On the morning of January 12, 2022, CITIC Children's Books held a new product launch conference for 2022 online, which attracted the attention of many peers. On the live broadcast, CITIC Children's Book reviewed the achievements made in 2021 and talked about the new plan for 2022. It is particularly noteworthy that in addition to releasing the new year's key new book products, CITIC Children's Books has also launched the "Family Age-sharing Reading Library", "CITIC Children's Book Brand Store Alliance Plan" and "CITIC Children's Book Reading Alliance" to create new reading services and consumption scenarios, which is refreshing.
Looking back at 2021, affected by the epidemic, the entire book market environment is surging. CITIC Children's Books still maintained a strong growth momentum, achieving a market share of 3.75% in the year, climbing to the third place, and achieving eye-catching results.
Standing at the starting point of 2022, what new products and new layouts will CITIC Children's Books have in this year?
CITIC Children's Books first launched the "Family Age-sharing Reading Library" for readers, aiming to solve the problem of parents " difficult to choose books, can't read, difficult to insist on". The "Family Age-sharing Reading Library" is divided into Chinese-age reading and English graded reading, and provides reading guidance and practical help for the personalized needs of children of different ages and their parents through the model of "books + after-sales reading guidance + community service".
Compared with the key new book products in 2021, the quality and number of varieties in 2022 have made a significant leap. These include well-known IP projects such as "Little Dog Money Money 2", "Little Prince (Picture Book Edition)", "Little Bear Is Busy", "Sophie's World (Comic Edition)", "Guess Who I Am (Click Reading Edition)", as well as original books such as "Future X-Men", "Dunhuang Fantasy Travel", "The Great Monster in the Forbidden City (Comic Edition)", "A Day in Space", "Picturesque China" and other original books, and more like "Penguin Classic Bilingual Graded Reading", "Highlights Popular Science English Graded Reading", "Xuele Little Reader English Graded Reading" Such english graded readings. At the same time, CITIC Children's Books has also launched works by well-known creators such as Ryoji Arai, Benji Davis, Huang Jingjie, Duan Zhangzhiyi, etc., so that young readers and big readers of different ages and different reading preferences have good books to read.
In addition, CITIC Children's Books also put forward a set of "brand three-dimensional marketing programs" full of sincerity and creativity, through the launch of the "CITIC Children's Book Brand Store Alliance Plan" and "CITIC Children's Book Reading Alliance" two major sections, so that B-end users can enjoy the benefits brought by the high-quality products and reading services brought by CITIC Children's Books, so that more children can meet good books.
Text/Guangzhou Daily, New Flower City Reporter: Sun Jun
Photo/ Guangzhou Daily, New Flower City Reporter: Sun Jun
Video/Guangzhou Daily, New Flower City Reporter: Sun Jun
Guangzhou Daily Xinhuacheng editor Dai Yujing