Not in the fantasy, not in the voice
The struggle is not stopped, the gallop is endless
On the thorny road of 2021, the territory continues to move forward with the attitude of a strivers
At the beautiful beginning of 2022, we look back on our footprints together
Tongjian "Healthy Life Happy Territory" practice of the way
2021 Corporate Memorabilia
Healthy living is better
【Territorial Enterprise Awards】
In 2021, the territory will operate steadily, forge ahead, create a beautiful and full of honors in the test of time, and achieve excellent brand value.
【Smart Chi Xing, Territory & Huawei Brand Crossover】
Territory and Huawei jointly carry out smart cooperation, and on the basis of the smart life pop-up store as the starting point, the territory accelerates digital construction with smart operation, smart investment, smart construction, smart case field, and smart community, and empowers enterprises to digitally transform.
【Spiritual Territory, The Inaugural Publication of the Brand Reader "Collar And Enlightenment"】
On October 27, the territory brand reader "Ling Wu" was officially launched. Through the three aspects of "idealism, literary and artistic creation, and the belief of strivers", Ling Wu depicts our common "spiritual territory".
【Territorial brand moment training, explore brand mysteries】
In 2021, the territorial brand moment system course was carried out in an orderly manner, and more than 20 brand moment trainings have been organized so far, exploring the mysteries of the brand in thinking and brain storms again and again, and injecting lasting vitality into the enterprise.
Product branding
Craftsmanship
【Territory Product Award】
With ingenuity and craftsmanship, Territory Group continues to create a healthy and beautiful home with unlimited upward product power.
【The top product line of the territory came out, and the beginning of the luxury life of the fan family】
The territory is rooted in the subversive iteration of the previous product line, opens a new brand strategy, and launches the most high-end residential product line in the territory for the first time - the TOP Fan series, creating a high-end life of luxury.
【Poetic Neighborhood Culture New Plastic, Yazheng Three Product Lines】
Adhering to the brand intention of "Better Life for Healthy Living", territory creates differentiated products and community labels, and closely connects products and customers through the combination of emotions and values. The territory takes the product as the body and the poetry as the soul, builds a poetic and rich neighborhood culture, gives the owners of the territory the greatest living temperature, resonates with urban feelings, and reshapes the urban temperature.
The Lanzi system, with "Lanting Yaji, Oriental Elegance" to build a contemporary Oriental elegant life; the Guanzi system, with "accompanied by mountains and rivers, looking at the past and the present", strives to put ideas in the residence; TOP Yu system, with "Dun ethnic words and joy, neighborhood harmony" to inherit the Wang family style, advocating the harmony of the soul and nature.
【He + Healthy Smart Society, Guarding the Green and Beautiful Home】
The territory upgrades to create a "he + smart health community", starting from the five dimensions of healthy passage, comprehensive protection, perfect service, huixin management, and whole house intelligence, to create green technology residences and build a smart interconnected green health community.
【Beyond the poetic imagination, the second season of the designer culture season ended perfectly】
The territory launched the second season of the designer culture season, from the five design dimensions of decoration, technology, landscape and architecture, and constantly surpassed the imagination to realize the poetic and beautiful vision of modern human settlement.
【The First Designer Cultural Thinking Meeting, On a Spiritual And Cultural Philosophy】
The Territory Group, together with the Wuzhu Association and the China Economic Alliance, jointly held the first Designers' Cultural Reflection and Enjoyment Meeting, which launched a cultural exploration of the ideal spiritual residence of the general public on Song-style aesthetics and architecture, and the first "Dongpo Aesthetics Research Institute" in the territory was established here.
【"Dongpo Aesthetic Song Yun Splendid Embroidery" Cultural Salon, Exploring the Song Style Aesthetics】
Territory Group and new commercial women jointly held the "Dongpo Aesthetic Song Yun Splendid Embroidery" Tianfu International Song-style Aesthetic Culture Salon to deeply understand the great beauty of Dongpo culture.
Service brand
Meticulous and warm
【Zephyr pro+ customer value system, empowering a healthy and beautiful life】
Territory to build the territory of the customer service value system - The wind community, with the ingenuity quality of hezhulead, the intimate service of Heyue light, and the poetic companionship of neighbor leisure, so as to make the urban community life better.
【Poetic Territory, Healthy and Beautiful Home】
The territory held the "long-term, unlimited upward" 2021 brand communication meeting, announcing the official establishment of the "Healthy and Beautiful Home Customer Value System - Territory Hui" on behalf of the territory community brand.
【TongMeng plan on the new, beautiful childhood】
The territory opened the little cute children's show of the Tongmeng Project, invited the well-known composer and composer of the theme song of the youth section of the 2022 Beijing Winter Olympics Yang Luming to interact with everyone, and broadcast the talent show of the small owners in the official Douyin live broadcast room of "Territory Chengdu". In addition, the territory carries out child-to-child program activities such as painting, tie-dye, and cs, integrating "poetic companionship" into the products and services of healthy and beautiful homes, and creating a beautiful community with the accompaniment of cultural influence and spiritual fields.
【Lingyue Service listed in Hong Kong】
On July 12, Lingyue Service Group Co., Ltd. (hereinafter referred to as "Lingyue Service Group", stock code 2165.HK) was officially listed on the main board of the Hong Kong Stock Exchange, officially landed on the capital market, and began a new journey of development.
【New home Shengqi, territory quality experience officer beautiful delivery】
Territory Group opened the "quality of business, customer first" for the purpose of the quality experience officer action, the group of various departments personally went to the regional scene, involved in every link of delivery, to further enhance the quality awareness of the territory of all employees, the key and house capital symbolizing a healthy and beautiful life in the hands of the owner.
Cooperative brands
Together
【New Hongqiao Purchasing Alliance 2021 Semi-annual Signing Ceremony】
On September 24, the 2021 semi-annual signing ceremony of the New Hongqiao Procurement Alliance, sponsored by the New Hongqiao Procurement Alliance and undertaken by Territory Group Co., Ltd., entitled "All the Steps Up, Build a Better Together", was successfully held. The territory will work with the New Hongqiao Purchasing Alliance to achieve win-win cooperation and share the future.
Employer branding
Promising
【Territory Employer Award】
With the goal of building a century-old foundation, Territory Group practices the main theme of healthy, enterprising and caring culture, continuously strengthens endogenous talent training, and enhances the core of excellent employer brand.
【Digital Transformation, Building a Digital Supply Chain for Recruitment and Procurement】
Territory Group promotes the standardization, online and refined management of the recruitment and procurement business, creates a comprehensive platform for large suppliers, forms a group management standard, builds an online digital management platform, realizes the real-time dynamic display of the group's recruitment and procurement supply chain data, achieves risk knowability and controllability, and close-loop management of the whole business of procurement management.
【Territory has been successfully concluded for 2022 large campus recruitment】
On October 21, Territory Group officially opened the 2022 autumn campus recruitment seminar, and the five major cities organized and implemented it one after another, and the recruitment of leaders and role models entered the campus to provide a growth path for fresh graduates.
Cultural brand
Poetic dwelling
【Damei Dongpo, Poetic Cultural Creation】
The territory is based on Dongpo culture, carries forward the Song-style aesthetics, draws inspiration from the poetic good life, and develops Dongpo cultural and creative products such as Dongpo Yaji, Dongpo Manual, Dongpo Tiliang Kettle and so on.
【Interpretation of Song-style aesthetics, Guan Zi series brand manual launched】
An important document for the transmission of Dongpo culture in the territory, the Album of the Territorial Guan Character System, was officially launched. Four heavyweight guests, including Zhou Huajun, Liu Xiaochuan, He Xuebin and Li Xiaoping, served as cultural consultants, analyzing the Aesthetics of the Song Dynasty from four chapters.
【 "Bery to the New And Beautiful", 2021 Chinese New Year Mini Game】
Territory launched the "2021 Plough to New and Beautiful" mini-game, so that the New Year is not only about grabbing red envelopes, but also "cloud running" with family members.
["The Big Movie", Meng Youqi online]
Territory officially launched the "Betelgeuse Movie", which tells the interesting story of the Territory Group and the three lovely friends of the Frontier Group to create a "healthy and beautiful life" with the three lovely friends of the Ben beebenny, the landscape poet Ben Beng and the Superman Butler Ben Beng.
【The Bengben Family Grows Again, and the "Lingben" Video Number Is Officially Operated]
The "Lingben" video number opened the official operation, which carried out continuous exploration and optimization and upgrading in content planning and content production, and expressed it through high-quality lens language with high-frequency update cycle and high-quality video output, highlighting the brand value of the territory.
Responsible brand
Social value
【Territory "warm winter", escort growth】
Territory Group, together with Sichuan Provincial Poverty Alleviation Foundation, Guixi Street Police Station, and The Affiliated Primary School of Chengdu Municipal Academy of Education, jointly carried out the love and assistance action of Soba Township Central Primary School in Derge County, Ganzi Prefecture, sending winter supplies to children and teachers, and completing 4 Dongpo book houses for the school to help rural revitalization.
【"Nature Defense Station" action, the guardian of the beautiful departure】
The territory launched the "Nature Protection Station" public welfare action, in the Ya'an Bifengxia giant panda public welfare trip, the natural guardians together to understand the living habits of giant pandas, make nutritious meals for them, sow love bamboo forest.
【Love Dongpo Bookstore to Help Rural Revitalization】
Territory Group, together with the Sichuan Provincial Poverty Alleviation Foundation, launched the "See the Heart World" education assistance activity and the inauguration ceremony of the Dongpo Book House at the Longshi Village Committee of Taihe Town, Dongpo District, Meishan City, distributing scholarships to children and opening the Dongpo Book House to help rural revitalization.
【"Children of the Stars" public welfare painting exhibition, into their world]
Territory Group, together with the Qingyang District Disabled Persons' Federation, Xinye Public Welfare Service Center for the Disabled, and Colorful Dream Public Welfare Studio, held a large-scale public welfare painting exhibition of "Caring for the Children of the Stars", and all the exhibited works on the scene were provided by autistic children, helping the public to truly enter the world of autistic children.
【Mulan class of Daliangshan Green Shade School, Mulan should be self-reliant】
The territory and the Sichuan Alumni Association of Cheung Kong Graduate School of Business jointly donated funds to open the "Yangtze River Sichuan Alumni Association Xichang Mulan Class" to support 60 girls from the deep poverty area of liangshan Yi in Sichuan Province, so that girls in poor mountainous areas can also have schooling.
The wind is flat, and the sails are breaking the waves;
There is still a long way to go, and it is even more necessary to raise the horse and whip.
In 2022, the territory will uphold the brand concept of "healthy life is better", continue to deepen the breakthrough, leapfrog development, and forge ahead with a steady and struggling attitude, intimate service, and ingenuity.