NO.574
Snow Monster Adventure 72 points
Movie location: Broadway Cinema Guorui City Store
The animated film "Snow Monster Adventure" voiced by Zamdaya, Chanin Tatum, LeBron James and others landed in mainland theaters today. The $80 million film has now grossed nearly $100 million worldwide. The relatively low setting has led to mediocre performance in the European and American markets, but the degree of fun is hailed as the top of the current annual animation. Box office analyst Luo Tiantian believes that in the second half of the October film market, where the overall film strength is not strong, a Hollywood high-quality family animation will inject a lot of vitality into the film market, and there is no advantage in the current film scheduling, but the later stage can earn a lot of vision by relying on word-of-mouth advantages, "The market has not appeared for a long time, and the nature of edutainment can also make the film attract many parents to bring their children into the theater." ”
1 "Scary" snow monster cute
"Snow Monster" is also known as Bigfoot Savage, Night Emperor, Savage, meaning animals that live on rocks, and is called Migui in Tibetan, meaning humanoid monster. Legend has it that the Snow Monster has been found several times in the Himalayas of Nepal, but it has not been confirmed what species it is. The "snow monster" setting in this film completely dilutes the horror factor and becomes a spokesperson for "cute". In the eyes of the snow monster, humans are small foot monsters who "peel off their skin and have one horns", the so-called "skin" is a down jacket, the "horn" is a hiking pole, and even a roll of toilet paper is used as a wisdom scroll.
2 Lies bring happiness?
"Snow Monster Adventure" tells that after being persecuted by humans, the snow monsters chose to take refuge at the top of Snow Peak Mountain, using steam to cause clouds to block the traces of humans at the foot of the mountain. The snow monster leader carved a white lie on the stone, making the snow monsters think that they lived in a snowy mountain wonderland driven by a huge mammoth, with endless nothingness under the clouds, and the daily sunrise was awakened by the bell striking, singing happily and carefree. In fact, the surface work of the snow monsters is only to maintain the production of steam clouds, thus isolating them from the outside world.
In the movie, humans and snow monsters regard each other as monsters, and two races with strong contrasts in height, language, and species, from fear and curiosity to gradual understanding, have begun a journey from black to pink. The film is full of jokes caused by this cognitive contrast.
3 Routine mining has innovation
Since 2013, Warner Bros. Pictures has been working hard to innovate in the animation market, and has produced three "Lego Movies" series in five years, as well as new works such as the original "Funny Bird Tale: Meng Bao Flying in the Sky", although the story itself has not gotten rid of the usual routine of Hollywood animation, and the narrative from the perspective of snow monsters is also easy for the audience to remind the audience of "Monster Power Company" from the perspective of monsters to see humans. In the end, the plot direction of racial conflict resolution and peaceful coexistence is also somewhat light and simple, but the overall setting is actually quite profound, is life under the cover of lies really happy? And is the truth from the risk worth paying for? These are all topics worth thinking about.
4 High level of music technology
Several pieces of music and dance in "Snow Monster Adventure" seem to be more traditional, but they are very interesting and interesting, especially the village chief's rap has attracted unanimous praise from foreign audiences, for which the song is accompanied and dubbed by the famous American hip-hop singer Koeman, who in recent years has participated in the performance of many films such as "American Gangster" and "Amazing Demon Bandit". In the voice cast, the much-watched basketball superstar LeBron James is a bit out of the ordinary, and people may be too unfamiliar with his voice. In addition, the technical aspects have almost reached the highest level of today's animation, and the visual effects of rich and full colors are excellent, especially the gentle hair of the snow monsters is extremely difficult in the production of special effects, and the degree of completion is also extremely high.
Written by Zhou Hui xiaowan