Qingdao has a wall of Internet celebrities, which has become a domestic tourism Internet celebrity punch card in recent years, and young people are proud to take photos here.
An internet celebrity wall in the night. (Data map) Qingdao Daily/Guanhai News reporter Liu Dong photo
The net red wall is actually the outer wall of the Qingdao Art Museum, which is inlaid with a white jade road sign, one marked Daxue Road, and one marked Yushan Road. Golden glazed tiles, scarlet walls, attract young people. Especially in the tourist season, young people rush to take photos with the net red wall as the background: standing in front of the corner, some lean on the red wall, smiling with their teeth; some hold up their cheeks, cute and cute; and some couples stand on the side to convey love...
Tourists punch in the net red wall to take photos. (Data map) Photo by Zhao Jianpeng, all-media reporter of The Youth Daily
"Here the red walls glazed tiles and white street signs have the feeling of traveling through time and space." Lu Feng, a young man from Baotou City, Inner Mongolia Autonomous Region, said that he knew from the little red book that there was a net red wall in Qingdao, and when he saw that everyone was very beautiful to take pictures, he especially wanted to come and punch.
Among the people who came to punch in and take pictures, there were many newcomers taking wedding photos and couple photos. In their view, taking pictures with red walls as a background is classical and festive.
Shen Mingshu, a 71-year-old native of Qingdao, participated in online live broadcasts relatively early, can speak and sing, write well, have many tricks, and is known as "Grandpa Fancy". "In 2016, when I was broadcasting the coffee street on University Road online, I introduced this very distinctive wall on University Road to netizens." Shen Mingshu told reporters that after the snow in winter, taking pictures on the net red wall is the most beautiful: "Red wall yellow tiles, with white snow, plus blue sky, you say that beauty is not beautiful!" ”
The net red wall after the snow. (Data map) Photo by Zhao Jianpeng, all-media reporter of The Youth Daily
On the eve of the 2018 SCO Qingdao Summit, Shen Mingshu introduced Qingdao's European style through the CCTV news platform, focusing on the Internet red wall, with five or six million hits. He said: "From 2016 to the present, there have been six or seven times before and after, and in March this year, in the 'Fancy Grandpa' watching the Shinan network live broadcast, it was also a key promotion, at that time, I hoped that everyone would go out of the house, exercise and defeat the epidemic." ”
As an Internet celebrity punch card, why is Qingdao's Internet red wall so hot? The reporter found that there are various versions and statements.
"The red wall of University Road quickly became an Internet celebrity, which was triggered by wenqing." A senior photographer in Qingdao introduced that the cause of the Internet celebrity is from the Taiwan TV series "Corner Meets Love", Qin Wei's novel "Corner Meets Love", and foreign movies "Meet Love in the Corner of the World", Wenqing people with artistic feelings in literature, television, film works, "bumped" into the corner of the red wall, and then took the initiative to take a seat, taking photos in the corner, looking forward to meeting love in this corner, but also sent photos to the Internet, through the network to post their dreams and pursuits. He said: "When you meet love around the corner, the red wall is endowed with a beautiful connotation, so it is loved and respected by young people, which is the best reason for young people to take pictures here, and it is also the most beautiful yearning." ”
"Centennial Qingdao City, Centennial University Road." Liu Wenjian, a professor at the Party School of the Qingdao Municipal Party Committee who has been paying attention to the internet red wall, believes that "University Road symbolizes culture, and Yushan Road means more than every year." This good meaning is closely in line with the people's yearning for a better life, the culture, life, and vision for the future. In addition, the building is very distinctive, and the photos are also particularly beautiful. ”
"Qingdao University Road net red wall, very famous in the country, many foreign tourists before coming to Qingdao, first of all to do travel strategy, come to Qingdao, must go to this place to punch the clock." Sun Shuwei, vice president of the Provincial Tourism Association Tour Guide Branch and a national model tour guide, said in a recent interview with reporters that the net red wall is related to the promotion of a female writer in Qingdao.
She herself is a Qingdao native, through condensed pen and ink, she writes a little touch on the net red wall, revealing her love for Qingdao. Everyone reads this article, comes to this place, and re-examines it. "Sun Shuwei said that as a Qingdao person living around Daxue Road, he often walks from this side, and it is very common to be too familiar with it." But through the writer's recommendation, everyone feels that the writer writes is different from our feelings, so we have to look at it, and slowly we have a different feeling. In the future, especially in recent years, through the Little Red Book, Douyin and other channels, everyone is filming the net red wall, uploading it after filming, and then it is on fire. ”
Sun Shuwei analyzed the reasons for the fire of Qingdao's net red wall from three aspects.
"First, it is related to the color of the red wall yellow tiles of the net red wall." Sun Shuwei said that each city has its own tone, and the tone of Qingdao is set by Mr. Kang Youwei, "red tiles, green trees, blue sea and blue sky." The German buildings in Qingdao's old town, including Catholic churches, Christian churches, and state guest houses, are dominated by yellow walls. When you get to Beijing, it is the yellow tiles of the Vermilion Wall, and in the south, it is the white wall of the white wall, and the outer wall is rarely white.
He said: "In the atmosphere of German architecture in qingdao, which is mainly based on yellow walls, suddenly a red wall and yellow tile building suddenly appears, which is very abrupt, very eye-catching, and rare things are expensive, which is a reason." ”
"The second reason is not just a wall problem, we have to look at the surrounding things that are related to it." Sun Shuwei said that for example, Daxue Road, not only one of the earliest roads in Qingdao, but also the French plane trees on both sides of the road, the shadows of the trees, in the case of few tourists and cars, it is particularly quiet, and was once rated as one of the top ten most beautiful streets in China. Huangxian Road, which intersects with Daxue Road, has a series of former residences of historical celebrities such as the Camel Shoko Museum and numerous cafes.
"Third, more importantly, on Yushan Road, the roads around it are all famous Chinese historical and cultural streets, and there are many former residences of historical and cultural celebrities in this place, which has a deep cultural and historical heritage." Sun Shuwei introduced that on the upper side of Yushan Road, there is ocean university of China, its predecessor is Shandong University, where it is located, yushan campus, is also the most beautiful of the school's four campuses, in the 1990s, it was rated as one of the top ten most beautiful campuses in China.
The Qingdao Art Museum, where the net red wall is located, is located on Yushan Road and Daxue Road, built from 1934 to 1940, originally the site of the Red Cross, with a three-way layout, the Roman colonnade, Chinese palace, Arabic style three different styles of architecture concentrated here, not only has historical precipitation, cultural thickness, but also a very valuable sightseeing place.
"So many 'China's most beautiful' are gathered here, coupled with the cultural atmosphere around us, including Huangxian Road, Fushan Road and other famous Chinese historical and cultural streets, and many celebrity former residences are scattered on these roads, which has a kind of historical and cultural thickness." Sun Shuwei analyzed: "If a tourist, a long journey for several hours, looking at a wall alone, will certainly be very disappointed, behind the net red wall, there is a strong cultural atmosphere as a support." There are many points to support it, at least after coming, it will not be disappointed, I looked at the net red wall, got satisfaction, at the same time, around the net red wall, there are many places for tourists to linger. ”
"When the net red wall was not red, it began to recommend." I promote travel products on Ctrip.com and guide guests. The earliest is not called the internet red wall, we call china's most beautiful neighborhood, upload pictures, will also attract niche groups to punch the clock. Sun Shuwei introduced, "At that time, we recommended a line, not a point, such as strolling or measuring Qingdao city, starting from the former residence of Hongshen, along the Fushan branch road to the former residence of Kang Youwei, visiting Xiaoyushan Park on Yushan Road, then the former residence of Liang Shiqiu, the former residence of Tong Dizhou, the former residence of Shu Xingbei, all the way down, turning the corner, to the Camel Xiangzi Museum, and then walking to the Qingdao State Guest House, and then going to see the Christian Church and the Catholic Church... This tourist line, we call 'Measuring Qingdao', the net red wall is just one of the points, like a red bead on the red thread. ”
"Various reasons have contributed to the Qingdao internet red wall, which can be said to have endured in recent years." Sun Shuwei has been working as a tour guide for 31 years. He said that from the perspective of tourism, for a city, the more Internet celebrities punch cards, the better. "There is only such a net red wall, or relatively superficial, many reviews say that here can shoot blue sky and white clouds, yellow tile red wall, when the light is strong, this wall is like a reflector, the mobile phone shoots out, the face is red, no matter how to evaluate, it is based on the surface." For example, take the building inside the net red wall, the ins and outs of the red cross site building, vibrato does not talk too much, we have to dig it. This internet red wall, I feel, if there is no cultural heritage, red quickly, decay quickly. ”
"Qingdao's mountains and seas are one and the same, and it is a treasure land." Sun Shuwei believes that in qingdao, in addition to the net red wall of Daxue Road, the seaside is very beautiful, the wooden boardwalk along the coast, the place called "mysterious cave" around Yan'erdao Road, and the area around the old man are also very suitable for taking pictures.
"A lot of places where Internet celebrities punch cards are all over Qingdao." He said that in this sense, Qingdao is a city with a lot of Internet celebrity elements to excavate, because Qingdao has four distinct seasons throughout the year, the urban roads are high and low, the scenery is very suitable for filmmaking, it belongs to the natural location, and Qingdao has become one of the cities with the most film scenes in China. Qingdao has hundreds of exotic buildings, 60 or 70 former residences of celebrities, plus wrought iron fences, doors and windows, very European style. These buildings or details can be excavated and created. "For example, the cherry blossoms in Qingdao Zhongshan Park, which has been planted in China for the longest time, are also worthy of tourists and friends to come to Qingdao to punch."
During the 2018 SCO Qingdao Summit, Sun Shuwei was one of the guests of the CCTV live interview. He recalled: "The host asked me to use two short sentences to summarize Qingdao, and at that time I thought, Qingdao is so beautiful, how can it be summarized in two sentences?" ”
Sun Shuwei concluded: "There are not many mountains in a city, my hometown has mountains; there are not many cities with seas, my hometown has seas; my hometown has both mountains and seas, red tiles and green trees, blue seas and blue skies, Qingdao is not only in the beautiful June, all year round will open arms to welcome your arrival." ”