Source: Taiwan Straits Network
According to Xiamen Television, affected by the epidemic this year, Chinese cinemas were shut down for more than 180 days, but after the resumption of opening, they quickly "returned to blood", and the national box office reached nearly 4 billion yuan during the National Day Golden Week alone. Cultivating new machines, opening a new situation, and the golden rooster covenant under the epidemic situation, how to provide more ideas for the development of Chinese films. Come and see the "Golden Rooster Observation" on the 26th.
Unlike last year, the opening ceremony of this year's Golden Rooster Awards has shifted from indoor to outdoor, and the space is more open. From the temperature monitoring at the entrance, identity verification, and then to the verification of the green code and the itinerary code, although the process of security inspection has become more, the scientific arrangement in batches has allowed more than 1400 spectators to pass quickly and orderly.
During this year's Golden Rooster Awards, all participating stars, guests and staff carried out nucleic acid testing at the first time they landed in Xiamen, and Xiamen invested more than 3,000 people every day to participate in epidemic prevention and control work.
Citizen Ms. Lin: It is very well done and very rigorous.
Guest Li Ruowen: (The organizer) in different places, different times, but also organized many times so that everyone can do nucleic acid, after the end of the results are also very fast.
Chen Min, Audiovisual New Media Center of China Central Radio and Television Corporation: After entering the epidemic, so far, xiamen's Golden Rooster Awards have arranged a red carpet link for the first time, which I think is a very exciting thing. At the same time, I think the way it is held also provides a reference for the current world cinema.
This year's Golden Rooster Awards event compressed the overall scale, but highlighted the integration of online and offline, users through the mobile phone client, users can simultaneously watch the opening ceremony, red carpet ceremony and award ceremony and other main activities of the 5G ultra-high-definition VR live broadcast.
Zeng Dafeng, deputy general manager of Migu Animation Co., Ltd.: Through online, you can put the activities of just a few days into the whole year (online participation).
Reporter Yu Rui: After the outbreak of the epidemic, the world film industry has been hit hard, but the Chinese film industry has become a thriving, and a number of films such as "Eight Hundred" and "King Kong Chuan" have been gratifying at the box office. In the future, how the Chinese film industry continues to heat up and how to continue to innovate and break through has become a major focus of Chinese filmmakers at this year's Golden Rooster Awards.
Since the opening of the theater system reform in 2002, the number of screens in China's cinemas has increased from 3,000 to more than 70,000, and the industrialization reform of more than ten years has made it a habit for Chinese to go into the theater to watch movies, and has also given the Chinese film industry a rapid "blood return" confidence. This year's National Day Golden Week China has become the fastest market for global film recovery, surpassing North America to become the world's largest box office, and the movie "Eight Hundred" has become the highest box office film in the world this year with a box office of more than 3 billion yuan. Online movies are also booming, with nearly 37 online movies among the three major video platforms, with accounts above 10 million yuan.
Famous producer Producer Liang Jing: Online movies will also have its development trend and research time, warm life films, realistic theme films, it is possible that more and more on the Internet to emerge, this is a development trend, depending on whether everyone is willing to try.
Li Jie, vice president of Alibaba Group and president of Alibaba Pictures: What we can obviously see next year is the supply of works and the films released by movies, because the various impacts of its start-up will definitely be reduced a lot. Of course, we hope to find some good works here that can enter the cinema line in the future, so we are really grateful to the organizing committee for being able to do this in such a complex epidemic environment.
Reporter Yu Rui: There are often opportunities hidden in the crisis, and although the epidemic has brought pain, it has boosted the transformation and upgrading of Chinese films and accelerated the Chinese film industry to embrace new technologies, new platforms and new content. As a grand event for professional filmmakers, we look forward to this year's Golden Rooster to accumulate more strength for the future development of China's film industry and continuously promote Chinese films from "plateau" to "peak".