Burn love to enjoy the reunion 2022 Lai Mao National Warm-up Month activities launched

On January 4, 2022, a "Burning Love Meet and Enjoy Reunion - 2022 Lai Mao 'National Warm-up Month'" activity aimed at calling on the public to actively participate in sports and fitness in winter, greet the Spring Festival with a good physical and mental state, and cope with the ever-changing public health environment was officially launched in Beijing.

The event was guided by China Sports Newspaper Corporation and hosted by Guizhou Laimao Liquor Co., Ltd. At the launching ceremony, Su Mengyao, general manager of Guizhou Laimao Wine Co., Ltd., delivered a speech. Badminton Olympic champion Ms. Zhang Ning helped the team on the spot, shared the winter sports warm-up skills, and called on the public to take action together and join the national warm-up activities. Subsequently, the guests jointly signed the laimao "national warm-up month" proposal at the scene, and many Laimao consumers and partners online also carried out "cloud signing", under the common witness of everyone, Laimao's "national warm-up month" activity was officially launched.

Three reasons for Lai Mao's "National Warm-up Month"

According to the relevant person in charge of Lai Mao, there are three important reasons for choosing to hold such an event before the Spring Festival. First of all, Lai Mao has long actively responded to the national strategy of national fitness, actively committed to the cause of sports culture, but also in their own brand communication and communication to the sports culture has made a significant tilt, in 2018 after the official signing of the contract to become the official partner of the World Badminton Federation, Lai Mao is more in the field of badminton invested a lot of energy, sponsoring world-class badminton competitions, in the national college alumni, badminton stadiums, distribution channels and other groups to hold the "Lai Mao Cup" folk badminton competition, the establishment of "Lai Mao Love Feather Growth." "The Children's Badminton Development Public Welfare Fund has made its own contribution to the promotion and popularization of badminton and culture.

Secondly, Beijing is about to usher in the world event of ice and snow sports, which has been popularized and promoted as never before in China. LaiMao Wine hopes to participate in this boom and make its own efforts to popularize the concept of ice and snow fitness and ice sports skills.

At the same time, the Spring Festival is coming. As a sauce-flavored liquor company, LaiMao's consumers attach great importance to this traditional festival of visiting relatives and friends and sharing reunions. Lai Mao hopes that in the last month of this winter, consumers and more members of the public will be encouraged to actively participate in sports and fitness, make a fitness and Spring Festival agreement with their relatives and friends, burn their winter enthusiasm, and greet the reunion moment of the Spring Festival with a good physical and mental state.

Online and offline mobilization, burning love to enjoy reunion

It is reported that in the next month, Lai Mao will carry out a series of national warm-up activities with rich forms and wonderful content online and offline.

On January 4, Lai Mao's three major online activities were launched at the same time. Among them, the "Lai Mao National Warm-up Dance Video Collection Activity" was jointly initiated by Lai Mao and the official Weibo of China Sports News and the New Sports Network. With a full length of only 30 seconds, the "Lai Mao National Warm-up Dance" is set against the backdrop of energetic and dynamic music, integrating the iconic movements of winter sports such as figure skating, speed skating, and skiing into the dance, paying tribute to the winter sports event and calling on everyone to dance together. "Lai Mao National Warm-up Dance" is simple and easy to learn, even netizens who have no dance foundation can easily imitate, and netizens can participate in the activity to win Lai Mao's gifts by uploading their own interpretation of the "National Warm-up Dance" video and @ Lai Mao and @ China Sports News.

The "National Warm-up Challenge" launched by Lai Mao on the fitness App platform where 400 million users gathered, Keep, issued a challenge invitation to the whole people to "complete 15 selected courses in one month". Keep and Lai Mao have specially selected five popular fitness sports that tens of millions of people are enthusiastic about, namely, full body stretching, introduction to abdominal muscle training, abdominal muscle tearer primary, HIIT fat burning and full body primary, and HIIT standing fat burning challenge. During the campaign period, users can participate in the lottery as long as they complete 15 punch cards, and win New Year's burning gifts such as LaiMao Wine, Keep Annual Pass/Season Card/Monthly Pass, Laimao Online Official Flagship Store Coupons.

In addition, the "National Warm-up Punch Card Challenge" ice and snow theme mini-game was independently developed by Lai Mao. Based on the popular ice and snow sports such as figure skating, skiing and curling, the game has evolved three fun and interesting mini-games of "fingertip figure skating", "arm skiing" and "whistling curling", allowing netizens to move their fingers, measure arm strength and practice lung capacity while playing games every day. Users can participate in these three games every day, each completed can get 10 "burn value", and every 20 "burn value" accumulated can participate in the lottery, have the opportunity to win Lai Mao wine, Lai Mao online official flagship store coupons, etc. Let everyone sit and "move", and sit down to win a good gift.

Offline, Lai Mao will also organize a number of national warm-up carnival pop-up activities to narrow the distance with the public, so that everyone can experience the joy of sports and transmit positive energy of sports. At the same time, Lai Mao will also carry out centralized publicity for the "National Warm-up Month" in many easyJet convenience stores and badminton stadiums across the country to encourage more people to participate.

The relevant person in charge of Lai Mao said that he hoped that the public could take action with thousands of Lai Mao consumers to join the "National Warm-up Month" activity to cheer for the upcoming global ice and snow sports event in Beijing, and also to enhance the interaction between relatives and friends in the form of sports invitations, so as to set off the atmosphere for the upcoming Spring Festival reunion. In today's ever-changing public health environment, it is also expected that the public can unremittingly improve the body's immunity through exercise warm-up, so as to better defend the health of themselves and their families.