2021 is an extraordinary year for the automotive industry.
Under the tide of the "new four modernizations", in the face of challenges such as the continuous outbreak of the epidemic, the shortage of chips and the rise in raw material prices, the automotive industry has stopped falling and rebounded. In the process of the recovery of the automobile market and the acceleration of the transformation of the automobile industry, many blockbuster models, forward-looking innovative technologies and corporate brand activities have emerged.
On January 18, the annual ceremony of the 2021 auto headline "Lan Huang" Award was officially opened in Beijing. As the most authoritative and professional annual car selection award of the domestic automotive vertical mobile terminal, dozens of car companies and hundreds of media celebrities jointly witnessed the birth of the "Blue Ou" award list.
Under the "New Wave", it shoulders an important mission
"Standing at the beginning of 2022, looking back at 2021, the automotive industry seems to have staged a movie blockbuster with ups and downs. In the industry, from R & D and production, to market sales, every auto person in the industrial chain is the main actor in this blockbuster, and it is they who use sweat and dedication to push this film to a joyful ending, so it is worth all the audience applause. At the award ceremony, Chen Zhuo, general manager of AutoToutiao, praised the spirit of the automotive industry in the past year.
Chen Zhuo, general manager of Auto Headlines, delivered a speech at the 2021 "Lan Huang" Award Ceremony
Wearing the halo of "Automotive Circle Oscar" on the head of the "Blue", the "Blue"Award should not only provide due encouragement to the outstanding performers in the industry, but also provide consumers with high-quality and reliable car purchase options for the excellent models selected by various market segments. And these are the important missions of the "Blue Crayon" Award.
The 2021 "Lan Huang" Annual Car Awards Ceremony was officially launched from December 10, 2021, and the first phase to December 26 was nominated through the nomination of judges and the independent registration of the participating units.
On December 27, the judging work of the "Blue Ware" Award was launched
The second phase of the selection work began on December 27, and the "Blue Ou" Award launched the mode of offline + online synchronous selection. The annual jury of the "Blue Crayon Award" composed of senior media experts selected 62 candidate models from more than 200 new models or major remodeled models listed in China in 2021 to compete for the 21 model awards of the BlueHouse Award.
At the same time, through the collation of the user retention data of the auto headline app, based on the big data model of "Lan Wan" built by auto headlines, the "Lan Hou" award accurately calculates the massive data such as reading, commenting, and sharing among the tens of millions of users condensed by the auto headline App, edits the algorithm in keywords such as annual exposure, praise rate, and market segment market share, and obtains precision scores in an all-round way through various dimensions of review. After weeks of online voting, the Auto Headlines App received a total of 5,786 user selection answers. In the end, the results of the "Blue", 21 model awards, 3 technical awards, and 5 corporate social responsibility awards were obtained.
Online review of the "Blue Craven" big data model based on auto headlines
As Chen Zhuo said, "Under the empowerment of the new round of scientific and technological revolution, the automobile industry has accelerated its transformation towards the direction of 'new four modernizations', consumer demand is also undergoing great changes, the original product reputation, brand impression is undergoing a reshaping, yesterday's market stars, in the new track may not be able to get the favor of Generation Z." ”
In the face of industrial changes under the new wave, Chen Zhuo said that the results of the 2021 Lan ou awards truly reflect the impression of various auto brands and products in the minds of consumers, and also build a bridge of communication between auto companies and consumers.
"Blue", Awards Empower "New Start"
Looking back at 2021, China's automobile production and sales were 26.08 million units and 26.27 million units, up 3.4% and 3.8% year-on-year, respectively. This means that the Chinese auto market has completed the 2021 examination, and under the multiple challenges of the epidemic and lack of core, it has stopped the decline for three consecutive years.
This year, we have seen the tide of new energy transformation rushing forward, traditional car brands have entered the game, new car-making forces have "landed", cross-borderers have opened the All in model, and China's auto market has become a must for global car companies.
This year, we also witnessed the collective upward trend of Chinese auto brands, especially in the field of new energy. At the same time, the structure of the car system has been reshaped, the penetration rate of new energy vehicles has accelerated, luxury brands and joint venture brands have made efforts in intelligent electric vehicles, and independent car companies have also achieved brand promotion through high-end new energy products.
From the "Lan Huang" award model award to the technology award, and then to the corporate social responsibility award, the 29 awards issued by this year's "Lan Wan" have made the brands, technologies and models in The Chinese automotive industry receive well-deserved honors.
According to the category segmentation, the model award is divided into three categories: sedan group, SUV group and MPV group, and is subdivided into traditional car categories and new energy categories according to energy methods.
The traditional car categories of award-winning cars, SUCH as the GAC Honda Model, Dongfeng Citroen Versailles C5 X, the new Mercedes-Benz long-wheelbase C-Class, the Ford EVOS, and the GAC Trumpchi Shadow Leopard, have led the driving control, luxury, performance, design and other styles of traditional cars with their outstanding performances.
Wang Bo, editor-in-chief of auto headline products, presented awards to the winning models
The new energy vehicle group of the car, SAIC-GM-Wuling KiWi EV, Xiaopeng P5, ARCFOX Polar Fox Alpha S, WEILAI ET7, is one step ahead in intelligence and rejuvenation, setting a new benchmark for new energy cars.
Hu Shuanglong, editor-in-chief of Zhongche.com, presented awards to the winning models
The award-winning SUV traditional car categories, Wuling Xingchen, FAW-Volkswagen, the new generation Lincoln Navigator, FAW Toyota Lingfang, Dongfeng Fengxing T5 EVO, and Dongfeng Nissan's new generation of X-Trail, respectively, show a variety of powerful expansions in space, as well as the same level of leadership in avant-garde design, smart technology, and comfortable driving.
Xu Lingfeng, editor-in-chief of auto headline products, presented awards to the winning models
The award-winning SUV new energy vehicle category, GAC AION Y, Landu FREE, Cadillac LYRIQ, and innovative BMW iX, showed the charm of performance-level intelligent electric vehicles, as well as the surprise of luxury intelligent and electric vehicle black technology.
EV Century founder and editor-in-chief Shi Bao huawei award-winning model award
In the MPV category, the winners were Beijing Hyundai Kustu and GAC Toyota Xena, the former for adhering to the principle of all-round, multi-scene comfort and convenience, and the true "home MPV", while the latter won with its innovative appearance, spacious and comfortable interior space, and excellent oil performance.
Li Zhong, founder of Youche Zhilian, presented awards to the winning models
In addition to the model award, the "Blue", the "Blue" technology award is mainly for enterprises that have made major breakthroughs in the field of automotive technology and promoted technological changes in the automotive industry. Among them, Great Wall Motor's lemon hybrid DHT won the annual best energy-saving technology award; Lantu amber and mica battery system won the annual best power battery technology award; and the new BMW iDrive system won the annual best automotive intelligent interaction system award.
Wang Shuangshuang, editor-in-chief of the automotive headline industry, presented awards for the winning technology
The Brand & Corporate Social Responsibility Awards mainly recognize automotive companies that actively fulfill their social responsibilities and embody the responsibility of the automotive industry. Among them, the 2021 CCTV Spring Festival Gala Red Mask Wuling Brand Communication Project won the Most Innovative Cross-border Communication Award of the Year; Dongfeng Nissan's New Generation Qijun Listing Activity won the Annual Best Creative Activity Award; the Volkswagen China Reporter Station YUE Reading Plan and dongfeng Nissan's "Sunshine Care i Reading Plan" won the 2021 Best Cultural Communication Award.
Zhang Shuo, editor-in-chief of the North China Automotive Edition of China Business Daily, presented awards to the award-winning enterprises
Jaguar Land Rover China, GAC Honda Motor Co., Ltd. (GAC Honda) and GAC Passenger Vehicle Co., Ltd. (GAC Trumpchi) won the 2021 Best Service Experience Award, while the 2021 Social Responsibility Awards include BMW Chinese Culture Tour, Land Rover Care Endless Youth Vision Care Project, GAC Honda's "Dream Child Walk" project, and Chevrolet Red Chalk Education Program.
It can be seen that the car brands, technologies and models that won the "Blue Wheel" award are not only the existence of the "wind vane" on the new track, but also show the important value of the transformation of the automobile industry and become an important driving force for the new track under the "new wave".
Looking forward to the new year, the automotive industry ushered in a "new start". Standing at the important juncture of China's automotive industry pattern and the upgrading of automotive media mobile communication, auto headlines will continue to listen to the real voice of users and be a booster for the development of the industry.
As the first automotive vertical content information platform focusing on mobile Internet in China, AutoToutiao has 90 million users, a media matrix composed of 8260 self-media and 750,000 WeChat users. Based on this, auto headlines rely on effective online user calls, a sound offline execution system, and a strong data analysis architecture, hoping to make more valuable auto brands, products and technologies fully recognized by consumers.
In the future, the annual ceremony of the auto headline "Lan Ou" award will continue to shoulder the mission of industry observers, recorders and promoters, and work with tens of millions of users of the auto headline App and media colleagues to cheer for the healthy development of China's automotive industry and contribute positive energy.