Author: Wang Yuan
Weibo big V "Sweet Potato Bear Lao Liu" mentioned a person named Jiang Ruxiang on Weibo yesterday, saying that he reported for the sake of reporting and used the right to report badly. Such an evaluation is common, but "Sweet Potato Bear Old Six" is very interesting about the characterization of Jiang Ruxiang in Weibo, "the spiritual leader of the micro-business community and the direct selling industry", many people may be curious, who is Jiang Ruxiang?
This passage is excerpted from a Weibo posted by "Jiang Ruxiang" at 9 a.m. on December 27. The big V, who is certified as a "workplace blogger", has nearly 240,000 followers on the Weibo platform. In the Weibo profile, he describes himself as a doctor of sociology at Peking University, a visiting scholar at Columbia University in the United States, the chairman of the Sean Group, a columnist of China News Weekly in the Chinese edition of Harvard Business Review, and the author of "Please Give Me Results" and "Mobile E-commerce 3.0".
Who is the divine doctor who utters such astonishing words? Typing the name on Baidu and Google revealed that he was a big man with a first-class educational background, rich workplace experience, and an amazing number of titles.
Jiang Ruxiang's Baidu entry
Jiang Ruxiang's MBA think tank Encyclopedia
On his resume, Peking University Doctor Jiang Ruxiang is forging ahead along the way:
As a teenager, he was born in 1965 from Guizhou Town to Luoyang Institute of Technology (now Henan University of Science and Technology), after an undergraduate study, he went to the Capital University of Economics and Business to study for graduate school (first, his graduate studies were in Peking University), and then went to Peking University to study for a doctorate in economic sociology, and then he went to Columbia University to be a visiting scholar of the core competitiveness of multinational companies in the school of business;
In public information, Jiang Ruxiang's professional experience is rich and colorful:
He worked at the Macroeconomic Research Institute of the State Planning Commission from 1993 to 1997, as the strategic planning manager of Motorola from 1997 to 1999, was invited to Columbia University Business School in the United States in early 2000 to engage in the research of "Competitiveness of Multinational Corporations" project, returned to China in May 2000 and was responsible for the senior manager training center of the Guanghua School of Management of Peking University, and in 2001 he was the deputy director of the senior manager training center of the Guanghua School of Management of Peking University. In September 2000, he was appointed as the CEO of Sino Enterprise Management Consulting Company, which specializes in providing core competitiveness and strategic training and consulting services for enterprises.
In the news report, the Jiang CEO with countless titles is as eye-catching as a star:
He is a practical management consulting expert unanimously respected by Liu Chuanzhi, chairman of Lenovo Board of Directors, Li Dongsheng, chairman of TCL, Wang Shi, chairman of Vanke, and Liang Zhaoxian, CEO of Galanz, who has turned 2,000 small and medium-sized enterprises into industry predators, and his CEO of Sean has trained and delivered more than 3,000 outstanding management consultants and experts to China's business management community and consulting industry, providing consulting and consulting services for more than 30,000 enterprises, with customers all over the country. Therefore, he is known as the first person to implement China's strategy, the president of the China E-commerce Association Mobile E-commerce Promotion Association, the founder of tribal e-commerce, and the practical expert of China's e-commerce...
Dr. Jiang Ruxiang of Peking University is the Chief Strategy Officer of Moneng International.
But it is also this person whose resume has been perfected, Peking University Doctor Jiang Ruxiang, but recently with several Internet companies: for several months, he has continuously posted on Weibo to endanger the healthy growth of teenagers, while also surrounding several Internet giants such as Tencent, Ali, baidu and so on.
Dr. Jiang believes that internet companies play the de facto role of ZF: Douyin is stronger than CCTV, Baidu is stronger than the school, and Tencent's suspension of the name for three days can make the supermarket brother commit suicide... Dr. Jiang's views are deafening.
If it were not for the "Announcement of Illegal Live Broadcasting Behaviors Such as Douyin Cracking Down on Recording and Broadcasting", everyone would believe that his remarks were worrying about the country and the people. In this August 14 announcement, Dr. Jiang Ruxiang's big name is prominently listed: during the Douyin live broadcast, Jiang Ruxiang was officially banned by Douyin by recording and pretending to be live broadcasting and cheating to deceive the audience.
Some people may not know what recording is, that is, what "fake live broadcasting" is. To put it bluntly, that is, the anchor claims to be in the live broadcast, in fact, the content of the broadcast is recorded in advance, recording a piece of content, can be used many times in the "live broadcast", and can continue to be used to change the number, which is a serious deception of the audience.
According to Douyin's announcement, from a statistical point of view, the vast majority of recording and broadcasting behaviors are also closely related to black industry gangs, suspected of engaging in pornography, defrauding money, and false propaganda. From April to August, Douyin punished a total of 130828 related live broadcast rooms, and a total of 36,515 anchors were banned.
This includes Dr. Jiang's account. This may be the fundamental reason for his "rushing to the crown and anger for the people's livelihood": because of his misconduct, he was banned by the platform that had chased and tried to preach and make money, and then threatened the big V identity fancy report, and after no results, he became angry and angry, and attacked Tencent, Ali, Baidu, Douyin and other Internet companies regardless of the facts.
Dr. Jiang's behavior of buckling the big hat on the line has some meaning of "destroying it if it can't be dropped". Taking 10,000 steps back, the industry leader of corporate strategic consulting, the double spiritual leader of the micro-business direct selling industry, and the chief strategy officer of Moneng International, actually made such a "small family" behavior, which surprised people.
Photo of Jiang Decai, chairman of Moneng International, and Jiang Ruxiang of Xi'en Group when they reached a strategic cooperation
Dr. Jiang has many titles, so many that people who don't know the inside will exclaim that he is a genius. But his experience as chief strategy officer at Moneng International may be the beginning of a disguise he has tried so hard to maintain.
Moneng International, headquartered in Beijing, was once recognized as China's No.1 in the field of micro-business. This company, which once made a hard terrier such as "Xi ti EMU and buy a pyramid" in the circle of friends, once it was born, it created a wealth myth of more than 10 billion yuan in revenue in a short period of time with the help of female private care products called stick girls.
According to public information, Moneng International owns brand micro-business products such as Stick Girl Private Gel, Girlfriend Mall, Green Breath Burdock Tea, Quick Jane Breakfast Porridge, Selected Ganoderma Lucidum Tea, V Plastic Water Light Stick, Water Spirit Bead Laundry Capsule, Private Diary Silk Sanitary Napkin, Golden Sea Buckthorn Oil, Han Room Sparkling Water Essence and so on.
Among them, in the company's "Stick Girl" series of products with Zhu Yin as the spokesperson, a private gel product claims that it can not only treat gynecological diseases, but also effectively maintain the ovaries, rejuvenate the face and resist aging. After a year of launching the market, the agency model was questioned, the stick girl series products were identified by the industry and commerce department as false publicity, and there were quality problems in the product; the product "Ka Thin" with Hu Xing'er as the spokesperson claimed that it could reduce fat, regulate hypertension, kidney stones, and then was complained about exaggerated publicity, and the agency model was questioned again, and the Beijing Municipal Bureau of Industry and Commerce intervened in the investigation; found a famous host of Hunan Satellite TV Zhang Dandan as the "star CEO" of the product "Bundle Of Simple And Convenient Porridge", claiming to be able to meet the nutritional needs of the human body, eliminate toxins, and purify the body. Stimulating the vitality of the cells, the sales model has also been questioned.
It is precisely because of the problems in product quality and sales strategy, Moneng International, known as "2018 to complete 10 billion, 2019 to reach 30 billion, 2020 to exceed 100 billion" micro-business giant, due to MLM and false publicity, in November 2019 shutdown.
Group photo of Moneng International F4 (from left to right): President Wan Bing, Chairman Jiang Decai, Chief Strategy Officer Jiang Ruxiang, Vice President Dang Desheng
News reports show that Jiang Ruxiang joined Moneng International in April 2016. At that time, Wan Bing, president of Moneng International, said, "Doctor of Economics and Sociology of Peking University, jiang Ruxiang, a well-known e-commerce expert, confirmed to join Moneng as the chief strategy officer, and was fully responsible for the top-level design concept of Moneng's 100 billion strategy, and dr. Jiang's arrival will play a huge role in promoting the development of Enterprises and helping every agent to succeed." In fact, Dr. Jiang did not disappoint WanBing, after joining Moneng, Dr. Jiang put forward the grand development plan of "three years and 100 billion" of Moneng International.
Unfortunately, soon Moneng International had an east window incident. According to news reports, on November 14, 2019, Jiang Decai, chairman of Moneng International, Wan Bing, president and founder of girlfriend Mall, Huang Zishan, director of Moneng, director of Stick Girl and founding partner of girlfriend Mall, four team leaders, financial directors and others were arrested by the police, and the company was frozen for 700 million yuan.
But what is admirable is that Dr. Jiang Ruxiang, who ranked in The Mone F4, retreated completely. Not at all affected by the deep pyramid schemes of the company in which he worked, he directly skipped the process of waiting to see, and began to get involved in the live broadcasting industry that was in the limelight at that time, turning from a micro-business enterprise executive to an Internet celebrity evangelist.
At the beginning of the wading live broadcast industry, he did not even think of taking one step at a time, like other creators who tried to share a piece of the live broadcast outlet, and conscientiously appeared in real people, and the shot was a wonderful means of "recording and pretending to be live broadcast", so long-sleeved good dancing driped water, Jiang Ruxiang is worthy of "Peking University Doctor", "Columbia University Visiting Scholar"; without a smooth role conversion, it confirmed his title of "the first person to implement China's strategy".
Online information shows that there are 100,000 micro-merchants of Moneng International to defraud tens of billions. I just don't know, Dr. Jiang, who transformed from the first strategic strategy officer of Moneng International to the network big V, can he also drum and shout for the victims of Moneng International while denounceing Internet companies on Weibo.