On January 4, 2022, Maple Leaf Car Rental and Huajun Group held a grand strategic cooperation signing ceremony in Beijing and achieved a complete success.
Mr. Liang Yi, representative of Maple Leaf Car Rental Investor, Ms. He Qingxue, Chief Marketing Officer of Maple Leaf Car Rental, Mr. He Lixin, Chief Financial Officer, Mr. Sun Wenhu, Mr. Qin Yong, Marketing Director, Mr. Chen Wen, Chairman of Huajun Group, Mr. Li Qifeng, Vice Chairman of Huajun Group, Mr. Cai Changwei, General Manager, Ms. Peng Yufang, Financial Director, Ms. He Yanyan, Assistant to the Chairman of The Board, and other leaders and business leaders completed the signing ceremony of the strategic cooperation at Huajun Group's Beijing headquarters.
Huajun Group is one of the largest airport media network integration providers in China. Adhering to the development concept of "integrity and affinity, customer-oriented", Huajun focuses on the integration, development, supply and service of the media network of China's civil aviation airports, and its business covers Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan and other parts of the country.
At the signing ceremony, the two sides exchanged views on the brand strategy of Maple Leaf Car Rental and reached a strategic cooperation of 2 billion brand advertising. In the future, the two sides will carry out multi-scenario and multi-dimensional innovative cooperation in many aspects, jointly promote the rapid development of China's car rental industry, and bring users a more high-quality and convenient travel experience.
Mr. Liang Yi, representative of Maple Leaf Car Rental Investor, said: "In 2022, Maple Leaf Car Rental has fully entered the year of brand communication. The signing of the brand strategy with Huajun Group is a strategic upgrade of the maple leaf car rental brand publicity, further improving the marketing layout of the maple leaf brand in the national media, realizing the matrix communication of "authoritative media + large traffic communication platform", and opening a new channel of rapid development for the maple car rental brand. ”
Mr. Chen Wen, Chairman of Huajun Group, said: "China's car rental industry is ushering in new opportunities for development, more consumers want to choose a large platform, get more protection, Maple Leaf Car Rental deeply cultivate the high-end car rental market, for the user's business car, landing self-driving, off-site travel to provide standardized, high-quality services." Maple Leaf Car Rental focuses on key cities and airports across the country, and behind the large-scale advertising, it not only reflects the brand strength of Maple Leaf Car Rental, but also shows the determination of Maple Leaf Car Rental to detonate the market. ”
In 2022, Maple Leaf Car Rental will continue to accelerate the pace of brand development, innovate brand promotion methods, actively integrate online and offline resources, and achieve multi-dimensional and high-level three-dimensional communication. Leverage the speed, breadth and depth of CCTV, airports, high-speed rail, and mainstream media to shock the outside world.
Adhering to the service concept of "thinking more for you, doing better for you", Maple Leaf Car Rental aims to provide a "more high-end car rental experience", with high-quality supply chain resources, highly competitive select models, high-quality butler-style service, excellent operation and management capabilities, so that more and more car rental users have a cost-effective consumer experience, making high-end car self-driving travel simple and easy.
As a leading brand of high-end car rental in China, Maple Leaf Car Rental defines a higher service standard in the market segment and will continue to lead the service upgrade of the industry.