Entering 2022, major Chinese apparel brands have launched a limited series of the Year of the Tiger Zodiac, and the fashion industry has been "tiger and tiger".
The Year of the YinHu is coming soon, and the zodiac, as a symbol of long-standing folk culture, is closely related to the emotions of Chinese. When it comes to telling the Chinese story well, local brands and creatives have a natural advantage. They are drawing inspiration from China's rich folk customs and culture, and combining them with other traditional Chinese skills such as calligraphy, ink painting, embroidery, etc., to create a "cute", "strange", or "abstract" tiger, so that the younger generation that has grown up in the context of trend culture can feel the beauty and fun of zodiac culture.
When the King of All Beasts meets the dripping beast that guards his home
The dripping beast is one of the symbols of southern Fujian culture and is an important drainage component in folk architecture. It was brought back to southern Fujian through the popular Nanyang culture, and lived, evolved and integrated under the eaves of the FanzaiLou, where Chinese and Western styles were combined, humbly and diligently guarding the family home and gathering qi to make money.
Tiger-shaped dripping water beast flower type
The climate in southern Fujian is humid and rainy, and the water flow "spits" out from the mouth of the dripping beast, and the thin water flows for a long time, becoming one of the characteristic landscapes of contemporary times.
Black and white contrast jacquard cardigan
The in-depth inheritance and innovation of traditional culture also includes the traceability of the brand itself. Rimula menswear chose to return to its hometown of Jinjiang, Fujian, to explore the local culture. "Meng Jinba Life with tigers", for the theme concept of the Rimula men's year of the tiger joint capsule series. The collection is based on the Chinese Zodiac Tiger, inspired by the dripping beasts of the traditional folklore of Jinjiang, the birthplace of the brand, and is designed around the tiger-shaped dripping beasts of the core imagery.
Heavy industries embroidered leather jacket
When creating the zodiac series, the contemporary trend artist Crooked deliberately combines the traditional element of the dripping beast with the sharpness and fun of the feline tiger, bringing together the divinity of the "tiger" while conveying a sense of youthful vitality and humor, treating life with a heavy weight, and facing challenges with ease and liveliness.
"Write strange words", "Dare to draw a big tiger"
Calligraphy artist Zhu Jingyi created a set of theme characters "Tiger Mountain Line" for the "Red Project" in the banana, which was inspired by the patterns of folk traditions. Zhu Jingyi said that Chinese culture likes to combine patterns and words, thus bringing festive meanings such as beauty and happiness.
Zhu Jingyi created "Tiger Mountain Trip".
"Tiger Mountain Trip" set. The theme characters just depict the entire face of the tiger, depicting the tiger's nose and beard with "several", and the words "line" and "mountain" outline the tiger's mouth, which not only reflects the majestic image of the tiger, but also integrates the words into it.
Fansack "Daredevil Draws the Big Tiger".
The 2022 series is jointly created by Zhu Jingyi, an artist who "writes strange words with a wave", and Fansack, an artist who "dares to paint a big tiger", bringing another way to open up the New Year's culture.
Banana inside
In this creation, Fansack specifically chose to integrate the image of the protector god of Tibetan culture with the image of the tiger that also has the significance of eliminating evil in the town house, while adding subculture-related details that the new generation of users like. Elements of pine and clouds are used in the composition, presenting different dimensions.
Dance with this tiger
Domestic cutting-edge illustrator OfenHu Crazy Wood created a New Year red envelope with the theme of "Feel Happy, Dance Together" for the American luggage brand TUMI Tuming, through a dancing tiger, hoping to bring people happiness inspiration and happy energy, and rekindle the love of life. Crazy Wood blends traditional oriental aesthetics with modern visual elements, giving the paintings a playful approach.
"When you feel happy, you have to dance together"
The tiger is colorful, smiling, stepping on the clouds and dancing with butterflies, exuding a pleasant and happy atmosphere from the inside out. The imagery of Qingsong represents health and longevity in traditional culture, and also the connotation of "relaxing" symbolizes the auspicious cloud of smooth and peaceful life, and with the custom of sending red envelopes in the New Year, it expresses the beautiful expectations for the New Year.
Cute fan and joyful "tiger roar"
In the Year of the Tiger, Chinese designer brand WhateverToWear brings the 2022 limited cotton skin-friendly short T. The digital print pattern on the chest is based on the theme of "Tiger Howling" in "Tiger Howling Dragon Yin", and expresses the beautiful vision for the Year of the Tiger in 2022 by simulating the geometric pattern of "Tiger Howling" with hand-drawn texture.
WhateverToWear2022
The cartoonish painting style collides with bright colors, reversing the serious image of the king of the beasts and creating a festive atmosphere for the New Year.
At present, the rise of the national tide, every Spring Festival and other Chinese festivals, local brands and creatives often create a number of traditional cultural symbols such as zodiac animals to enhance product attractiveness. This is both a business act and can also be a carrier of culture. As an inexhaustible treasure house of local fashion, Chinese traditional culture still needs more wonderful interpretation and dissemination.