On January 1, VICTOR announced the signing of badminton world champion and former national team men's doubles player Li Junhui as the brand's global image spokesperson. From a professional point of view, the two sides will integrate more trend elements into this sport, stimulate young people's interest and enthusiasm in badminton, and jointly promote the development of badminton in the youth group. Li Junhui is also THE 7th world champion spokesperson of VICTOR in China.
As a world champion and Olympic silver medalist in the men's doubles, Li Junhui has a strong offensive ability on the field, killing heavy and falling points, clear thinking about the ball, and has a large defensive interception area. Although the height reached 195cm, it still maintains flexible movement and rapid reaction, whether in the midfield or the backcourt, it can always give the opponent a strong sense of oppression, which also brings him and his partner the reputation of "China's twin towers". Li Junhui began practicing badminton at the age of 8, was selected for the national youth team at the age of 16, and entered the national team the following year. In 2013, Li Junhui and her partner won the Men's Doubles Championships of the World Youth Championships and the Asian Youth Championships, and began to emerge in important international competitions, gradually accumulating experience in competitions, and ushered in an outbreak five years later. 2018 was the most important year of Li Junhui's career. In the final of the Thomas Cup, after saving two match points with his partner, he won a key set with a bang, helping the Chinese team defeat Japan 3-1, regain the Thomas Cup, and also won his first world championship title. At the World Championships in August of the same year, Li Junhui defeated two consecutive Malaysian pairs to reach the final four and won the semi-finals against defending champions Zhang Nan/Liu Cheng in the Chinese derby. In the final against the Japanese duo, Li Junhui played well, swept the opponent 2-0, and won the Men's Doubles Championship at the World Championships with her partner. In the 2019 Sudirman Cup, Li Junhui once again played as the main force, and finally stood on the championship podium with her teammates.
This year, after winning the men's doubles silver medal at the Tokyo Olympics and the National Games, Li Junhui chose to retire, but he was reluctant to leave badminton, and now he and VICTOR have joined hands to return to the stadium in a new identity and go to another stage in life. As a sports brand focusing on badminton, victor has continuously improved its product professionalism and technological innovation in recent years, and has also created original series with national tide elements such as "Wei" and "Victory", and launched badminton equipment such as rackets, shoes, bags and other well-known IP jointly named with SNOOPY, Hello Kitty, Dragon Ball Z, Marvel and so on. Compared with traditional badminton products, these equipment are more in line with the Z generation's demand for "badminton fashion" and "trend sports", so it has been recognized by many young people, including Li Junhui, which has also become an opportunity for him to cooperate with VICTOR.
Li Junhui on the field is a "fighter" who never gives up, and he transforms into a fashionista under the field, who has a keen sense of smell and unique understanding of fashion trends. Li Junhui very much recognizes the innovation of VIDEOR in products, and hopes that through cooperation, she can implant her own fashion concept and more trend elements into badminton products, inject more vitality into the sport, and also stimulate young people's interest and enthusiasm for badminton. In addition, Li Junhui also has a strong interest in the series of events such as "Double Heroes", "Victory Youth" and "Victory in Hand" held by VIDEOTOR for many years. He believes that these events have allowed a wider range of badminton fans to have a close professional experience, and have also become a stage for them to show themselves and meet their friends. In the future, he will also actively participate in it and interact with golfers.
In addition, world champion Tang Jinhua also announced his joining VICTOR the day before. In recent years, VICTOR has sponsored professional events such as the China Open and the National Games badminton projects, created amateur event IP such as "Double Heroes" and "Lady of the Yellows", signed a world champion-level spokesperson, sponsored provincial teams, etc., and continuously enhanced its brand influence while promoting the development of badminton in China. In this regard, VICTOR said that in 2022, it will continue to exert efforts in the Chinese market, further increase investment in sponsorship promotion, product research and development, etc., and bring a better badminton experience to enthusiasts and enthusiasts.