Eat coconut cake with kung fu tea, this live broadcast is very "Xiamen"

Haixi Morning Post reporter Gu Jingling Lin Miaohong

The well-known actress Ye Yiqian brought goods for Xiamen Good Things Live. Photo by reporter Chen Lijie

"There are a lot of things in today's live broadcast room 'very Xiamen'" "'Akane' pick one, don't buy a pity, on!" ...... Last night, sponsored by the Xiamen Municipal Bureau of Industry and Information Technology and brought by the well-known actress Ye Yiqian, the live broadcast activity of "Charming Xiamen Trip, Happy Purchase of Famous Products" was held in full swing, and 52 Xiamen specialty products were sold hotly, and some goods were sold out and replenished many times. The more than four-hour live broadcast attracted 2.08 million online viewers from across the country.

Good health is coming

Xiamen characteristics and good things gathered

"There are a lot of products in the live broadcast room today that are 'very Xiamen'! There are gulong braised pork, yellow and coconut cakes, Yasui balls, as well as Anta, seven wolves, qipai... We have chosen the best things that can best represent the characteristics of Xiamen! Ye Yiqian told everyone that she was originally from Fujian and was very familiar with Xiamen and was very happy to be invited to bring goods for Xiamen.

Ye Yiqian revealed: "Although I have not lived in Xiamen, I love to eat Xiamen's roast pork dumplings. My friend told me that to eat meat dumplings, you have to choose xiamen's well-known old brands, this time you don't have to fly to Xiamen, you can buy it in the live broadcast room! When she tried coconut cake for netizens, she also brewed kung fu tea to match, worthy of being a Fujianese, and the eating method is very authentic.

The 52 products that appeared in the live broadcast room have been screened layer by layer, and the discount is large, which has been loved by netizens. A1 Edelweiss cake, yellow and coconut cake, Sun City umbrella and many other explosive items were sold out as soon as they were on the shelves. The live broadcast room also prepared a lottery event, and the four words of "favorite Xiamen" frequently brushed the screen.

The Director carries the goods

CALL for xiamen brands

The government set up a stage, stars brought goods, and this event used the new consumption format of "live broadcast + e-commerce" to promote Xiamen's well-known brands to the whole country.

"This is my first live broadcast, a little nervous, but for the sake of Xiamen enterprises, I am still willing to come and play CALL for Xiamen brands." Wu Xinkui, director of the Xiamen Municipal Bureau of Industry and Information Technology, also came to the live broadcast room. He chatted with the anchor about the food and beauty with Xiamen characteristics, and he hoped: "Let the products sell more, the price is better, and make the enterprises in Xiamen happier!" "

"Since 2020, due to the impact of the epidemic, many enterprises' offline sales have been restricted, and the Municipal Bureau of Industry and Information Technology has actively integrated the xiamen government and high-quality enterprise resources to unite star anchors to help enterprises develop online sales markets." Song Luwen, deputy director of the Small and Medium-sized Enterprises Division of the Municipal Bureau of Industry and Information Technology, introduced that in the future, the Municipal Bureau of Industry and Information Technology will continue to innovate ways to help enterprises develop with high quality through support policies and live training.