Tennis membership system, promising?

Today is the 1441st day of tennis class with you

1. Remember that in the early years, when tennis & golf were in the same frame, they all stood up to the aura of high-end nobility, and most of them adopted the club membership system. The so-called membership system means that you have to pay a large amount of entry fee in advance to be eligible to purchase services such as booking training in the club. Nowadays, not only tennis, but also golf, a more aristocratic sport, has been pulled to the civilian level of sports consumption.

2. Most of the original membership system has been transformed into a recharge membership system. First, the payment threshold set for the so-called aristocratic identity label is gone. Second, the amount and types of recharge cards are also increasing. To users, these loyalty cards are more like prepaid discount cards. Venue side, figure a quick return. Users can also get a benefit.

3, this change, let the tennis game to be faithful to the original, commercial value can also be regarded as a return to the original. At this point, be careful to avoid two types of mistakes. One is opportunism. In the name of membership fee, evade the regulatory requirement of 3 months/60 times of training fee. One is to blindly seek speed. The prepayment is super high, and it is hoped that the cost of the field rent can be offset by eating a few large households.

4. In the specific operation of the membership system, "facing the user, honesty" is always correct. Facing the user, it is said that the corresponding business is carried out according to the user's needs. For example, use the qualification card to open the door of convenience for community users. Use the coach card to cooperate with part-time coaches for a win-win situation. Honestly, it is about providing users with real recharge discount cards, as well as discount cards for bookings at specific times.

Therefore, the new concept of the tennis membership system is not only promising, but also being widely adopted by everyone.