational reform and industrial salvation. However, the situation was turbulent, the Qing government was extremely corrupt, and although Zhang Zhidong exhausted all his life's efforts, he failed to save the mess. The numerous military industry and education colleges founded by him have had a profound impact on future generations.

According to local media reports in Cangzhou, the film was funded and filmed by the Nanpi County Party Committee and the county government in 2018, and the famous writer Wang Meng and Zhang Houcang, the granddaughter of Zhang Zhidong, served as consultants and obtained a national film release license in 2020. In terms of the main creator of the film, Liu Changchun, who has starred in works such as "Railway Guerrilla" and "Swallow Li San", played Zhang Zhidong, Chen Lina, who starred in "No War in Peking" and "Wenzhou Two Families", played Mrs. Zhang, and many senior actors such as Shi Ke, Gao Lancun, Gao Yuqing joined the film, and the film's starring lineup is not weak.

The director of the film "Zhang Zhidong" Is also a Cangzhou native, and he previously won the Golden Lotus New Director Award at the 12th Macao International Film Festival for "Zhang Zhidong". In response to the film's dismal box office, he said that before taking on the task, he knew that it was a film with no commercial value, and regretted the difficulties encountered by "Zhang Zhidong". He also called on fans to pay attention to the film and carry forward the national spirit of inheriting Zhang Zhidong.

There are many "day trip" small pieces

The reporter did not have the opportunity to watch "Zhang Zhidong" on the big screen, only from the trailer of the film, the cost of the film should be at a low level, the scene is simple, the texture of the costume is general, the special effects of the war scene are rough, and the bullet is replaced by flashing "light", and the special effects level is average. The film's staff also revealed that the film is a low-budget film.

Qilu Evening News Qilu One Point reporter learned that in addition to a small number of blockbusters with a box office of hundreds of millions or billions, there are many "small films" such as "Zhang Zhidong". The industry calls the films that have few screenings in the cinema, low attendance, and are screened for several days and are offline as cinema "day trip" films, and there will be many new domestic films every year to stage a theater "day trip" and "a tour".

According to the professional version of Maoyan, on January 7, when "Zhang Zhidong" was released, there was another "Return to Xi" whose situation was not much better than that of "Zhang Zhidong". Up to now, the cumulative box office of "Homecoming" is only 9162 yuan; other films released on the same day include "My Physical Education Teacher" and "Exclusive Headlines", with a cumulative box office of only 200,000 yuan. Just over two weeks after January this year, more than two unknown "small films" like this have been released, in addition to "Zhang Zhidong" and "Return to Xi", "Absolutely Beautiful Spring City" only received 1262 yuan at the box office, "Children of Brown Mountain", "Wubuling New Year", "Wall", "Nature Trial Adventure" and other films did not even have box office results. Slightly better box office is only more than 10,000 yuan or tens of thousands of yuan, "Valley Soul" 2. 50,000 yuan, "Where to come is the way home" 4. 50,000 yuan, "A foreign daughter-in-law came from the village" 1. 40,000 yuan, "On the Liuyang River" 2. 20,000 yuan...

Most of them are niche works

Qilu Evening News Qilu One Point reporter reviewed the relevant data and found that most of these "day trip" movies with dismal box office results are the so-called niche theme works in the industry, literary and artistic films and rural themes, such as "Coming Is the Way Home" tells how the daughter, mother and surrounding relatives and friends of an ordinary family face this change after the father suffers from Alzheimer's disease, and re-examines the story of survival and death. The film has previously been screened in several film festivals, and has won the "TID Smart Costume Science Shanxi Production Award" of the 3rd Pingyao International Film Festival, the "Selection of The Film Group - The Most Popular Film" of the 4th Pingyao International Film Festival, in addition, the film has also been shortlisted for the São Paulo International Film Festival in Brazil, the Cyprus International Film Festival and other film festivals.

"The Wall", which has no box office data, is an emotional literary film. "Return to Xi" is also a literary and art film, the film takes the dream of the young painter Jiang Yuan as the main line, tells a mysterious story between virtual reality, and highlights the unique characteristics of Xiangchu culture. Films such as "Children of Brown Mountain", "Wubuling New Year", "A Foreign Daughter-in-law came from the Village", "On the Liuyang River" and other films are rural themes.

In early January 2022, there were also "small films" with slightly better box office performance, such as "Peasant Academician" as a biographical film, which won 20. 30,000 yuan box office. It is worth noting that the horror film "Someone in the House" broke through in a number of small films and gained 204. 50,000 yuan box office. Although the film still belongs to the unknown genre from the main creator to the story, and the reputation of the film is as bad as ever, as a scarce theme on the screen in recent years, it is a bit of a "rare thing is expensive".

Most of the new "day trip" films released in the "cannon fodder" style are losing money, so why shoot them? Industry insiders said that some filmmakers actually know that there will be no box office, and even if they have to post upside down, they will still shoot for various reasons. In addition to the box office, the film also has many channels to make money, one is to take the special subsidy of the film development fund, the other is to sell the copyright to the online video platform or movie channel, and business cooperation or implantation can also recover part of the cost. (Rui Li)

Source: Qilu Evening News