There is no need to repeatedly emphasize the importance of packaging, anyway, everyone buys beads and does not do less.
Far from mentioning, seeing that double eleven is coming, you check the shopping cart yourself to see how many bills are paid because of the value?
Recently, the "Oscar" Pentawards of the packaging industry released the 2021 award-winning works, and at a glance, there are a lot of fun things. Isn't it my wallet? You take it~
Diamond Award - Diamond Award
Moët Hennessy
Beverages
Eminent Reserve
Continuing the tradition of "alcoholics", this time the Diamond Award gave the design of alcoholic products. It should be a liquor company with a lot of money that is willing to pay money in order to strive for excellence in packaging design.
The best rum comes from the hot, humid Caribbean Sea, which, in addition to the best sugar cane fields, is also home to the lively folk customs and the ubiquity of ferocious animals – such as crocodiles.
Eminente Reserva uses the crocodile element to the extreme, the pattern of the bottle imitates the texture of crocodile skin, and the inscription on the bottle "Elaborado en Cuba del campo a la botella" (from the field to the bottle is made in Cuba) marks the pride of the place of origin.
Inspired by the rum known locally as "Isla del Cocodrilo" (Crocodile Island), the sweet and refreshing taste is directly conveyed visually and unforgettable. Bottle skewers are made using cotton by-products from the textile industry and pasted by hand in Cuba. The front label uses embossing and gilding to display the brand logo and product description.
The bottle tag in the form of a travel ticket is like inviting wine tasters to embark on a thrilling but sweet trip to the Caribbean. Beautifully carved stoppers are made from sustainable cork and wood from FSC Forests.
Platinum Award - Platinum Award
The Gao
Food class
NICE CREAM
Han Gao's packaging design for NICE CREAM low-calorie healthy ice cream uses bold fonts and unique typography to hold consumers' attention firmly in place.
Highlighting the nutritional elements, through the reorganization of information levels and bright colors, consumers will be attracted at a glance, while also quickly obtaining all the information they need to know about the product.
Combining packaging with advertising, huge numbers jump in front of your eyes. No longer emphasizing the blank picture, filling everything with text, the hollowness of the characters themselves has left room for visual breathing.
OTVETDESIGN
Professional Concept Class
Stoic disposable gloves
In many service industries and medical industries, disposable gloves are a consumable that they have to deal with every day. For them, a glove hole is a complete nightmare.
The catering industry is fine, it is not a big deal to honestly apologize to guests and make a new compensation; if it is the medical industry, a broken glove may trigger cross infection and bring irreparable losses. How to let consumers understand the firmness and toughness of this glove just by looking at the packaging? OTVETDESIGN tells you the answer.
Sharp scissors and forks can not cut the gloves, don't you come to a box? This packaging truly mimics the glove material, where packaging will become the main brand communication tool, emphasizing the durability of the product.
This point of consumer psychology, Russian designers are still quite accurate.
Gold Award - Gold Award
Mousegraphics
Body, beauty, beauty
SEVEN7EEN eyeshadow
What's so good about a beauty video?
Even if the fierce men are like me, I often mistakenly receive the beauty videos pushed to me by the big data platform, watch them scribble while eating, and truly feel what is called "three minutes of shibei, when the eyes are impressed". Wow, what a fragrance!
If you don't know what the eyeshadow is like, or what kind of tricks you can conjure up, take a look at the packaging of SEVEN7EEN eyeshadow, and the eyeshadow on the box is the best advertisement for internal products.
Multi-purpose, how to use it as a blush in the extension design, the product and the instruction manual are combined, and the good design allows consumers to understand everything in the first second they see it.
Eduardo Del Fraile Studio
BIO Orange juice
Such a cute design needless to say, simple and direct and rough, who sees such a package does not know that it is orange juice inside?
Fresh as if it were plucked straight from a tree, now instead of emphasizing farm to table, this packaging fulfills this mission perfectly. Seeing this round, chubby, one-duang-one-duang orange water, don't you want to do it first?
Bronze Award - Bronze Award
Student Concept Works
Premium Fuji soy sauce
The towering Mt. Fuji is a symbol of Japan and is also featured in people's designs. The snow at the top of the mountain, which becomes a bottle cap, is a bit interesting, but that's not all why I like this design...
Ordinary soy sauce is snow, spicy soy sauce is lava! Put together, even if you are illiterate, you can perceive the difference in taste between the two. Mt. Fuji is indeed an active volcano, which means that it may still erupt.
The small table with soy sauce is also a small plate with soy sauce, one fish and two to eat, but are you not afraid of hygiene concerns? Although the student works are immature, they also have the vigor to break through the limitations.
NXT-GEN - Best Student Work Award
Special One
Gosha Chubukin，HSE Art & Design School
Of the many works, I like this one the most. Special One Soda is a social project dedicated to raising awareness of mental health conditions among young people and reducing their stigma about mental health conditions, encouraging them to face problems courageously.
The five special tastes correspond to the five most common personality disorders, and the graphic metaphors on the front of the can show their characteristics. Using bananas with small thick middles at both ends to symbolize bipolar disorder running from one extreme to the other, using soft and fragile blueberries to symbolize fragile narcissism, and then using suddenly crooked grapes to stimulate obsessive-compulsive patients, the designer combines fruits with personality disorders to weaken the pathological deterrent of disease through design.
Not only that, but the design also breaks down the barriers between online and offline. If you point your camera at the can, the animation will show an interesting fact about mental illness. With the click of a button, people can test for the first signs of a personality disorder, giving you an earlier idea of whether you have the disorder.
Good insight, good design, plus good execution, this design really makes me fall in love with it.