The Mid-Autumn Festival is coming, and the festive season of moon viewing and eating mooncakes is one of the traditional Chinese customs.
Just about mooncakes, foodies are not just sweet and salty disputes, each taste will have independent team representatives speak, we summarized a map of China's mooncakes:
In North China and Northeast China, there are more consumers who like Beijing-style mooncakes; South China is the world of Cantonese mooncakes; and Dian-style mooncakes represented by cloud leg mooncakes and flower mooncakes occupy a market in the southwest region.
But from the overall popularity point of view: Cantonese mooncake wins!
However, everyone in the parcel area still loves Su-style mooncakes, taking Shanghai as an example, in Pinduoduo, The sales volume of Su-style mooncakes this year accounted for 52.1%, while the Cantonese-style mooncakes were 34.3%.
Among the Su-style mooncakes, they are also famous for their fresh meat mooncakes. According to Pinduoduo's data, the best sales volume in the Yangtze River Delta region this year is still fresh meat mooncakes, accounting for 37% of the total.
According to the data of Meituan's preferred, the preferences of various cities in the Yangtze River Delta for mooncakes are actually different. Nanjing citizens love Wuren mooncakes, Jiaxing citizens prefer egg yolk lotus mooncakes, Jinhua area hot selling cloud leg mooncakes, and Shaoxing people love pretzel mooncakes...
Do you know? The richness of mooncakes in the Yangtze River Delta region far exceeds the above ones.
In addition to the more familiar Su-style mooncakes, there are Anhui Hui-style mooncakes, the skin is oil puff pastry, mixed with flour and vegetable oil processing, the cake filling is made of wild vegetables, after pickling processing, mixed with fresh pork plate oil and sugar, the main production area is Huangshan City, Anhui Province, Jixi County, Wuyuan County, Jiangxi Province. Qu-style mooncakes in Zhejiang are specialties of Quzhou, characterized by sesame seeds as an important raw material, mainly representing Duze Osmanthus mooncakes and Shao Yongfeng hemp cakes.
According to the survey report of Ai Media Data Center, the chinese people's love for mooncakes is increasing year by year, and the sales of mooncakes in China in 2020 have reached 20.52 billion yuan, an increase of nearly 55.7% compared with 2015.
Moreover, the budget of the Chinese people for the consumption of mooncakes has also increased. Nearly 60% of consumers this year are willing to spend 100 to 300 yuan to buy mooncakes, compared with last year, the proportion of budgets in 100 to 199 yuan increased by 7.4%, and the proportion of budgets in 200-299 yuan also increased by 6.5%.
In terms of taste, in terms of the whole country, the new mooncakes based on flowing milk yellow, ice skin and fruits are the most popular, followed by traditional mooncakes such as wuren, sesame seeds, and lotus paste. However, the preference for the taste of mooncakes varies according to age, 33% of teenagers like to try special flavors such as crayfish, while middle-aged and elderly people (50 years old and above) are more nostalgic, and more than 55% of middle-aged and elderly consumers prefer traditional tastes.
Column Editor-in-Chief: Zhang Mo Text Editor: Lian Junxiang
Source: Author: Cao Jun, Di Fei, Lian Junxiang