Niu Lang, in Chinese parlance, is a mythical figure and one of the symbols of faithful love.
In Japan, it is also one of the symbols of love.
However, this love is thrown day, even night, is changed at any time, and must also be accompanied by money transactions.
However, perhaps everyone will also be curious, on the one hand, many people on the Internet have long done popular science, niu lang's appearance is not the kind of handsome that shocks the world, on the contrary, more is the "visual department", that is, non-mainstream, kill Matt this one.
On the other hand, this kind of shop, whether male or female, consumes a lot. And unlike everyone thinks, most of them don't involve further services. Because that's against the law.
So, whether it's a cowherd or a female PR, what is the magic that makes guests pay willingly? This line of work can earn 100 million yen a year, is it true or false behind it?
<h1 class="pgc-h-arrow-right" data-track="14" >, first, understand the history and current situation of this line. </h1>
In fact, the name and expression of Japanese cowherd is more popular on the Internet in China. In Japan, there is no such thing as a cowherd.
Other general shouting "host", the master of a man who entertains the ya-gyakuko-kore customer, the host club of the cause and other alternative work,The first half of the end of the take-up part host, this is a female guest uniform.
And Niu Lang yi said, it is rumored to be from the 42nd Academy Awards in 1970 "Midnight Cowboy", Chinese translated is the meaning of Midnight Cow Lang, telling the story is exactly this aspect of the content, once and then, Japanese male public relations will have more nicknames for Niu Lang.
Movie posters
The same reason is also female public relations, called "(キャバクラ嬢)" in Japanese, but unlike female public relations, at least can be traced back to the 8th century AD, the traditional industry, male public relations, the earliest can only be traced back to 1965.
At that time, the first host club could not reach other peers, hired a large number of male dancers, and placed sofas in the corner for chatting and resting. This whole floor is only for women, you tip, and the male dancers can chat with you to relieve boredom.
In conjunction with the 1964 Tokyo Olympic Games, Japan's economy took off, the people were highly confident, and the status of women was high. A large number of rich women have found a good place to dissolve time, and since then they have become popular and passed down to this day, and at the same time evolved into a highly mature industrial chain.
Confident Japanese woman in the 60s
Nowadays, in Kabukicho alone, there are at least 400 similar clubs and bars. The total number of people is at least 2,000 or more. Female PR is not to mention.
But don't get me wrong. Whether it's male PR or female PR. Most of them sell their art and do not sell themselves. On the one hand, Japan promulgated the Law on the Prevention of Spring Selling in 1965, which prohibits all overt prostitution.
On the other hand, the more successful the big-name public relations, the more they cherish the feathers, if they easily run away with the guests, not to mention that the mother Sang Tong does not agree, once it is passed out, the value will immediately plummet.
Therefore, in Japanese, the line of male and female public relations is also described as a "water merchant's garden", not selling meat or goods, but selling like water, a colorless and tasteless and indispensable thing.
<h1 class="pgc-h-arrow-right" data-track="111" > of course, they are indeed expensive. </h1>
In July last year, Japanese police arrested a 22-year-old cowherd named Makoto Tsuji, who worked at TOP DANDY V, which claimed to be the largest cowherd club group in Japan.
Scene of Tsuji's arrest
In April, an 18-year-old female customer went to the store to spend money and was quickly taken down. But no one expected that Tsuji Makoto did not have professional ethics. The leeks that have been raised for three months are harvested in July. He first beat and intimidated the guest in his apartment, then forced her to go to work with him.
Photograph of Tsuji's work
As soon as he arrived at the store, he first forcibly ordered a drink for the female customer, and a bottle of mineral water dared to sell her for 200,000 to 250,000 yen, equivalent to 13,000 to 10,000 yuan, which is a joint fillico mineral water with Swarovski, but although the appearance is gorgeous, it is indeed ordinary mineral water inside. In China, it is about two or three thousand bottles, which can be cheaper in japan, about a thousand.
But he directly doubled tenfold, if this is still a service premium, the next is even more excessive, he forced his sister to sign 780,000 yen, equivalent to about 50,000 yuan IOU, and also snatched the remaining more than 34,000 yen from her body.
fillico mineral water
In 2019, there are even worse cowboy cases. Yuka Takaoka, who was 21 years old at the time, was a Chinese, and when she was 2 years old, she went to Japan with her parents and became a naturalized Japanese citizen. But no one expected that in 2017, it was planted on a cowherd named Ryuzuki.
Takaoka Yuka
After Takaoka Yuka was fascinated by Niu lang, she would go to the club to spend once every two days, and naturally, she would definitely let Niu Lang Ryu yue accompany her, and she would have to spend at least 1 million yen at a time. At the same time, in order to better let Ryu Yue accompany herself, she also did not forget to help Ryu Yue Chong perform.
Originally, the cowherd Ryuzuki, who was not popular in the store, was not ranked in March, and rushed to the third place in April. And May is simply number one.
Ryuzuki
But Takaoka is not a rich second generation, she is just a bar worker. But Niu Lang is Niu Lang, and he doesn't know what medicine he gave to his sister. For the performance of her lover, Gao Gangmei directly devoted herself to the customs industry, and did not hesitate to commit herself to various old men, the most exaggerated time, experiencing five guests a day.
Doesn't Niu Lang Ryuyue know about this? The answer is to know, but every time you want to rush the performance, watching the high-level girl throw a large amount of money for him, or say with joy, let you spend so much money, it is really embarrassing.
Even so, Gao Gang still held the idea that the two could get married in the future, continued to make money, and spent 1.5 million yuan to rent a love nest for two people. As a result, when Takaoka girls frequently circulated outside to earn money, because they did not go to the store during the Golden Week, Niulang Ryuzuki alienated her and accompanied other female guests.
What's even more outrageous is that Takaoka said that even if it is so, you can talk to me. Of course, in the end, in the face of the lukewarm and intensifying of Niulang's lover, Takaoka girl still collapsed and directly stabbed Niulang Ryuyue with a knife. However, don't think that this is to get revenge on the scumbag, even if it is to stab someone, Takaoka's idea is to stab him to death and then commit suicide, so that the two can be together forever.
And after the first stab, she regretted it, yes, still not regretting that she was going to kill, but the heartache and the lover was injured, and then Takaoka sister took it and called the police.
Apartment where the crime occurred
What is the end result? Takaoka sister went to jail, but what about Ryukyu Uori? Received a reconciliation payment of 5 million yuan from Takaoka's family, at the cost that he would show a letter of understanding and plead with the local prosecutor. At the same time, after recuperating for a month, he returned to his old business again, and played an undead bird, which would not lose to the pain gimmick, and made a splash on the cowboy platform.
Magical, right? And this kind of accident because of the cowherd, whether it is suicide or other examples, abound.
Of course, it is invariably the same that most of the cowherds are very profitable. For example, Roland, who has been said many times, claims to be the first in Japan, with an annual income of more than 300 million yen, a record of 30 million in 3 hours, and an annual turnover of 170 million yen at the age of 25. Generally speaking, if you work 20 days a month, deduct makeup fees, taxes, commissions, etc., the new person can probably get about 100,000 yen, that is, nearly 6,000 yuan.
Those who are famous are guaranteed to have at least 120,000 yuan. When it is red, it is not capped. It does not include jewelry, luxury cars and even property mansions sent by guests.
The first cowherd Roland
However, it should be noted that this refers to the famous ones, and any industry that eats meat is more beaten. Some people earn only 30,000 yen a month, that is, about 1,700 yuan, and then drink 5 cups of 40-degree agave in a row, fainted and no one found it, and when they found it the next day, they were cold.
So, it's also a dark, unforgiving underground world.
<h1 class="pgc-h-arrow-right" data-track="115" > two, what is the magic of public relations, so that office workers are willing to throw money? </h1>
However, the problem is, as mentioned earlier, because the law clearly stipulates, so a person who can only see and touch but cannot eat, why let people throw money crazy?
The reasons can be roughly divided into two points. The first is that people are really professional. It could even be said that if you can do this, it may be easier for you to succeed in other industries.
Summed up in various documentaries and a best-selling book, Ginza Mama Sang's Speech Technique, you can find that from the moment you enter the door, your every move is pinched.
Some details can even be stirred counterclockwise, because if you stir clockwise, it is easy to unconsciously stir faster and faster, giving guests a subconscious feeling of urging and unwilling to chat.
And the most powerful nature is still the art of speech, such as the words of mother Sang, on the male nature from the height of evolutionary analysis, mother Sang believes that male instinct is to chase and attack. In other words, just like the lyrics are sung, what you don't get is always in turmoil.
First female PR, Noa
So they don't immediately respond to all male requests and prefer to expand the topic. For example, if a man says he likes to drink beer, she will never say that I am too, and talk about the sky to death, let alone mix it on this occasion, so it is too fake. It is generally said, so what do you know that the cuisine is more delicious with beer? Or which country's beer you prefer.
In addition, when a man speaks, he must immediately stop other things in his hands, assume a posture of listening carefully, make eye contact for up to two to three seconds, and nod and repeat each other's words appropriately. At the same time, small gestures are used, such as drawing in the air, outlining shapes, etc. to help.
And, never say: But, but, obviously, such a thing. You can't teach the other person to do things, even if you're right. To make the other party have a sense of superiority, to feel that your knowledge level is above you, even if you don't want to do something, you have to use other words to turn it around. For example, you can never say that you don't want to eat sushi, but you can say that I want to eat refreshing food.
There are also examples such as selling guanzi, creating an atmosphere with a hint of tension, transferring topics that men do not understand in time, avoiding cold scenes, and so on. To be honest, there are too many skills in speech to expand on. It can be said that the Japanese people's "craftsman spirit" in this regard is rather first-class.
Whether it is male PR or female PR, these are compulsory courses. People who can mix with the famous, these are all handy and skilled.
In this context, there are almost no people who can't take it, both male and female. But also because of this, the appearance is not so important, this side should also show a point, the visual department of the cowherd is also bitter, women are visual animals, and what is the cowboy shop? For customers, this is a place of pastime, a paradise, a wonderland of relaxation and enjoyment. The more special and conspicuous, the easier it is for you to be favored by customers and open orders, while heavy bangs and slimming the face function. Of course, there will still be orthodox handsome men.
As for another reason for people to throw money at it, it is determined by Japan's national conditions. Japanese society is like an assembly line, everyone is a screw, dull and depressed, everyone is very polite and indifferent. Today's life and last year's life, basically will not change much.
Like a man, working as a social animal day after day, the family will only say where to spend money, where there is not enough. Women, day after day as housewives, work with their babies every day, serve their husbands, and Japanese machismo is relatively strong, and the wife assumes the role of a sandbag for many years.
For the sake of face, whether male or female, there is no way to find a suitable person to talk to, and the Japanese do not boast of being afraid of bringing burdens and pressure to others?
In this case, imagine that after work, there is a gentle little brother or little sister, listen carefully to you to release the dissatisfaction of the day, can accompany you to scold the boss, scold anything, but also comfort you, occasionally lean your head on you, and use a sweet voice to explain that tomorrow will also be refueled.
And they never lose their temper, whether you look handsome or not, beautiful or not, thin or not, not fat or not. And always be able to grasp the point you want to express, in a way, this can make you happier and satisfied than simply satisfying some of your desires.
Therefore, it is not so difficult to understand that opening a bottle of wine to satisfy your own happiness.