Recently, the first Smurfs theme park in the Asia-Pacific region celebrated its first birthday. The Smurfs Birthday Celebration is themed after "Happy 1" and lasts from the May Day holiday until the end of June. The ceremonial birthday atmosphere, the joyful elf theater show, the Smurf parade, the new theme catering and a series of birthday-specific activities in the park make every visitor become the protagonist of the birthday and immerse themselves in the celebration experience of "exploring the wonderland of the fairy and fixing the moment of love". In the upcoming hot summer of June, the east wing of the park will add 15,000 square meters of indoor water park to bring a cool water experience for parent-child visitors.
Birthday celebrations are hot opening
Happy with the Smurfs in "1"
The first birthday celebration of Smurfland kicked off with a youthful pop-up performance, with popular Smurfs such as Papa Smurf, Sister Smurf, Congcong, Jian Jian and other popular Smurfs appearing at the birthday party to taste the specially customized Smurf-shaped birthday cake with everyone and take an intimate photo with Smurf fans to leave unforgettable happy memories.
Afterwards, guests and visitors moved to the Elf Theater to watch the "Blue Moon Festival" stage play, and the best atmosphere program in the park, the Smurf parade, and the joyful atmosphere in the park was heated up again.
The 1st anniversary celebration continues the indoor and outdoor double garden linkage mode, and the outdoor deep pit secret and indoor Smurfs Paradise can be seen everywhere with colorful hot air balloons, cake neon lights, and Smurf flags, so that visitors can feel the birthday atmosphere from the moment they enter the park. The main story line of the park is to steal the Smurfs' carefully prepared birthday gifts for everyone, set the Smurf Wonderland Promenade, Smurf Hot Air Balloon, Giant Birthday Cake, Smurf Calendar and other amusement punch points, visitors find the Smurf birthday gift hidden in it, gather 6 photos and share friends to help, you can participate in the Smurf blockbuster shooting.
Every weekend during the birthday celebration period, the park also launches a limited activity handicraft workshop, where parent-child visitors can participate in the sweet Smurf Forest Berry Cake Handmade, high-value Star Ice Dumpling Handmade, and fun art flower arrangement, and experience the happy time of parent-child interaction.
Themed catering is new
15,000㎡ indoor water park cool attack
In order to celebrate the first birthday, the four major restaurants of Shanghai Shimao Smurfs Theme Park once again offered new dishes that are more in line with the tastes of children and adults, respectively, in the Smurfs Restaurant, Gegewu Restaurant, Big Stomach King Restaurant and Taotao Gourmet Restaurant, respectively, launched Blue Kitchen Kitchen Meat Sauce Pasta, Cuttlefish Sauce Pasta, Gegewu Hot Dog, All-Day Brunch and other Western dishes, as well as Shrimp Dumplings, Crab Roasted Wheat and other Chinese steaming points, as well as newly upgraded Japanese pork cartilage rice and other Japanese set menus, bringing together Chinese, Western, Japanese and other flavors. A variety of delicious options are available for visitors.
In the upcoming mid-summer of June, the east wing space of the park will add 15,000 square meters of indoor water park, including more than 30 kinds of water entertainment projects such as Island House Adventure, Tropical Style Water Play, Thrilling Rush Challenge, 200-meter Deep Sea Starlight Tunnel and beach food BBQ Market, adding another summer cool summer experience for family tourists in Jiangsu, Zhejiang and Shanghai, which is also the first attempt to integrate the tourism resources of SmurfLand and OTA platform.
The Smurfs nationwide 8-city public welfare tour exhibition
Deliver positive energy for public welfare
On the occasion of the first anniversary celebration, coinciding with the 50th anniversary of the establishment of diplomatic relations between China and Belgium, the first China charity tour of the "Dream SMURF" Smurfs, hosted by Shanghai Shimao Smurf Theme Park, co-organized by the Belgian Smurf copyright holder IMPS, the Consulate General of the Kingdom of Belgium in Shanghai and UNICEF, has successively landed in Chengdu, Shanghai, Kunshan, Jinan, Hangzhou, Changsha, Beijing and Shenzhen, radiating the public welfare energy transmitted by the Smurf IP to the whole country.
On May 28th, "Dream SMURF" Smurfs first China Charity Tour Exhibition - Shanghai Station on the Upper Seaside JiangShimao 52+ was launched, the exhibition to create Le Le "gift box", Slubbas "Ocean Defense Station", Jian jian "Happy Gym", fun seesaw, pat playground five major edutainment interactive installations, to provide a unique Smurf happy habitat for the surrounding parent-child families.
In the one-year period of operation, Shanghai Shimao Spirit City Theme Park has won a number of honors with its unique advantages such as diversified marketing model, edutainment and play projects, and international IP public welfare attributes, and won the "2021 China Cultural Tourism Enterprise Influence Quality List - Quality Cultural Tourism Project Award" at the 2021 China Cultural Tourism Industry Development Annual Conference held by the China Amusement Machine Amusement Park Association CAAPA on May 21. And at the 21st IIAWARDS Awards ceremony hosted by IAI on May 28, he won the "IAI International Tourism Awards - Silver Award for Brand Marketing".
In the future, Shanghai Shimao Spirit City Theme Park will actively respond to the call of the "14th Five-Year Plan", start from itself, further expand the opening up and cooperation in the field of cultural tourism, enhance the mining and integration of tourism resources, continue to broaden the experience dimension of parent-child parks, create diversified and multi-level amusement projects, promote the high-quality development of scenic spots, and continuously stimulate the consumption potential of domestic peripheral tourism.