The annual Zhejiang Provincial Propaganda, Ideological and Cultural Work Innovation Project selection list has been announced!
Recently, the Zhejiang Provincial Propaganda and Ideological Work Conference was held in Hangzhou, at which a number of innovative projects for the propaganda, ideological and cultural work of Zhejiang Province in 2021 were announced. Among them, Zhejiang Satellite TV's "Ten Thousand Miles of Single Riding - China in Heritage" project was selected.
"Ten Thousand Miles of Single Riding - China in heritage" is an interactive documentary program launched by Zhejiang Satellite TV, with Shan Jixiang, former president of the Palace Museum, as the initiator, and Huang Jue, Ma Boqian and Yan Hexiang forming the "Cloth Shoe Boy Group" as a resident guest. The program premiered on Zhejiang Satellite TV every Sunday at 20:30 on January 31, 2021, and was delayed on Station B and Tencent Video on the same day.
The program guests went to 10 World Heritage Sites and 2 Candidate Sites in China to communicate with local humanities scholars and heritage experts through walking experience, reveal the stories behind China's World Heritage Sites, and present new wonders, new landmarks, new scenes and new humanities of China's world cultural heritage. The program dominates the main line with the overall vision of cultural creators, and for the first time, the macroscopic display, the world heritage map of the land of China, presents the beauty of China's world heritage, and explores the hidden and great.
After the program was broadcast, it was selected into the list of the 2021 State Administration of Radio, Film and Television First Quarter Innovation and Excellence Awards, and was nominated for the Best Variety TV Program at the 27th Shanghai TV Festival Magnolia Award. The program has been reported by more than 300 media and has received the attention of authoritative media such as People's Daily, Guangming Daily, China Daily, and China Culture Daily. Among them, people's daily commented: "Shan Jixiang, president of the Chinese Cultural Relics Society, served as a 'guide', and together with the guest group, measured each heritage site with his footsteps, and held dialogues with local cultural protection workers and non-genetic inheritors, telling the story behind the heritage and presenting the rich connotation of the heritage." The addition of interactive experience links such as jade polishing and garden model construction has increased the fun of the program. ”
"Ten Thousand Miles of Single Riding" uses "young, kochi, and diverse" to speed up and renew cultural variety shows. The twelve programs led the audience to explore the cultural treasures of the National World Heritage Site "without leaving home", which won the praise of the audience. The program b station scored 9.5 points and the Douban score 9.0 points. With the advancement of "walking", a number of topics related to "Ten Thousand Miles of Walking Single Ride" have successively appeared on the hot search lists of social media such as Douyin and Kuaishou, such as #Young People Fall in Love with World Heritage#, #Ma Boqian believes that Pu'er has successfully applied for heritage,# #, #Zhou Shen Singing Mountain Road Eighteen Bends#, etc., triggering large-scale interactive discussions among "cultural fans" and becoming a hot topic.
Source: China Blue News client