"Hui" living room" "refined operation is the key to the development of new retail" - Hu Mei

Follow "Huizhong - Direct Selling News" (ID:zhixiaoxinwen)

Here is the 2021 Boao New Retail Summit Forum "Hui" living room, today we are very honored to invite Ms. Hu Mei, CEO of Guangzhou Zhi Power Technology Co., Ltd.

　　Host: In the post-epidemic era, what are the service advantages of the intelligent power system?

　　Hu Mei: The technical team of Zhidian has been working in the new retail industry for seven years, and has its deep experience in the management of human goods money in the operation process of new retail brands, as well as drainage, sales and fission. Zhidian's private new retail ecosystem is reconstructed by combining the essence of more than 1,300 new retail head brands, so there are many large brands whose operational experience can be used as a reference for latecomers.

　　Host: What do you think are the key elements for the development of new retail?

　　Hu Mei: A key factor for enterprises to develop new retail is: do not blindly find traders, find a good product with strong spreadability, design a good business model, and then you also have to understand some basic knowledge, to learn, if the enterprise itself does not know much about new retail, you can go to find some benchmarking brands, do an agent way to learn the basic knowledge, and then borrow professional institutions, ask them to help enterprises in the early stage to do accompaniment, so that enterprises can cross the river without feeling the stones, There are also some lessons to be learned from.

　　At the same time, because new retail is a new channel, many enterprises are inexperienced, so in the process of doing new retail, enterprises should pay attention to some problems, such as the management of agents, the operation of private domain C-end users is very important, we must go deep into the deep, do not only care about investment, and ignore the fine operation of the C-end.

　　Host: In your opinion, what opportunities and challenges will the new format of new retail bring to enterprises?

　　Hu Mei: The new retail channel is a capital-light channel, which is a very good choice for many enterprises. New retail relies on the spread of grass between people, and now that the WeChat ecology is so developed, the spread of grass between people will be more efficient.

　　At the same time, new retail is a new format after all, and many brands actually have no experience, and they will face some challenges at that time. The first challenge is how to manage, the second challenge is how to comply with the model, and the third challenge is how to make the brand form a virtuous circle and how to develop for a long time, rather than saying that a wave of investment in another way is over.