Innovation is an eternal topic of benign operation and long-term development of the industry. 2021 of the large-screen industry is a year of innovation, no breaking, and thick accumulation. The New Year is approaching, and the glory wisdom screen has also drawn a satisfactory end to the extraordinary 2021 at the end of the year. On December 29, the official micro of the People's Network published an article affirming the product concept of the Glory Smart Screen Switch-off Without Advertising, which is another recognition of the Glory Smart Screen series of products after the People's Network Finance and Economic Research Institute released the "2021 Smart TV Switch-on Research Report" in early November.

As an innovative brand benchmark that integrates temperature, depth and sharpness, the innovation of Honor Smart Screen is based on technical strength, and what is more worthy of recognition is its concept and boldness. In the final analysis, it is still all user-oriented attitudes and actions that make the glorious smart screen as a "new person" in the industry quickly gain a foothold. Switch the machine without advertising, bring users a good experience from beginning to end; multi-screen collaboration, linkage ecology, with strict quality control and exquisite innovation for users to create a more convenient and efficient smart life; not only smart screen, glory has also been laying out and building a full-scene system, with rapid breakthroughs, continuous upgrades and keen prejudgment of industry trends, always at the forefront of the industry. For the glory smart screen, the user demand is not stopped, the industry is developing continuously, and the pace of innovation is non-stop.
"Newcomer" tree new wind Honor smart screen takes the lead in leading the on-off machine without advertising trend
With the development and popularization of the smart Internet, consumers' entertainment methods have become more abundant and diverse, and today's large-screen products are becoming more and more intelligent. However, in the face of the pain point of countless users complaining about the switch-on advertisement, a large number of manufacturers are indifferent because they cannot give up ready-made benefits, resulting in the final sacrifice of user experience to pay. According to the "2021 Smart TV Switch-on Advertising Survey Report" released by the People's Network Financial Research Institute in early November, as many as 78.79% of the respondents believe that the problem of on-off advertising needs to be improved and perfected.
Since then, Glory CEO Zhao Ming also pointed out in an interview with the "People's Living Room" that the existing phenomenon is not necessarily reasonable, and the good or bad products are always the most powerful party for consumers. As a hardware product, smart screen is precisely the first and last step of hardware experience. Zhao Ming believes that the smart screen switch-on advertising is equivalent to moving the elevator room and outdoor frame advertising to the consumer's living room, invisibly, both "forcing" consumers and "skimming" the "wool" of consumers.
"The smart screen already belongs to consumers, and interstitial advertising in it is a damage to the rights and interests of consumers." Therefore, Glory balances between interests and consumer experience, and still chooses to stand with consumers and put consumers first, so we have insisted on switching on and off without advertising since we created the smart screen category, and we will continue to insist on it in the future. Zhao Ming said.
Of course, as a "new person" in the industry, to establish a new wind in the industry, not only the concept is leading, but also to achieve deep strength. In September this year, honor launched the new glory smart screen X2 series as a new debut of high-quality large screen, with quality sound and painting, invigorating experience, exquisite quality three leading grades of product force, is to accelerate the popularization of large-screen high-quality experience and continue the on-off machine without advertising concept of cutting-off cutting-edge products. Honor also hopes to influence the entire industry and ecology with its own practical actions, encourage "turning on and off without advertising" to become the industry standard, and serve the healthy development of the industry and the good experience of users.
1.07 billion colors wide color gamut & multi-screen easy collaboration Honor smart screen brave industry tide
In addition to adhering to the concept of booting without advertising as always, Honor Smart Screen has excellent quality in terms of hardware and software such as appearance, parameters, sound and picture quality. In the 618 E-commerce Festival in 2020, the previous generation of products Glory Smart Screen X1 series won ten championships, broke four sales records, won fourteen industry awards, and became a well-deserved large-screen benchmark product. Continuing the glory smart screen consistent cross-level performance and ingenuity quality, the new glory smart screen X2 in 2021 still has no on-off advertising, while supporting 1.07 billion color wide color gamut full color screen, with high color depth and 92% DCI-P3 wide color gamut display advantages, combined with the full screen design, to achieve a rich color, layered immersive perception; the use of 2 * 10W speakers, independent large sound cavity design, high sound transparent and clear, bass submersible and powerful, plus professional sound algorithm tuning, can bring consumers surround immersion "Home Theater Grade" enjoyment.
At the same time, the magic picture quality engine of the honor smart screen X2 series of products has also been well received, and with the help of algorithm engines such as HDR high dynamic range decoding, NR noise reduction and DCI dynamic contrast, it has achieved another breakthrough in picture expression. Not only to see, the honor smart screen X2 also passed the German Rheinland no strobe and low blue light eye care certification, the whole process of DC dimming, can alleviate the user after watching the large screen for a long time after the eye fatigue.
The high-quality, low-latency screen projection experience is inseparable from the research and development idea of honor software and hardware integration. Honor Smart Screen X2 series is equipped with high-speed dual-band WLAN chip, support 2 *2 MIMO, can achieve 2.4G/5GHz dual-frequency concurrent transmission, automatically connect to better frequency bands, improve network connection capabilities. Relying on powerful hardware, Honor Smart Screen X2 gives full play to the underlying interconnection technology, and can easily cast screens for mobile phones, tablets and notebooks through the self-developed Cast+ screen projection protocol. It is also equipped with a linear array of 4 high-sensitivity microphones, 55/65 inches support remote control near-field and far-field voice, can wake up smart voice assistants, support continuous dialogue and voice command operation, and start a smart life at will.
Not only smart screens, Honor's products have long covered mobile phones, PCs, tablets, smart wearables and other fields. Take the smart phone market, Honor early realized that the simple pixel climbing, lens stacking competition, has not brought users the obvious experience upgrade, so from 2016 began to explore the image fusion technology, and finally we see that from the Honor 6 Plus original rear parallel bionic dual lens design, to the Glory V20 series of the world's first 48 million pixels, and then to the Magic3 series of multi-main camera fusion computing photography, Honor has created a situation of mobile phone image innovation one after another.
Thanks to the product development concept of Honor's "two-wheel drive", grasping the consumption trend and focusing on technological innovation "two wheels" go hand in hand, every time it enters a new field, Honor adheres to such a strategy, based on user needs, brings increment to the industry with innovation, leverages the market with increment, and thus walks in the forefront of the industry.
The extraordinary 2021 is coming to an end, but the pace of innovation will never stop. Standing at the junction of the New Year, the glory smart screen will also carry its own temperature, depth and sharpness, break through the boundaries of innovation, and work with the industry and users to move forward in a brighter direction. 【Advertisement】