Recently, the main station's CGTN cutting-edge commentary column "The hub with wang guan" was launched, and the first program was broadcast on October 19. This is one of the important measures taken by the general station to carefully construct the Chinese discourse system. The column highlights the cutting-edge and youthful expression in terms of topic setting, topic selection, guest faces, etc., innovates China's "external propaganda" discourse, builds a dialogue platform for young people around the world, and enhances mutual understanding in the collision of views, so as to create a fusion media product that is popular with Generation Z, with Chinese characteristics in the new era and global substantive influence.
First, a new Chinese discourse system should be constructed, and the credibility of foreign discourse should be emphasized
It is necessary to use a global perspective and a discourse that conforms to the international narrative to clearly explain China's affairs and the world's affairs, and establish our own political narrative of China, and even the world political narrative - this is an urgent topic to be solved in the work of external communication.
The blockbuster new commentary column "Public Opinion Through the Line" is hosted by Wang Guan, a leader of the new generation of China's international communication. From 2011 to 2019, he served as CCTV's chief correspondent in the United States, interviewing nearly 100 global political, business and academic leaders and news parties, and was praised by Kissinger as a "thoughtful" questioner. He is the World Economic Forum's "Young Global Leader" in Davos. As early as 2016, his south-sea debate with Harvard scholars became a social media hit. His book "Let the World Understand China" (Douban score 8.0) is considered by industry experts to be the first time to systematically answer the proposition of the era of "how to tell the Chinese story" from the level of speech and practice.
With the distinct personal style of the host, the column of "Public Opinion Through the Line" further shapes the image of the new generation of opinion leaders in the Crown International News and Public Opinion Field through front-line interview reports and keen insights and in-depth analysis of international affairs, and presents the observations and thoughts of Young Chinese people to audiences at home and abroad.
Take the initiative to set the agenda, and dare to take the initiative to take the initiative to take the initiative to fight in the field of international public opinion. The debut of the column focuses on China's overseas image. What is China's image in the West and overseas? Is it the cunning Fu Manchu, the red Chinese dragon, or the cute panda, or Hugo's sleeping lion? Which is the real look of China, and which is the look of China reshaped by the West? In the face of the Western media's ability to scandalize China, the program does not avoid problems, but abandons one-way thinking, and finds the common denominator, the intersection of Chinese and foreign interests, the common point of discourse, and the point of emotional resonance. Combine what we want to say with what the international community wants to hear, find the crux of the problem from the concerns and even prejudices of the outside world, and respond to the concerns in a targeted manner.
In the show, host Wang Guan points to the heart of the Western narrative system and reveals the reasons for the cognitive differences through dialogue with young people who have a wide range of influence on social media in China and overseas. The host spoke to Carl Zha, a Chinese netizen active on overseas social media. The latter was widely known to Chinese netizens for defending the political satire of the Chinese cartoonist "Rabble Unicorn" in an interview with The Sky News in Australia. Chakoga said he grew up in the United States and was exposed to negative information about China in the education and media. However, the United States invaded Iraq under the pretext of so-called "weapons of mass destruction", and in the end not only did not find "weapons of mass destruction", but also caused unprecedented harm to the Iraqi people, which made him change his judgment and no longer trust the Western media. After Trump took office, the United States itself was ineffective in fighting the new crown pneumonia epidemic, but it threw the pot to blame China. This series of events made him realize that China has achieved economic take-off through peaceful development, that the daily criticism of China by the American media is essentially political bias, and that the negative news about China that it reports has been increasingly confirmed to be lies. The program does not evade sensitive issues, uses objective narratives, exposes the fact that Western media and politicians are suppressing China, and forcefully voices a just voice in the international arena to correct the audio-visual.
Second, innovate China's discourse style of communication with the outside world, and build an equal dialogue platform for young people around the world
The column of "Public Opinion Through the Line" reconstructs the narrative logic with an objective discourse tone, and creates products that are grounded, warm and humanistic. The column aims at the audience of young people around the world, aiming at its large number, active mind, no shackles, like independent thinking and other characteristics, from the topic selection to the form of presentation in the program, it shows a young attitude, thinking about what young people think, and has a strong attraction to young people.
In the first episode, Crown also spoke to two young people, Raz Galor from Israel and Tony Nicholson from the United States. From their personal experience of years of cross-cultural learning, work and life, they shared the reasons for the difference in their perception of China in their eyes. Ni Teng, who runs a martial arts gym in China, believes that Chinese is very diligent, enthusiastic and warm. Before he came to China, he always saw that China was not good in the Western media. After I came to China, I found that it was different from what the Western media said. He posted a video of his outward training as a coach and a teacher to Douyin, which has gained more than 1 million fans and realized his "Chinese dream". Gao Yousi also said that the Western media do not understand the real China, always distort and smear China, and many Westerners have never been to China and one-sidedly believe in these propaganda. Only when I came to China and learned about China did I find that the reports of the Western media were not facts, but only tools of political propaganda. In humorous and light-hearted interviews, these two "crooked nuts" who have been immersed in China for many years can't help but fall into the "Qingbei dispute" (Gao Yousi graduated from Peking University, Ni Teng graduated from Tsinghua University). Fun, good-looking, the column presents a young, soft magazine characteristics.
Third, the international public opinion field in the era of out of the circle and media, the linkage of large and small screens, and the dissemination of the matrix
While outputting large screens, "Public Opinion Through the Line" forms a matrix for the dissemination of small-screen micro-videos, fragmentation and other integrated media products to meet the convenient needs of the audience for "shallow reading" and "light reading" using mobile devices. Give full play to the advantages of the media matrix, better integrate innovative concepts at all levels into the tide of development, and realize the multimedia display and multi-media push of news products by building a new pattern of communication. Overseas landing situation is very impressive.
With the purpose of "showing the true, three-dimensional and comprehensive China" and "shaping a credible, lovely and respectable image of China", the CGTN New Cutting-edge Commentary Column "Public Opinion Through the Line" strengthens the capacity building of international communication, carefully constructs the foreign discourse system, strives to enhance the creativity, appeal and credibility of foreign discourse, tells Chinese stories well, spreads Chinese voices, and explains Chinese characteristics.