The history of the demise of Jiangxi beer, the beer we drank in those years Nanchang City Beer Brand Jiujiang City Beer Brand Ganzhou City Beer Brand Ji'an City Beer Brand Fuzhou City Beer Brand Shangrao City Beer Brand Pingxiang City Beer Brand Jingdezhen City Beer Brand Xinyu City Beer Brand Yichun City Beer Brand Yingtan City Beer Brand

For the old Jiangxi people, when it comes to Jiangxi beer, there will naturally be an inexplicable sense of familiarity.

In the 1980s, with the clarion call of reform and opening up, the state began to support the beer industry.

In 1985, China implemented the "beer special project", local fundraising of 2.6 billion, construction bank investment of 800 million, the state investment of 20 million US dollars to purchase advanced assembly line equipment, China officially knocked on the door of beer production.

Suddenly, the establishment of breweries swept the country, in just a few years, there are as many as 813 local beer brands, not to mention provinces, that is, a city, a county, may have their own breweries, Jiangxi is the same.

▲ Lushan Beer

According to preliminary statistics, there have been more than 60 local beer brands in Jiangxi. At the same time, Jiangxi Beer also carries strong regional characteristics and labels, such as: Lushan Beer, Nanchang Beer, Jiujiang Beer, Yichun Beer, Jinggangshan Beer, Duchang Beer, Ji'an Beer, Ganzhou Beer, Yiyang Beer, Yugan Beer, Yongxin Beer, etc.

▲ The former Nanchang canned brewery originated from the network

Not only that, some Jiangxi beer brands also love to associate with spring water: North Spring, Ganquan Spring, Emperor Spring, Fengquan, Zhuquan, Sandiquan and so on.

With the development, most of the brands have been acquired and swallowed, and some have long disappeared from people's sight. Today, Chu Qiu sorted out this local beer brand in Jiangxi for you, I don't know if any of them has left a deep impression on you.

<h1 class="pgc-h-arrow-right" data-track="15" > Nanchang beer brand</h1>

Nanchang Beer - Produced by Nanchang Canned Brewery

Nanchang beer carries the long-term memory of Nanchang people. Nanchang Canned Brewery was founded in 1958 and began producing beer in 1964.

In 1994, as an investment attraction project in Nanchang, Asia Beer (China) Investment Co., Ltd., with Mr. Chen Yongzhi, a famous overseas Chinese leader in the Philippines, as the chairman, established Nanchang Asian Beer Co., Ltd. as a joint venture with Nanchang Canned Brewery.

Nanchang Canning Brewery invested in the production facilities of its brewery as a Chinese shareholder, and the employees of the brewery entered the joint venture plant as a whole. After the joint venture, Nanchang Asia Beer Co., Ltd. still produces and operates Nanchang Beer.

Hongdu Beer - produced by Jiangxi Hongdu Brewery

Hongdu Beer came out in 1987, and in December 1986, Jiangxi Animal Husbandry Breeding Farm (the predecessor of Jiangxi Jinniu Enterprise Group Company) funded the opening of Jiangxi Hongdu Brewery in Guanshan, which is in the livestock farm. This is the second beer production enterprise that has appeared in the hero city of Nanchang.

▲ The site of the former Hongdu Brewery

Its main competitor is Nanchang Beer produced by Nanchang Canned Brewery, both of which are state-owned enterprises, in 1999, Nanchang Asia Beer Co., Ltd. carried out a capital increase and share expansion, and the Chinese shareholders added Jiangxi Jinniu Enterprise Group Company in addition to Nanchang Canned Brewery.

▲ New Hongdu Beer

Jinniu Group invested in Nanchang Asia Beer Co., Ltd. with the effective assets of Jiangxi Hongdu Brewery and the shares of its Ningdu Branch. The Hongdu beer produced after integration added a new word to the trademark bottle and became "New Hongdu Beer".

Jinxian Sweet Beer - Jinxian County Datang Beverage Factory

Bunsen Beer - Nanchang Asia Beer Co., Ltd

<h1 class="pgc-h-arrow-right" data-track="259" > Jiujiang beer brand</h1>

Jiujiang Beer - State-owned Jiujiang Chihu Brewery

The former state-owned Jiujiang Chihu Brewery, later Jiujiang Beer Co., Ltd., is located in the former Jiujiang County, now Chaisang District. During the state-run period, in addition to the production of Jiujiang beer, there was also Yanshuiting beer. Later, Jiujiang Beer Co., Ltd. also produced Pearl brand beer, Lushan Smart Spring Ice Beer, Golden Bitter Melon Cold Beer, and Ancient Raw Beer.

Yanshuiting Beer - State-owned Jiujiang Chihu Brewery

Yanshui Pavilion is an important landmark of Jiujiang, "Yanshui Pavilion" is also a famous trademark of Jiangxi Province, and this beer should be the predecessor of ancient raw beer.

Pearl Beer - Jiujiang Beer Co., Ltd

Ancient Raw Beer - Jiujiang Beer Co., Ltd

Lushan Smart Spring Beer - Jiujiang Beer Co., Ltd

Golden Bitter Melon Beer - Jiujiang Beer Co., Ltd

Lushan Beer - State-owned Jiujiang Brewery

The earliest is a beer brand produced by the state-owned Jiujiang Brewery (Jiujiang Brewery, 500 large food manufacturing enterprises in the country, and the national beer production designated manufacturer), the old factory is on Binjiang Road, and the brand also has Sandianquan Beer. In 1982, Jiujiang Lushan Beer Co., Ltd. was established, and there are still Lushan beers on the market today, but the popularity is still only in the local area.

Sandianquan Beer - State-owned Jiujiang Brewery

The products have won the title of provincial, municipal and national famous products for many times.

Poyang Lake Beer - Jiujiang Poyang Lake Beer Co., Ltd

Chinese Beer - Gongqing Distillery

Changjiang Beer-Changjiang Beer Co., Ltd. (formerly Gongqing Distillery)

New Era Beer - Gongqing Distillery Sino-foreign joint venture products

Stars Beer - Gongqing Distillery

Luquan Beer - Gongqing Distillery

Anhui Spring Beer - Anhui Spring Wine

Although the origin of this beer is in Gongqingcheng, the brand does belong to Anhui, and you can know it by looking at the name. The bitter melon beer that Jiujiang people remember very deeply above is produced by Anhui Spring Beer.

Stone Bell Beer - Hukou Brewery

Shizhongshan is a well-known tourist attraction in Jiujianghukou, and Su Dongpo's "Shizhongshan" was made after visiting Shizhongshan, and this Shizhong beer was produced by Hukou people's own distillery.

Duchang Beer - Duchang Mingxin Liquor

Dagang Beer - Duchang Brewery

Qingquan Beer - Duchang Brewery

In addition to these, there are also St. Stan Beer and Whole Malt Beer produced by Jiangxi St. Stan Beer Co., Ltd. in Gongqingcheng, Lushan Ice Beer and Sino-American Beer produced by Jiujiang Brewery, Fresh 8 Degrees produced by Yangtze River Brewery, Lushan Xihai New Special Cool, Ginkgo Beer, Lushan Qingquan, Mai Zhiyuan, Ice Beer, Ice Flower, Jubilee and so on.

<h1 class="pgc-h-arrow-right" data-track="287" > Ganzhou beer brand</h1>

Ganzhou Beer - Jiangxi Ganzhou Distillery (Gannan Brewery)

In 1952, Ganzhou Distillery was established, and the beer products produced were: Ganzhou Beer and Ganjiang Beer.

Ganjiang Beer - Jiangxi Ganzhou Distillery

It was later acquired by Yanjing.

Zhanggong Beer - Zhanggong Distillery

Zhanggong Distillery once produced beer, and at that time it was the same bottle as Zhanggong Liquor. It is said that when you go to the distillery to pull beer, there is no label, the label is given to you alone, go home and get some glue to paste it yourself.

Ganjiang Beer and Zhanggong Wine are all labeled by themselves, and I also heard that at that time, the winery business was too good, and there were not enough manpower, so it saved manpower and could be pasted by yourself.

Fengquan Beer - Jiangxi Ganzhou Distillery

Fengquan beer seems to be available in many places, such as Jilin.

Ganliang Beer - Jiangxi Ganliang Brewery

Ruifeng Beer - Ruijin Brewery

This Ruifeng beer is a product produced by Ruijin Brewery and does not directly use the name ruijin.

Tangjiang Beer - Jiangxi Nankang Distillery

Cola Beer - Jeonnam Distillery, Jiangxi

Zhanggongwang Beer- Ganzhou Huajin Liquor Co., Ltd

<h1 class="pgc-h-arrow-right" data-track="301" > a beer brand in Ji'an</h1>

Ganquan Beer - Ganquan Beer Co., Ltd

Formerly known as Wan'an Food Brewery, it was founded in 1956, and its beer production line was completed and put into operation in October 1987, and was restructured into Ganquan Beer Co., Ltd. in March 2003.

Ji'an Beer - Jiangxi Ji'an Brewery

Jinggang Beer - Jiangxi Wan'an Brewery

Wuyun Beer - Jiangxi Wan'an Brewery

Yongxin Beer - Jiangxi Yongxin Brewery

Yongfeng Beer - Yongfeng Brewery

Figure not found, welcome to add.

<h1 class="pgc-h-arrow-right" data-track="309" > Fuzhou beer brand</h1>

Orange Flower Beer - Jiangxi Nanfeng Brewery

Xiugu Beer - Jiangxi Jinxi Distillery

Lanxin Beer-Jiangxi Lanxin Beer Co., Ltd

Diquan Beer-Jiangxi Diquan Beer Co., Ltd

Songxiang Beer-Jiangxi Songxiang Brewery (Wholly Foreign Owned)

In addition, there are Linchuan beer, Xuejin beer, and Huiquan beer.

Fuzhou Linchuan Beer used to be the most popular beer in Fuzhou, and now it has gone out of business, and it was 1.5 yuan a bottle that year, and the lid can also be awarded.

Xuejin Beer and Huiquan Beer are both Fujian brands with factories in Fuzhou.

(Note: In 2005, Xuejin Beer as a government investment project, Xuejin Beer from Fujian into Nanchang, settled in Qingshan Lake District Changdong, the establishment of Xuejin Beer (Nanchang) Co., Ltd. ）

<h1 class="pgc-h-arrow-right" data-track="316" > Shangrao beer brand</h1>

Yu dry beer - state-owned Hehuling Brewery

Lu Yuquan Beer - Shangrao Brewery

Tea Saint Lu Yu had lived in seclusion in Shangrao for ten years and had an indissoluble relationship with Shangrao. It is rumored that Lu Yu's "Tea Classic" was completed in Shangrao, and there are also many "Lu Yu" elements in Shangrao.

Pohu Beer - Jiangxi Lefeng Brewery

Yiyang Beer - Yiyang Beverage General Factory

<h1 class="pgc-h-arrow-right" data-track="324" > Pingxiang beer brand</h1>

Pingqing Beer - Pingxiang City

After integrating the local Hongdu beer, Nanchang Ya Beer tried to expand the prefectural and county markets, and successively carried out joint ventures with local breweries in Pingxiang City and Guixi City in the province.

In 2000, Nanchang Asian Beer Co., Ltd. entered into a joint venture with Pingxiang Brewery in Shangli Town, Pingxiang City, and established Pingxiang Asian Beer Co., Ltd., with Nanchang Asian Beer accounting for 70% of the shares.

<h1 class="pgc-h-arrow-right" data-track="326" > Jingdezhen beer brand</h1>

Jingdezhen Porcelain Capital Beer - Jingdezhen Brewery

Millennium Dragon Beer - Jingdezhen Beer Co., Ltd

Xiaolong Beer - Jingdezhen Beer Co., Ltd

<h1 class="pgc-h-arrow-right" data-track="331" > a Xinyu beer brand</h1>

Fairy Lake Beer - Xinyu Brewery

Guxian Beer - Xinyu Brewery

Hongyang Beer - Xinyu Brewery

Xuejun Beer - the second brewery in Xinyu City

<h1 class="pgc-h-arrow-right" data-track="336" > Yichun beer brand</h1>

Yichun Beer - Yichun Brewery

Cary Beer - Camphor Hercules Beverage Distillery

Camphor Beer - Camphor Brewery

Iceland beer - Yichun Vitality Beer Co., Ltd

Zhuquan Beer - Yichun Regional Winery

<h1 class="pgc-h-arrow-right" data-track="342" > Yingtan Beer Brand</h1>

Longhushan Beer - Yingtan Guixi Brewery

More than 60 brands have witnessed the mushrooming development of Jiangxi beer, but it is not difficult to find that with the development of the market economy and society, many brands have long disappeared.

In fact, in addition to Jiangxi, the same is true for other provinces. Dozens of brands are not exaggerated, turning over the history of this beer, from a thousand years ago, the "tiller" method brewed liquor (grain germination brewing method) to the gradual replacement of liquor, to Harbin's first brewery and later the national beer brand has been out.

It seems to be a portrayal of the consumption propositions of those times and the background of the economic development of the times, and now, under the injection of major capital, the era of the planned economy and state-run beer brands has long become a thing of the past.

Many brands have either disappeared completely, been acquired, or simply survived in the memory of that generation. In short, we organize and publish these, not to show off anything, but to simply reminisce.

After all, some memories belong to only a certain era, beer is only a carrier, in addition, there are liquor and other products of those eras.

These demise brands, as well as the memories of that era, and finally together with our youth, gradually faded away in the struggle of the adult world, in today's unified beer jianghu, we can only be afraid of losing...

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