"Last year I prepared materials that I could use for a year, and now I have run out of them, so I went to buy them again a few days ago." Xie Shiquan, a 76-year-old shoe craftsman this year, said that in the first two years, this kind of sandals made of used tires of automobiles, a pair of 18 yuan, can sell more than 300 pairs a year, did not expect that this year only took more than 20 days to exceed the annual production "target". The picture shows that on the big market in Sangyuan Town, Xie Shiquan (first from the right) makes sandals for customers on the spot.
On July 18, at a rural market in Sangyuan Town, Juxian County, Rizhao City, Shandong Province, a customer came to buy sandals. While trying it on, he said: "Old solution, why didn't you come to the last episode?" I waited for half a day without seeing him and left. "The last episode is out of stock, I didn't come, I'm in a hurry to make orders at home, I can't delay people's orders." Xie Shiquan was busy greeting customers while explaining. The picture shows a customer trying on sandals on site.
"Old solution, fix this pair of sandals for me, I bought them from you for five or six years, and now the nails in this place have fallen off." A customer said that Xie Shiquan took the shoes, clicked a few hammers, and nailed them. The customer says, "How much does it cost?" "Old commentary, free! Sandals purchased from me are "maintained" for free for life. The picture shows customers preparing to buy sandals around the old solution.
"Master Xie, did I bring my 20 pairs of orders last time today?" Li Jie, who returned from Qingdao to start a business, handed over the order, and Lao Xie took out the sandals that had been bundled up from the side and handed them to Li Jie. Li Jie is a big customer of Lao Xie, these days sell 400 pairs of sandals, he has to buy nearly 300 pairs, and the orders are still continuous. The picture shows Lao Xie making sandals.
"I've been doing this since I was twenty-four or five years old, when I was still in the production team, and I was doing this job in a social enterprise." Xie Shiquan introduced that he has been using waste tires to make sandals for more than 50 years, and later after the division of the land to the household, he has also insisted on doing this craft, his two sons also learned to do, the best time for business was in the 90s, father and son three were busy with business together.
Xie Shiquan is a native of Suozhuang Village, Sangyuan Town, and uses waste car tires to make sandals, which can be said to be a household name in the local area. In addition to making sandals, he also makes rubber soles, cow troughs, rubber rope, etc., all handmade. With more than 50 years of production experience and persistence, Xie Shiquan's business has become a "unique business" in rural markets. The picture shows that after the old solution rushed home, it was too late to rest and rush to make orders.
"In the past, there had to be twenty or thirty people on any episode making sandals. Later, with the emergence of factory goods, all kinds of plastic slippers and plastic sandals were more, and this business was not good. Those old guys, now basically nothing to do, I'm still insisting. Xie Shiquan said that although the business is good and bad, he has never thought of changing his career in his life. The picture shows the "big customer" Li Jie inspecting the production of the order at the home of the old solution.
This kind of sandals made of waste car tires is locally called "grass insoles" or "car leather". In the 1970s and 1980s, almost all adults and children wore it in the local countryside, replacing the "grass insoles" woven with thatch, which was a more popular kind of sandals. Now some elderly people in the countryside will still choose to wear these sandals. The picture shows the old solution rushing to make orders at home.
"This kind of sandal looks very simple to make, but it is also skilled to make a pair of comfortable and durable sandals, and many people who are not good at craftsmanship have no business after working for a few years." Xie Shiquan said that for so many years, because of his good craftsmanship, people have been looking for him to buy shoes, accumulating a large number of loyal "iron powder" customers. The picture shows the steel plate mat that has been used for more than 50 years to grind out the groove.
"I am familiar with this craft, I can't change my career, and I can't put it down." Over the years, catching up with the market has become a habit, and if you don't catch the market one day, your heart will be restless, as if you have an addiction. You can't say you can't go anyway, because in the circle of these old guys on the set, you will be worried about where you are. "Xie Shiquan introduced. The picture shows the order made by Lao Xie at home.
Someone once asked Xie Shiquan, other people's business is very poor, why are you so hot? He explained that there is learning in doing business, and you have to establish your own prestige. To treat customers as their own family, let people be trusted, Tong Sou is not deceived. In the case of ensuring quality, we must find a balance point in profits, if you look at the money in your eyes, then the business will not work. The picture shows lao xie sorting out the production materials at home.
"These days, there are people from Rizhao and Wulian who come to buy shoes, and there are People from Linyi who drive hundreds of miles to see me, as well as people from the northeast." Xie Shiquan introduced that since the "big customer" Li Jie made him a sandal scene, he used his mobile phone to shoot a video and posted it online, he was on fire, and one person bought more than 40 pairs at a time in that episode. The picture shows a customer who buys a large bundle of sandals at a time.
Since the Internet fire, the "car skin click" orders have suddenly increased, orders from all over the country, which caught the old solution by surprise, the daily "production plan" was disrupted, and the wife also began to be a helper, busy at home. "If the materials are ready, I can make up to 40 pairs a day." The old commentator said that if you even prepare materials, you will make twenty or thirty pairs a day. The picture shows Lao Xie and his wife Guo Qingyu pimping.
Because the business suddenly caught fire, the "order" production capacity is limited, some netizens joked, suggested to him that the old solution can install a "calling device", and then allocate and cashiers, that is, bank counters, hospitals for medical treatment, in the way of calling the number to receive orders. If it is not possible, we can increase the scale of production, open a factory, large-scale production, and make an industry. The picture shows the tool used by the old unwinding shoe.
Old commentary, I am also older, doing this is to relieve the boredom, not to mention that it is impossible to fire for a long time, do as much as you can, do your best, and provide customers with good service on the line. The picture shows the old solution looking for change for customers. (Photo/Mingzhi) [For more exciting content, or want to share your story, please pay attention to "New Picture Horizons" and provide interview shooting clues.] Open the ordinary horizon and feel the taste of life. 】